Social media is key to winning elections in 2010. It can be used for staffing, fundraising, advertising, communication, and field operations. While social media alone is not enough to win, it helps with fundraising, name recognition, and spreading compelling issues. Candidates need money, name recognition, compelling issues, and to use social media to help obtain the other three. The document provides examples of how social media like Twitter can be used for free public relations and advancing issues.

1. Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine

2. Social Media: Staffing Staffing = Social Media Champion Treat staff and volunteers like grownups

3. Social Media: Fundraising Money Bombs have a sense of urgency Geared to lower donors

4. Social Media: Fundraising

6. If they volunteer, ask them to donate

10. Social Media: Field Operations How to volunteer Event announcements Where to get signs? Online avatars and banners GOTV Ask to: donate, volunteer, be part of online rapid response team.

11. We want to help, but how?

12. Does social media matter?

13. Does social media matter?

14. Twitter: Free Public Relations

15. Twitter: Free Public Relations @swiftcurrentllc = 239 followers @NorsU = 4,106 @Scarlett156 = 551 @PatriotinMA = 760 @Evanslynne = 2,465 TOTAL: 8,121 (in 5 min.) #MA2010 followers = ???? @ntsongas= 103 followers @gosox5555= 77 TOTAL: 180 (in 3 days)

16. Twitter: Advancing Issues Hashtags #MA2010 #P2 #41STvote #HCR #oilslick #electwomen Make things “retweetable” Reciprocity works

17. Social media alone is not enough Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 Rival Lee Fisher raised approx. $2,300,000

18. Social media can’t fix it all … Polls had Fisher at a 20-point win. Brunner closed it to a 10-point spread. But what were the compelling issues? Cultural barriers?

19. But social media certainly helps. To win you need: Money Name recognition; and a Compelling issue Social media helps with all three. Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two. Clark & Golnik = have compelling issues & are using social media well. As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.

21. Thank You! Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine Twitter: @Downtownwoman or @DKDpolitics