https://modirmag.ir/create-an-startup-marketing-strategy/

2. Core Concepts
• two fundamental concepts of affiliate marketing.
• its cross-channel nature
• notion of qualified referral.

3. In 2015 a TechCrunch article
by Tom Goodwin noted.
"Uber. the world's largest taxi company. owns no vehicles. "Alibaba. the
most valuable retailer. has no inventory. "And Airbnb. the world's
largest accommodation provider. "owns no real estate.“
because affiliate marketers have been doing all of these things since
1994.

5. Cross channel nature

6. Cross channel nature
affiliate marketing really exists on the crossroads of a number of online
marketing channels and works with nearly all of them

7. It is important to understand. it as a marketing context. because under
its umbrella your affiliates may be using the same marketing channels
as you and your competitors are.
‫های‬ ‫تالش‬ ‫وابستگان‬ ‫که‬ ‫کنید‬ ‫حاصل‬ ‫اطمینان‬ ‫تا‬ ‫دهد‬ ‫می‬ ‫را‬ ‫امکان‬ ‫این‬ ‫شما‬ ‫به‬ ‫امر‬ ‫این‬ ‫تحقق‬
‫کنند‬ ‫می‬ ‫تکمیل‬ ‫را‬ ‫شما‬ ‫بازاریابی‬
realization of this will allow you to ensure that affiliates complement
your marketing efforts and not cannibalize them.

8. principle of qualified referral
The second fundamental concept on which affiliate marketing
relationships between advertisers and affiliates are based is the
principle of qualified referral.

9. principle of qualified referral
• Advertiser predetermines the “qualified” action
•‫شرط‬ ‫پیش‬ ‫کننده‬ ‫تبلیغ‬"‫شرایط‬ ‫واجد‬"‫کند‬ ‫می‬ ‫تعیین‬ ‫را‬
•
affiliate recieves compensation only upon meeting advertiser s
condition
• Advertisers pay only for valid/confirmed actions

10. The vast majority of present day affiliate programs do not pay affiliates
for clicks or traffic but either for valid sales or confirmed leads.

11. Affiliate marketing
• Is a marketing model
• Payment is based on a qualified referral
The other beauty of affiliate marketing is that advertisers get to
set the parameters of qualified referral and then pay affiliates

12. Compensation models

13. • Affiliate marketing is cost-per-action marketing.
• Advertisers only pay for desired performance
• You predetermine the qualified action and the criteria it needs to
meet

14. Payment Models

15. Payment models
• Pay per sale
• Pay per lead
• Pay per call
All of these models are tied to action based payment scenarios.
‫اند‬ ‫خورده‬ ‫گره‬ ‫عمل‬ ‫بر‬ ‫مبتنی‬ ‫پرداخت‬ ‫سناریوی‬ ‫به‬ ‫ها‬ ‫مدل‬ ‫این‬ ‫همه‬
can be used with virtually any type of marketing channel that an affiliate may employ.
،‫کند‬ ‫استفاده‬ ‫است‬ ‫ممکن‬ ‫وابسته‬ ‫شرکت‬ ‫یک‬ ‫که‬ ‫بازاریابی‬ ‫کانال‬ ‫نوع‬ ‫هر‬ ‫تقریبا‬ ‫با‬ ‫تواند‬ ‫می‬

16. 1. Pay per sale
• This is the most widely used affiliate payment model(more than 80%
of affiliate Programs)
• You pay a percentage of the sale the affiliate drives in or a flat amount
per sale

17. Amazon pays its affiliates a percentage of
every sale they refer

18. Hostgator pays a flat amount per referral also
motivating performance by payout increase

19. 2. Pay per lead
A number of affiliate programs use a pay per lead compensation model be it exclusively or in combination with other models
• Affiliates are paid for qualified leads(offline business/turism)
it is a flat amount paid for every customer or prospective customer. While setting
your affiliate program up you will need to spell out what exactly will constitute a
qualified lead Our example here comes from Allstate They define a lead as a
submission of an insurance quote at allstate.com and pay from $3 to $10
depending of the type of insurance and volume of leads referred in any given
month.

