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Use Your Keyword Data to Increase - SEO Analytics

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How to use your Keyword Data to increase Traffic to your website.

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Use Your Keyword Data to Increase - SEO Analytics

  1. 1. #ASKAMEL Analytics HOW TO INCREASE YOUR WEBSITE TRAFFIC USING YOUR KEYWORD DATA
  2. 2. Analytics Amel Mehenaoui SEO & Analytics Consultant MobiWebMedia, Guest @amelm #ASKAMEL FocusintoProfits.com SEO
  3. 3. 3 What You Will Learn Today: • Importance of gathering the right SEO data that when used will improve your long-term business profits tenfold. • A simple strategic plan that will take you from data to decisions and help you increase traffic to your site. @amelm #ASKAMEL www.FocusintoProfits.com
  4. 4. 4 48%
  5. 5. 5 @amelm 48% Most Effective SEO Tactics used?
  6. 6. 6 Gathering Your Keyword Data
  7. 7. 7 @amelm 48% Google.com/webmasters 1
  8. 8. 8 @amelm 48% Google.com/analytics 2
  9. 9. 9 Connect Your Google Analytics to Your Search Console @amelm www.FocusintoProfits.com Click on any of option of the Menu
  10. 10. 10 Connect Your Google Analytics to Your Search Console @amelm www.FocusintoProfits.com
  11. 11. 11 2 Ways to Get More Traffic From Google Using Your Keyword Data @amelm #ASKAMEL www.FocusintoProfits.com
  12. 12. 12 # 1. Google Search Console Landing Page Report
  13. 13. Landing Pages Report – Scondary Dimension -> Source/Medium @amelm
  14. 14. Landing Pages Report – Secondary Dimension @amelm
  15. 15. Landing Pages Report – Advanced Filter @amelm
  16. 16. Landing Pages Report – Conversion Rate @amelm INSIGHTS: By doubling the traffic you can expect to double the sign-ups thus doubling the revenue from this specific landing page/source.
  17. 17. 17 # 2. Google Search Console Queries Report
  18. 18. Queries Report – Keyword Optimization @amelm Advance Filter
  19. 19. @amelm Queries Report – Keyword Optimization INSIGHTS: 1. Increase Traffic by increasing the CTR. 2. Increase Traffic by improving Average Position Ranking.
  20. 20. STRATEGY TO INCRASE TRAFFIC USING YOUR KEYWORD SEO DATA @amelm 1. Make a List of the Top 20 Landing Pages with High Conversion Rate from Organic source but have Medium 2. Make a List of the Top 20 Queries with High SERPS Click through Rate (CTR) but Low Impression & Ranked between Page 2 to 10. 3. Plan and implement an Off-Page SEO strategy for each Landing Page URL & Query from list 1 & 2. www.FocusintoProfits.com
  21. 21. #ASKAMEL Analytics @amelm FocusintoProfits.com

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