Digital Olympus Presentation

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How to Use Competitive Research in Influencer Marketing

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Digital Olympus Presentation

  1. 1. I’m a 1 Line Title Using Competitive Research to Find Your Influencers Brittany Berger, Mention
  2. 2. I’m a 1 Line Title About Me •Content & PR at Mention - enterprise media monitoring and social listening •Always wanted to be like Harriet the Spy •That adds up to me always looking for new ways to use competitive research •Loves building and leveraging relationships
  3. 3. I’m a 1 Line Title Tip: Find and pay close attention to the influencers casually talking about your competitors
  4. 4. I’m a 1 Line Title •Talking about, but not loyal to, competitors •Sharing content here and there •Not necessarily a customer •Not in a formal “influencer marketing” relationship Who Are Casual Influencers?
  5. 5. I’m a 1 Line Title Basically, they’re perfect for you to build a relationship with!
  6. 6. I’m a 1 Line Title •Shows their in tune with your area of the industry •Hasn’t indicated huge amounts of interest in competitor - just a casual following •Would probably love having a conversation with you Why You Want to Pay Attention to Them
  7. 7. I’m a 1 Line Title First, collect the different influencers talking about your competitors. How to Find The Casual Influencers
  8. 8. I’m a 1 Line Title Then look for different signs that their relationship is “just casual,” like… How to Find The Casual Influencers
  9. 9. I’m a 1 Line Title Mentioning your competitor infrequently or just once or twice How to Find The Casual Influencers
  10. 10. I’m a 1 Line Title Look for negative mentions of your competitor from influencers How to Find The Casual Influencers
  11. 11. I’m a 1 Line Title Now, it’s time to reach out!
  12. 12. I’m a 1 Line Title •Invite comparison •See if you can solve gaps or problems •Bloggers / content creators - suggest comparison or review •Don’t play dumb - acknowledge their interest in competitor Tips for Reaching Out
  13. 13. I’m a 1 Line Title Questions?

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