Barack Obama's Organizing for America group utilized digital tools and tactics like calls, letters, petitions, and social media posts to mobilize citizens and transform their opinions, relationships, votes, creativity, and money into political and social change. They aimed to directly influence decision makers through "speak up" tactics or influence the public through "speak out" tactics, and build long-term grassroots power through organizing. Over four years, the group contacted millions of officials, held thousands of events, trained volunteer leaders, and raised over $30 million.

2. What is the theory behind their success?

3. Barack Obama’s Organizing for America And does that theory work from Government?

4. Providing strategic coordination and Digital tools that Help regular people transform our 5 fungible (transformable) resources into social, political and economic change.

5. 1) Opinion 2) Relationships 3) Vote 4) Creativity 5) Money

6. Three major types of tactics Speak up: Direct communication to influence decision makers. Speak out : Public communication to influence others Organize: Building long term grassroots power

7. Speak up! Resource Speaking up examples Opinion Calls, faxes, letters to Representatives, attending “townhalls” or direct lobbying Relationships Bringing friends to lobby visit Vote Voting! Creativity Sending photo of local problem to representative Money Donating to a candidate or party

8. Speak Out! Resource Speaking Out examples Opinion Letters to the Editor, signing public petitions, attending rallies and major events Relationships Posting on Twitter and Facebook Vote Signing a public “voter’s pledge” Creativity Making a short film, altering a corporate logo Money Funding ads or any form of public campaigning

9. Organize! Resource Organizing examples Opinion Speaking at house parties, calling other voters Relationships Inviting friends to join organization or local chapter Vote Joining a well recognized “voters block”, helping with “GOTV” Creativity Creating lasting brands that bind people together Money Donating to fund organizers and lasting organizations

12. Organizing for America – First attempt to make the leap 20 Million Online Supporters Vast Field Network

13. Speak Up! 4.2 Million direct Congressional contacts Calls Letters & signatures office visits townhalls

14. Speak Out! 33,000 Public events in 4,000 cities and towns 450,000 Letters to the Editor 3.2 million voter-to-voters calls made and doors knocked

15. Organize! 3,986 trained volunteer leaders 5.2 million new OFA supporters 181,000 took their first offline action

16. Opinion Congressional Contact, Letters to the Editor, etc. Relationships Volunteer recruitment, FB & Twitter posts, etc. Vote “ You Fight, We’ll Fight” election pledge Creativity Health Reform Video Challenge Money Over $US 30 million raised for ads, organizers, materials, etc.

18. Theory of Change: Inside Access or Outside Power? Accountability: Party or People? Mission: Elections or Advocacy?

19. Network technology will continue to open the democracy to new leaders

20. Activism will merge with media as we need to fight harder for attention

21. Aggregated, strategic and independent organizing will remain vital to strengthen and maintain our new democracy – supervised by the citizens