Solo Session Led by TUNE'S very own Peter Hamilton

1. Building a Partner Program
WITH Networks

2. What is a Partner Program?
Partners Promote
Advertisers provide
a program for
affiliates to engage.
Consumers Buy
Software measures
the outcome of the
promotion.
Advertiser Pays
Partners are paid for
the actions they
influenced.

3. What is a Network?
There are two main types of networks
Affiliate Network
Advertiser manage their
own partners on the
network platform.
Private Network
Network manages publishers
and partners optimizing
for outcomes.
or

4. Types of Networks, Partners, and Technologies
Affiliate
Networks
SaaS
Providers
Mobile
Networks
Partner
Agencies
Private
Networks
Mega
Publishers

5. 3 Ways Advertiser work with Networks
I work with one
affiliate network and
manage all of my
partnerships from
there!
I never work with
networks because I
only work directly
with my partners and
affiliates :/
I buy from CPI and
CPM from private
networks and treat
them like any other
user acquisition
channel.

6. None of these approaches harness the
true potential of network partners.

7. 3 Ways Advertiser work with Networks
I buy from private
networks based on
CPI and CPM and treat
them like any other
user acquisition
channel.

8. 3 Ways Advertiser work with Networks
Working with private
networks gives me an
alternative to the
major platform
players… but they are
full of fraud!!

9. Challenge...
Why are User Acquisition teams in charge
of buying inventory from Private Networks?

10. User Acquisition teams understand
nothing about Affiliate!
(but they do know mobile…)

11. Mobile Affiliate Networks
CPI Focused Networks are usually full service.
More than ever… they are moving to CPA

12. Partner Marketers Can Do It Better
I should treat private
networks just like any
other mega publisher. As
a partner marketer, I
have the tools to only
approve what is driving
real value.#1 Reason
Partner marketers know how
to control a CPA offer

13. Partner Marketers Have Control
I should treat private
networks just like any
other mega publisher. As
a partner marketer, I
have the tools to only
approve what is driving
real value.
Automation
Set rules that warn or
automatically block sub
publishers and sites.
i.e. anytime conversion
rates go outside of your
acceptable thresholds.
Fraud
Prevention
Throw out Suspicious
Clicks Immediately.
Monitor individual affiliates
by sub ID.
Payment
Clawbacks are not a
problem. You don’t pay
partners until you have
approved the invoices and
recognized the
conversions.
<Control>

14. I only work direct
I never work with
networks because I
only work directly
with my partners and
affiliates :/

15. I only work direct
I never work with
networks because I
only work directly
with my partners and
affiliates :/
What is the #1
Problem with
this approach?

16. I only work direct
I never work with
networks because I
only work directly
with my partners and
affiliates :/
What is the #1
Problem with
this approach?
Scale???

17. Partner Marketing is about Scale
We rarely see successful programs that don’t work with
network partners - “Where do I find new partners?!!”

18. Partner Marketing is about Scale
=SCALEPrivate
Networks
Affiliate
Networks

19. I Have One Network
I work with one
affiliate network
and manage all of
my partnerships
from there!

20. I Only Have One Network
I work with one
self serve network
and manage all of
my partnerships
from there! Advantages
1. Easy to get started
2. Large Base of Partners
3. Searchable Marketplace
4. One Vendor to deal with

21. I Only Have One Network
I work with one
self serve network
and manage all of
my partnerships
from there! **Challenge**
What if there was a way to
expand your program by
working with more than one
network?

22. Setting Up Any Network Is Easy
SETUP = Links and Postbacks
That is all you need…
1. Provide a unique affiliate link with sub
affiliate fields and whatever additional
fields your partner needs.
2. Get a postback link from your partner
so you can send conversions back to
their systems (optional)

23. 3 Ways Advertiser work with Networks
I work with one
affiliate network and
manage all of my
partnerships from
there!
I never work with
networks because I
only work directly
with my partners and
affiliates :/
I buy from CPI and
CPM from private
networks and treat
them like any other
user acquisition
channel.

24. A Partner Program WITH Networks
1. I build my own direct and unique
partner relationships.
2. I invest in the marketplaces
provided by affiliate networks.
3. I manage private networks just
like other mega publishers and
drive scale across mobile and
desktop!
A Balanced Program
...with Scale

25. What is a Network?
There are two main types of networks
Affiliate Network
Advertiser manage their
own partners on the
network platform.
Private Network
Network manages publishers
and partners optimizing
for outcomes.
or

26. What is a Network?
There are two main types of networks
Affiliate Network
Advertiser manage their
own partners on the
network platform.
Private Network
Network manages publishers
and partners optimizing
for outcomes.
AND

27. Belief
The only way our industry continues to grow
is by bringing more supply to advertisers.

28. Expand Your Program
WITH Networks