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Building A Community Of Individual Supporters
- 1. How To Build A Community of Supporters Presented by Laura Kaufman, Partners in Effective Philanthropy
- 4. Cultivation
- 5. “The Ask”
- 6. StewardshipStaffing An Individual Donor Program
- 7. Who Gives? Source: Giving USA 2010
- 8. Where the Money Goes: Source: Giving USA 2010
- 9. Why Individuals Give: To Make A Difference Connection to Cause Connection to Person Asking Others in their Social Circle Do Out of Gratitude Out of Duty/Obligation To Leave a Legacy For Public Recognition Out of Guilt For a Tax Break Because They Were Asked Because They Were Inspired
- 10. Giving TrendsFuture Giving Plans by Age Segment Source: Convio, The Next Generation of American Giving, March 2010
- 11. Giving Trends, continued Source: Convio, The Next Generation of American Giving, March 2010
- 12. Giving Trends, continuedGiving Channels Source: Convio, The Next Generation of American Giving, March 2010
- 13. Stages of Individual Donor Work
- 15. phone
- 16. Events
- 17. Face-to-face
- 18. Social mediaWhen? Who will do the work?
- 19. Typical Donor Plan for $100,000 Source: http://blackbaud.com
- 20. Prospect Research:Where to Find Prospects Current Donors who can be upgraded Lapsed Donors Board Members Volunteers Staff Clients – current & past Friends & Family of Board members, volunteers & clients People who give to sister organizations People who come to org. events/programs
- 21. Cultivation
- 22. AskingUse different strategies that “feed” each other
- 23. Stewardship
- 24. Staffing Your Individual Donor Program
- 25. Building A Community of Supporters Partners in Effective Philanthropy, 2010 LauraEkaufman@change4yourdollar.com www.Change4YourDollar.com Licensed under a Creative Commons Attribution 3.0 License
Editor's Notes
- Individuals = $227.41 Billion or 75%. Important thing to note is that individual giving remained flat from 2008 to 2009, and still is at 75% of total.Foundations = $38.44 Billion or 13%. From 2008 to 2009, foundation funding fell by 8.9%.Bequests (also from individuals) = $23.80 Billion or 8% So 83% comes from Individuals if you add bequests & individualsCorporations = $14.10 Billion or 4%
- Religion $100.95 Billion – down 6 million from last year, but still same % of whole.Education $40.01 BillionGifts to grantmaking foundations $31.00 BillionHuman Services $27.08 billionPublic & Society Benefit $22.77 billion mostly gifts to United Ways, Jewish federations and free-standing donor advised fundsHealth $22.46Arts $12.34International $8.89 (down from 2008)Environment $6.15 Billion [2%]Other 11% Undesignated & grants to individuals