20. 2. Pay per lead

21. 3. Pay per call
• Affiliates are paid for phone call (hot leads, Affiliates use unique phone by the company that
supportsthe tracking technology Just as with online leads you'll get to set the criteria which have to be
satisfied for, such elements as geography, time of day , duration of call
• numbers assigned to them
• Advertiser set the criteria
• It bridges the online-offline gap

22. 3. Pay per call
• high consideration sale(like car insurance travel. and legal services.)
• Large ticket purchases(like vacation packages. and jewelry.

23. You may mix-and-match the payment models as you see best fit for
your business.
Hybrid setups

24. tripadvisor
sales
leads
3 day blinds
leads
calls
Curadebt
calls
sales
leads

25. Technological soloutions

26. What is Affiliate Program?
• An affiliate program is an automated electronic program that
involves a Web advertiser and recruited webmasters. The
webmasters, as affiliates, place the company's advertisements on
their individually owned websites. The ads in affiliate programs are
linked to company websites and are referred to as affiliate links
•‫سا‬ ‫وب‬ ‫یک‬ ‫شامل‬ ‫که‬ ‫است‬ ‫خودکار‬ ‫الکترونیک‬ ‫برنامه‬ ‫یک‬ ‫به‬ ‫وابسته‬ ‫برنامه‬ ‫یک‬‫یت‬
‫است‬ ‫مسترها‬ ‫وب‬ ‫و‬ ‫تبلیغاتی‬.‫و‬ ‫در‬ ‫را‬ ‫خود‬ ‫تبلیغات‬ ،‫وابسته‬ ‫عنوان‬ ‫به‬ ‫وب‬ ‫مدیران‬‫سایت‬ ‫ب‬
‫دهند‬ ‫می‬ ‫قرار‬ ‫خود‬ ‫شخصی‬ ‫های‬.‫های‬ ‫سایت‬ ‫وب‬ ‫به‬ ‫وابسته‬ ‫های‬ ‫برنامه‬ ‫در‬ ‫تبلیغات‬
‫وابسته‬ ‫های‬ ‫لینک‬ ‫عنوان‬ ‫به‬ ‫و‬ ‫هستند‬ ‫مرتبط‬ ‫های‬ ‫شرکت‬

27. • program must be backed up by a robust technology which will warrant
accurate tracking and reporting
•‫آ‬ ‫دقیق‬ ‫گزارش‬ ‫و‬ ‫ردیابی‬ ‫که‬ ‫شود‬ ‫پشتیبانی‬ ‫قوی‬ ‫تکنولوژی‬ ‫یک‬ ‫توسط‬ ‫باید‬ ‫برنامه‬‫می‬ ‫تأیید‬ ‫را‬ ‫ن‬
‫کند‬
• In this video we will answer one of the central questions related to the
setup and operation of your future affiliate program:
• What platform will it be based on?
•

28. Platform
• Affiliate Network • Software(for in-house
program)

29. Affiliate Networks
• Affiliate networks are essentially mediators connecting affiliates with
affiliate programs and providing maintenance services for both parties
• Mediaotrs connecting affiliates with advertisers and providiong
maintenance servisces for both
•‫وابسته‬ ‫های‬ ‫برنامه‬ ‫با‬ ‫را‬ ‫وابستگان‬ ‫که‬ ‫هستند‬ ‫هایی‬ ‫واسطه‬ ‫اساسا‬ ‫مشارکتی‬ ‫های‬ ‫شبکه‬‫خدمات‬ ‫و‬
‫کنند‬ ‫می‬ ‫متصل‬ ‫هم‬ ‫به‬ ‫طرف‬ ‫دو‬ ‫هر‬ ‫برای‬ ‫نگهداری‬ ‫و‬ ‫تعمیر‬
Key functions:
• Tracking
• Reporting(impressions ,clicks and conversions)
• Payments(simplifying)

30. • All I need is a robust platform. The rest will follow
Some presume that a robust platform guarantees performance It does
not.
It is integral to understand that most affiliate networks are not in the
business of managing your affiliate program
• Platforms do not manage programs; at least not by default
Common misunderstanding

