Building a search ready e commerce website
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Martin Reed iz kompanije Victora održao je predavanje na temu optimizacije u Poslovnom inkubatoru Novi Sad.
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Onion (clean) architecture
This document discusses Onion architecture and related concepts. It begins by asking typical questions developers have around application architecture. It then defines concepts like DTOs, POCOs, and domain objects. It contrasts anemic domain models with domain-driven design. It introduces Onion architecture as having layers like concentric circles with domain objects and abstractions at the center and infrastructure elements on the outside. It demonstrates Onion architecture through examples and compares it to traditional architecture. It addresses common misunderstandings and discusses positive effects and when Onion architecture may not be suitable. Finally, it briefly introduces the related Hexagonal architecture pattern.
Kako promene zakona utiču na poslovanje preduzetnika
Novi zakon o paušalnom poslovanju stupa na snagu 01. marta 2020. godine. Ova prezentacija opisuje te promene do detalja i bila je uvod u panel diskusiju koju možete da pogledate ovde: https://www.youtube.com/watch?v=ibwWxYjFmQw
Partnerstva u startapima: Ima li tu ljubavi?
Boris Popov iz Tim centra, održao je prezentaciju na temu partnerstava u startapima u Poslovnom inkubatoru Novi Sad. Nju možete ovde pogledati.
Program podrške tehnološkim inovacijama
Prezentacija Fonda za inovacionu delatnost o programima ranog razvoja i programa sufinansiranja inovacija.
Content mix
U okviru novog nStarter meetup-a u Poslovnom inkubatoru Novi Sad, Kristina Forster održala je sjajno predavanje na temu content mix-a! Evo prezentacije sa tog predavanja. :)
Content plan workshop_copy - Cristina Forster
Cristina Forster došla nam je iz Carske Viene i održala zanimljivu i izuzetno korisnu radionicu na temu Content plana.
Investor's talk with Robert C. Bush Jr
Robert C. Bush Jr veliko je ime iz sveta investicija i prava. On je održao predavanje u Poslovnom inkubatoru Novi Sad i mi vam donosimo prezentaciju sa tog predavanja.
How to get funding - Signe Vimsalu
The document provides information on how to get funding from business angels. It discusses why startups need funding, how to create value for customers, and that the best money comes from paying customers. It then outlines how business angels operate, including conducting joint due diligence, making individual investment decisions, and investing individually or as part of a syndicate. Business angels are looking for honesty, founder commitment, scalability, uniqueness, credible planning, understanding of the market and competition, a strong team, and an exit strategy. The document emphasizes that failures are okay and getting funding requires time, effort and fully disclosing all information about the startup.
Ad words prezentacija
Sonja Jovović održala je veoma zanimljivo i korisno predavanje na temu ,,Važnost dobro organizovanog veb sajta za oglašavanje na Google AdWords-u" u Poslovnom inkubatoru Novi Sad. Pogledajte prezentaciju koja ima mnogo korisnih podataka.
Supporting and building science based startups Wiley Larsen
Wiley Larsen is a startup founder from Arizona, and he loves talking about startups as well. Recently he had a lecture at the Business incubator Novi Sad.
Pwa february 2018
Marcus Milkereit is a German web developer. Recently he held a lecture in our meetup space about Progressive Web Apps - PWA.
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Kako promene zakona utiču na poslovanje preduzetnika
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Building a search ready e commerce website
- 1. Building a Search Ready E-commerce Website Martin Reed @MartinReedAU @WeAreVictora Poslovni Inkubator Novi Sad March 5, 2020
- 2. Zdravo! Zovem se Martin Technical Director & Co-founder @ Victora 11 years SEO, +4 years webdev, sysadmin @MartinReedAU
- 3. Which platform should I use? Does it matter? Infrastructure
- 4. There is no perfect solution - find the best fit for you Consider: ● Business strategy ● Design/dev/support teams ● Technology stack ● Limitations Infrastructure
- 6. Information Architecture Homepage Category Coffee Machines Category Coffee Beans ProductProduct Blog Sub-category Blog Posts ProductProduct
- 7. Guide: backlinko.com/keyword-research or search “Backlinko keyword research” Keyword Research
- 8. Information Architecture Homepage Category Coffee Machines Category Coffee Beans Sub-category Filter Coffee Machines Sub-category Espresso Machines Blog Sub-category Blog Posts Sub-category Coffee Pods Sub-category Single Origin Beans ProductProduct ProductProduct
- 9. On-page SEO
- 10. The first thing a user will see about your website - make it count! Title Tag & Meta Description
- 11. Include your most important keyword in the title Title: ~60 character limit Description: ~160 character limit Include your USP Include a CTA Each page must have a unique title and meta description Title Tag & Meta Description
- 12. Prioritise high value pages for a hand crafted page title and meta description. Fall back to a template approach. Title Tag & Meta Description at Scale
- 13. Golden rules: 1. Focus on user intent 2. Keep it on point Page Content
- 19. Hero products
- 22. Hero Products
- 24. Filters, Sort, View, Pagination Robots.txt to prevent crawling: Disallow: /*/filter=* Disallow: /*/page/*
- 26. Product Duplication https://www.currys.co.uk/gbuk/household-appliances/small-kitchen-appliances/coff ee-machines-and-accessories/coffee-machines/sage-the-barista-touch-bean-to-cup-c offee-machine-stainless-steel-chrome-10182824-pdt.html /sage-ses990bss.html Sub-category Bean To Cup Machines Sub-category Espresso Machines
- 27. Structured data
- 28. Structured Data
- 29. Structured Data
- 32. Site speed
- 34. Site Speed
- 35. Site Speed
- 36. Crop, Resize + Compress Your Images Image Optimisation
- 38. Page caching Remove bloat (unnecessary javascript, css, plugins) HTTP/2 Offload static resources to a CDN Reduce the Workload
- 42. Give every country and every language it’s own website, and localise the content International & Multilingual Websites
- 47. Use Hreflang
- 51. Royal F-up
- 52. Location: change in domain Platform: moving to a new CMS Content: restructuring, consolidating content Design: changing the look at feel of the website Types of Migrations
- 53. 1. Plan early ● Wireframes ● IA Website Migrations
- 54. 2. Setup your staging environment ● Restrict access Website Migrations
- 55. 3. Be consistent where possible ● URLs ● Title ● Meta description ● Page headings ● Content ● Structured Data Website Migrations
- 56. 4. SEO Hygiene ● Best practices ● Page title ● Meta description ● Headings ● Canonicals ● Broken links ● Crawl errors ● XML sitemap Website Migrations
- 57. 5. Redirect URLs ● 301 HTTP response ● 1 single hop to the new page (no redirect chains) Website Migrations
- 58. 6. Test, test, test ● Redirects ● Internal links ● Site speed Website Migrations
- 59. That’s a wrap Martin Reed martin@victora.com www.victora.com @MartinReedAU