Running Your Online Channel Program with AppDoubler October 2010
About AppDoubler <ul><li>AppDoubler is a  performance-based affiliate marketing and partner platform   that connects busin...
What is Affiliate Marketing <ul><li>Affiliate marketing is an online marketing practice in which a vendor pays an incentiv...
Benefits of Affiliate Marketing <ul><li>Expand the reach of your business. </li></ul><ul><li>Grow brand notoriety and prod...
How does it work? <ul><li>A trusted third party (the affiliation network) manages the contractual relationship between ven...
AppDoubler’s Role (1) <ul><li>Appdoubler acts as an outsourced online channel platform (affiliation network). </li></ul><u...
AppDoubler’s Role (2) <ul><li>Support for vendors </li></ul><ul><ul><li>Provide technical support and help with the commer...
AppDoubler’s Role (3) <ul><li>Support for affiliate partners </li></ul><ul><ul><li>Source new advertisers </li></ul></ul><...
Vendors’ Role <ul><li>Integrate tracking pixels on conversion pages across website. </li></ul><ul><li>Provide up-to-date a...
Affiliate Partners’ Role <ul><li>Promote vendor campaigns within the terms and conditions provided by both the vendor and ...
Vendor Programs (Standard) <ul><li>Objective:  Improve visibility / brand awarness </li></ul><ul><ul><li>Metric - Banner d...
Vendor Programs (Advanced) <ul><li>Objective:  Generate more leads and sales </li></ul><ul><ul><li>Metrics - Signups, free...
Next Steps <ul><li>Visit  www.appdoubler.com  to learn more. </li></ul><ul><li>Sign up as a vendor. </li></ul><ul><li>Defi...
Quick Glossary <ul><li>Affiliate marketing </li></ul><ul><ul><li>A model where a business offers an incentive to an interm...
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Appdoubler an introduction - october 2010

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AppDoubler is an exclusive affiliate network dedicated to the Cloud, SaaS and Social Media
business software markets.

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Appdoubler an introduction - october 2010