31. software
may be self hosted or remotely hosted or proprietary or used under a
license
Although larger advertisers can afford to build their own affiliate
program platforms
‫را‬ ‫خود‬ ‫وابسته‬ ‫های‬ ‫عامل‬ ‫سیستم‬ ‫ساخت‬ ‫مجوز‬ ‫توانند‬ ‫می‬ ‫بزرگتر‬ ‫کنندگان‬ ‫تبلیغ‬ ‫چه‬ ‫اگر‬
‫باشند‬ ‫داشته‬
Amazon Ebay
An in house affiliate program is an affiliate program directly managed
and tracked by a merchant without using affiliate network or platform
services.
‫بدون‬ ‫تاجر‬ ‫یک‬ ‫توسط‬ ‫مستقیم‬ ‫طور‬ ‫به‬ ‫وابسته‬ ‫برنامه‬ ‫یک‬ ‫خانه‬ ‫به‬ ‫وابسته‬ ‫برنامه‬ ‫یک‬
،‫شود‬ ‫می‬ ‫ردیابی‬ ‫و‬ ‫مدیریت‬ ‫تحت‬ ‫پلتفرم‬ ‫های‬ ‫سرویس‬ ‫یا‬ ‫وابسته‬ ‫های‬ ‫شبکه‬ ‫از‬ ‫استفاده‬

32. Key function:
• Tracking
• Reporting
software

33. Affiliate Porgram management

34. Introduction
• Affiliate programs should not fly on “autopilot”
one of the biggest and most common advertiser mistakes is adopting what I call an autopilot
approach to affiliate marketing.
this tendency conditioned by fallacy that affiliate marketing is so simple that all you have to do is
just launch your affiliate program announce it on your blog and affiliate forums insert it into
affiliate program directories and affiliate will come.
• As any serious marketiong campaign, your affiliate program must be closely managed
unless your affiliate program is closely managed and each affiliate is carefully reviewed before
approval and monitored after approval.
•‫گ‬ ‫قرار‬ ‫بررسی‬ ‫مورد‬ ‫دقت‬ ‫به‬ ‫تصویب‬ ‫از‬ ‫قبل‬ ‫وابستگی‬ ‫هر‬ ‫و‬ ‫شود‬ ‫مدیریت‬ ‫دقیقا‬ ‫شما‬ ‫وابسته‬ ‫برنامه‬ ‫اینکه‬ ‫مگر‬‫از‬ ‫پس‬ ‫و‬ ‫رفته‬
‫شود‬ ‫نظارت‬ ‫تأیید‬
•
Introduction

35. • you may run into some serious troubles Treat your affiliate
• program as you would treat any serious marketing campaign. Just as
any campaign. It must be closely managed.
Introduction

36. • Now let's look into the key areas that will require your attention.

37. 5 Pillars of affiliate program management

38. #1
Affiliate Recruitment.

39. • Affiliate recruitment takes between 50 and 70% of the affiliate
manager's time and is one of the most important parts of the job
After all affiliates are the main driving force of every affiliate
program.
Affiliate Recruitment.

41. Ways to find affiliates (active)
• Linkes to competitors
• Similar wrbsite
• Happy customer
• Social media fans

42. Ways to get found(passive)
• Link in footer/program descripiton/support site
• Paid search campaign
• Affiliate directories
• Social media
• ....

44. #2
Affiliate Activation

45. #1
Affiliate Recruitment.
Affiliate Activation

46. Affiliate Activation is one of the most frequently overlooked( ‫نادیده‬( components of affiliate program management.
Activation is a step between recruitment and conversion of the recruited affiliates
‫است‬ ‫استخدام‬ ‫به‬ ‫وابسته‬ ‫تبدیل‬ ‫و‬ ‫استخدام‬ ‫بین‬ ‫گام‬ ‫یک‬ ‫سازی‬ ‫فعال‬
Affiliate Activation

47. How to Active
• Motivate
• Equip
• support

49. Welcome with
• Program details
• Activation motivator
• Performance-based incentive
• Tips and ideas
• Contact information

50. Equip with
• Customer demographics
• Content about product
• List of bestsellers
• Keywords
• Testimonials
• vidoes

51. #3
Compliance policing

52. Whatever you prohibit in your affiliate program's terms of service you
want your affiliate manager to constantly police affiliates for these
behaviors.
Compliance policing

53. What to police
• Paid search activity
• Domain names
• Coupon usage
• Ftc disclosures
• Brand placements

54. #4
communications

55. methodsMethods

56. frequency

57. #5
Program optimization

58. Best practice
• Creative optimization
• Dedicated landing pages
• Affiliate tools
• Marketing synchronization
• Co-branding

59. Your own successes

60. Competitive intelligenceCompetitive intelligence