Every social media marketing tool, whether it’s a blog, Facebook, Twitter, Google+, Foursquare, or other social networking site, is simply a communication tool. These tools, when wielded skillfully, can create communications “magic.” Yet without direction, focus, and an underlying strategy, they are at best distractions from the business at hand and, at worst, an addictive time suck. Here are five strategic questions to enhance your social media strategy.