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![Hey Marketers!
This is where you do your magic…
Make sure people
[share, like, +1, tweet]
[link to]
[write about]
this site / app / page](https://image.slidesharecdn.com/6-hardcodeseo-michelozzello-outsystems-nextstep2012-120521062327-phpapp01/85/Hardcode-SEO-28-320.jpg)
Uploaded byMichel Ozzello
Hardcode SEO
This document discusses strategies for improving SEO, including using microformats and schema to increase click-through rate, reducing page load times to decrease bounce rates, and properly handling links and redirects to maintain link juice. It provides examples of implementing microformats, measuring page speed, and types of redirects. The document recommends names, titles, and URLs to help pages rank better in search engines.
Hardcode SEO
- 1. SEO Michel Ozzello -Next Step - May 2012
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- 6. So, where dowe start
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- 16. NOTE: Next 5slides taken from http://www.seomoz.org/webinars/microformats-real-life-use-cases
- 17. How does thiswork? Structured Extended Data Vocabulary Microdata + Schema.org Microformats RDFa microformats.org - schema.org - www.w3.org/TR/xhtml-rdfa-primer/
- 18. AggregateRating Product > Offers <div itemscope itemtype="http://schema.org/Product"> <img src="http://i.ebayimg.com/t/Logitech-Revue-Google-TV/23/xyz.JPG" alt="Logitech Revue With Google TV" itemprop="image"> <div class="pnr-txt" itemprop="description"> The Logitech Revue is a media streamer with Google TV, which serves is a complete entertainment system. With its Ethernet Interface, this Logitech Smart TV allows ... </div> <a itemprop="aggregateRating" itemtype="http://schema.org/AggregateRating" href="#pbe-rvws"> <span itemprop="ratingValue" content="4"></span> <span itemprop="ratingCount" content="80"></span> User reviews <span itemprop="reviewCount">80</span> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer"> New <span itemprop="price">$149.98</span> <span itemprop="priceCurrency" content="USD"></span> </div> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer"> New: other <span itemprop="price">$79.99</span> <span itemprop="priceCurrency" content="USD"></span> </div> </div>
- 19. Author Breadcrumbs Actors Movie Director Event Music Recording http://www.seomoz.org/blog/schema-examples
- 20. Tools: • Schema-creator.org • Microformats for Chrome • Microdata Tool • Bing Web Master Tools • Google’s Rich Snippets Testing Tool nextstep 2012
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- 24. Speed up yourweb sites / web apps • Reduce server requests • Minify JavaScript and CSS • Make JavaScript and CSS External http://developer.yahoo.com/performance/rules.html
- 25. Page Start Scripts Styles Content Start !!!
- 26. Speed up yourweb sites / web apps • Reduce server requests • Minify JavaScript and CSS • Make JavaScript and CSS External • Gzip components • Compress and cache images • use timestamps to invalidate cache • Use Image Sprites (load once, use often) • Use a CDN service http://www.spritecow.com
- 28. Hey Marketers! This iswhere you do your magic… Make sure people [share, like, +1, tweet] [link to] [write about] this site / app / page
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- 30. Link Juice A B http://thekeywordacademy.com/link-juice-explained
- 31. Page Moved… Link Juice 301 302 http://stackoverflow.com/questions/621107/asp-net-redirect-301 http://www.somacon.com/p145.php
- 32. Link Juice 301 Ooops! 404
- 33. Duplicate Pages /Page Elements Forum A Forum A Forum A http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world
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- 35. 3 more tips: • Give relevant names to pages Not PortalSelfServiceUserRegistration.aspx • Give pages unique titles Make them dynamic if you need to. • Use better URLs www.yoursite.com/somepage.aspx?parameter1=X¶meter2=Y¶meter3=Z www.yoursite.com/X/Y/Z/somepage nextstep 2012
- 36. Wrap-up 1. Increase CTR Use microformats and schema 2. Reduce Bounce Rates Improve Page Load time 3. Cherish Your Link Juice 301 redirects, paginantion… nextstep 2012
- 37. Thank you! michel.ozzello@outsystems.com http://about.me/michelozzello