  1. 1. Running Your Online Channel Program with AppDoubler October 2010
  2. 2. About AppDoubler <ul><li>AppDoubler is a performance-based affiliate marketing and partner platform that connects business software vendors transparently with industry portals and professionals willing to recommend and re-sell software applications, both online and offline. </li></ul><ul><li>AppDoubler is dedicated to web, cloud and SaaS-based business applications. </li></ul><ul><li>AppDoubler is part of the Nubera eBusiness family of technology services. </li></ul>
  3. 3. What is Affiliate Marketing <ul><li>Affiliate marketing is an online marketing practice in which a vendor pays an incentive to its affiliate partners for each visitor (Leads) or customer (Sales) brought in by the affiliate's marketing efforts. </li></ul>
  4. 4. Benefits of Affiliate Marketing <ul><li>Expand the reach of your business. </li></ul><ul><li>Grow brand notoriety and product recognition. </li></ul><ul><li>Outsource your online sales. </li></ul><ul><li>Generate solid leads and sales. </li></ul><ul><li>No sales overhead costs, you only pay on performance. </li></ul>
  5. 5. How does it work? <ul><li>A trusted third party (the affiliation network) manages the contractual relationship between vendors and affiliate partners. </li></ul><ul><li>The network tracks all transactions from affiliate websites to the vendor (impressions, clicks, conversions, etc). </li></ul><ul><ul><li>Transactions between affiliates, customers and vendors are recorded through the use of cookies and “tracking pixels”. </li></ul></ul>
  6. 6. AppDoubler’s Role (1) <ul><li>Appdoubler acts as an outsourced online channel platform (affiliation network). </li></ul><ul><li>Trusted and neutral platform manages vendors’ programs and tracks partners’ performance: </li></ul><ul><ul><li>Program setup </li></ul></ul><ul><ul><li>Monitoring of activities (clicks, conversion, etc) </li></ul></ul><ul><ul><li>Backend administration (collect vendor fees, generate payments to partners, customized reports, etc) </li></ul></ul>
  7. 7. AppDoubler’s Role (2) <ul><li>Support for vendors </li></ul><ul><ul><li>Provide technical support and help with the commercial strategy (define program goals and objectives) </li></ul></ul><ul><ul><li>Source relevant affiliate partners </li></ul></ul><ul><ul><li>Provide tools to market programs to affiliate partners </li></ul></ul><ul><ul><li>Conduct quarterly reviews to assess program performance </li></ul></ul><ul><ul><li>Generate vendor’s monthly invoice based on program results and handle the processing of payments to affiliate partners </li></ul></ul>
  8. 8. AppDoubler’s Role (3) <ul><li>Support for affiliate partners </li></ul><ul><ul><li>Source new advertisers </li></ul></ul><ul><ul><li>Communicate new programs to the network </li></ul></ul><ul><ul><li>Provide tools to help promote vendor programs </li></ul></ul><ul><ul><li>Provide technical support and help with the commercial strategy </li></ul></ul><ul><ul><li>Conduct quarterly reviews </li></ul></ul><ul><ul><li>Pay monthly commissions based on results and the selected programs </li></ul></ul>
  9. 9. Vendors’ Role <ul><li>Integrate tracking pixels on conversion pages across website. </li></ul><ul><li>Provide up-to-date and relevant marketing collateral to the network. </li></ul><ul><li>Validate sales regularly and process invoices promptly so that affiliates get paid. </li></ul><ul><li>Communicate with the network regularly regarding promotions, changes to ongoing programs, affiliate questions, etc. </li></ul>
  10. 10. Affiliate Partners’ Role <ul><li>Promote vendor campaigns within the terms and conditions provided by both the vendor and the network. </li></ul><ul><li>Deliver high-quality traffic and visibility to the vendor. </li></ul><ul><li>Communicate regularly and provide feedback to the network regarding new programs affiliates would like to work with, commission structures, new tools, etc. </li></ul>
  11. 11. Vendor Programs (Standard) <ul><li>Objective: Improve visibility / brand awarness </li></ul><ul><ul><li>Metric - Banner display </li></ul></ul><ul><ul><ul><li>Programs based on “impressions” of banners. The vendor sets a the price he/she is willing to pay for each thousand impressions (CPM). </li></ul></ul></ul><ul><ul><li>Metric - Clicks on banners </li></ul></ul><ul><ul><ul><li>Programs based on verified clicks on banners. The vendor sets a price he/she is willing to pay for each click (CPC). </li></ul></ul></ul><ul><li>Objective: Generate more leads </li></ul><ul><ul><li>Metrics - Signups, free trials, contact forms, etc </li></ul></ul><ul><ul><ul><li>Programs based on leads originating from traffic from the partner’s website and captured on the vendor’s site. The vendor sets the price he/she is willing to pay for each lead (CPL/CPA). </li></ul></ul></ul><ul><li>Objective: Increase sales </li></ul><ul><ul><li>Metrics – Actual sales, up-sell, cross-sell, etc </li></ul></ul><ul><ul><ul><li>Programs based on actual sales originating from traffic from the partner’s website and captured at the vendor’s site. The vendor sets the price he/she is willing to pay for each sale (CPS). Commissions can be paid upon initial sales (fixed or %) or recurringly, if needed. </li></ul></ul></ul>
  12. 12. Vendor Programs (Advanced) <ul><li>Objective: Generate more leads and sales </li></ul><ul><ul><li>Metrics - Signups, free trial, contact forms, actual sales, etc </li></ul></ul><ul><ul><ul><li>Programs based on both leads originating from traffic from the partner’s website and captured on the vendor’s site as well as actual sales. The vendor sets the price he/she is willing to pay for each lead (CPL/CPA), and the incentivization he is willing to pay on actual sales (CPS). Commissions can be paid upon initial sales (fixed or %) or on a recurring basis, if needed. </li></ul></ul></ul>
  13. 13. Next Steps <ul><li>Visit www.appdoubler.com to learn more. </li></ul><ul><li>Sign up as a vendor. </li></ul><ul><li>Define the strategic objectives for your online channel (visibility vs. leads vs. sales). </li></ul><ul><li>Define a commission structure for partners matching your strategic objectives and business model. </li></ul><ul><li>Schedule a follow-up call with our Account Manager to discuss implementation details. </li></ul>
  14. 14. Quick Glossary <ul><li>Affiliate marketing </li></ul><ul><ul><li>A model where a business offers an incentive to an intermediary who helps draw potential or actual buyers to its website. </li></ul></ul><ul><li>Affiliate network </li></ul><ul><ul><li>An affiliate network acts as a trusted intermediary between vendors/merchants and partners/affiliates. </li></ul></ul><ul><li>Partners/Affiliates </li></ul><ul><ul><li>An affiliate is a person or company sending potential customers to a website in exchange for commissions. </li></ul></ul><ul><li>Vendors/Merchants </li></ul><ul><ul><li>Vendors/merchants are businesses which sell products online and make their incentive partner programs available to affiliates through an affiliate network, such as AppDoubler. </li></ul></ul><ul><li>Compensation </li></ul><ul><ul><li>Compensation in an affiliate context refers to the method used to &quot;share&quot; revenues between the vendor, affiliate network and affiliate partner. Compensation can be based on the number of clicks performed by customers, or the number of leads or sales generated. </li></ul></ul><ul><ul><li>Compensation models: </li></ul></ul><ul><ul><ul><li>CPC: Cost-Per-Click, CPA: Cost-Per-Action, CPS: Cost-Per-Sale, CPM: Cost-Per-Mille (thousand impressions) </li></ul></ul></ul>

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