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Webinar | Wi-Fi for IoT: How Home Networking is Changing the Smart Home

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In this webcast, Rob Conant, CEO of Cirrent; Scott Boyarsky, Vice President, Digital Home Products, Comcast; and Patrice Samuels, Senior Analyst at Parks Associates, address current consumer trends with Wi-Fi use, short-term and long-term changes occurring in home Wi-Fi, and how IoT players can leverage Wi-Fi to their advantage.

Currently, over 75% of U.S. broadband households use Wi-Fi for connectivity in the home. Wi-Fi has become ubiquitous in consumers’ lives, and its usage continues to rise. As a result, the vast majority of consumer solutions interact with Wi-Fi solutions on some level, which puts pressure on companies active in the IoT to optimize their solution for a Wi-Fi environment.

As whole-home Wi-Fi mesh solutions roll out, people are managing their networks through their devices, and network operators are playing a bigger role in deploying and promoting Wi-Fi both in and outside the home. As consumers and their devices move through different Wi-Fi networks, IoT solutions need to maintain the quality of service while ensuring user security and privacy.

Companies building home entertainment, smart home, and IoT products can address these near-term challenges like ease of use and security now, which will also position them to take advantage of increasing Wi-Fi coverage, enhanced network security, and improved interoperability.

Key Takeaways:
• Consumer Wi-Fi trends
• Network considerations for smart home products
• How products will be managed on the network
• Connected home products likely to reach mass adoption level first
• Impact on the home network and the future of connectivity in the home

Speakers share strategies for product companies to get near-term benefits and long-term alignment:

Scott Boyarsky, Vice President, Digital Home Products (IOT, WiFi, Automation, AI, Broadband, HSD, Home Security), Comcast
Rob Conant, CEO, Cirrent
Patrice Samuels, Senior Analyst, Parks Associates

Published in: Technology
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Webinar | Wi-Fi for IoT: How Home Networking is Changing the Smart Home

  1. 1. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com Wi-Fi for IoT: How Home Networking is Changing the Smart Home June 20 1:00 PM CT
  2. 2. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 2 Speakers Rob Conant CEO Cirrent Patrice Samuels Senior Analyst Parks Associates Scott Boyarsky Vice President, Digital Home Products (IOT, WiFi, Automation, AI, Broadband, HSD, Home Security) Comcast
  3. 3. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com Sponsored by
  4. 4. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 4 • Wi-Fi usage trends • IoT adoption trends • Wi-Fi and connectivity challenges • Why and how home Wi-Fi is evolving Agenda
  5. 5. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 5 What will be the most popular technology to connect smart home devices to the Internet in the next five years? a. Wi-Fi b. ZigBee, Z-Wave, etc. c. Bluetooth d. Cellular Poll Question
  6. 6. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 6 Wi-Fi is the most common way households access the Internet in the home 33% 50% 77% 0% 20% 40% 60% 80% 100% Uses Ethernet cables Uses 3G/4G Uses Wi-Fi to connect Use of Home Networking (Q1/17) Among U.S. BB Households, N = 10,300, ±0.97% "DT1030B. Which statements describe how you access the internet in your home?" | Source: American Broadband Households and Their Technologies Q1 2017 | N=10,300, ±0.97% | © 2017 Parks Associates % Using Specific Connecting Mechanism
  7. 7. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 7 Increased adoption of connected CE devices impacts Wi-Fi usage 4.6 5.1 5.9 6.7 7.4 7.6 8.2 8.1 - 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Q1/2010 (N=12,206, ±0.89%) Q1/2011 (N=10,000, ±0.98%) Q1/2012 (N=10,000, ±0.98%) Q3/2013 (N=3,000, ±1.79%) Q1/2014 (N=10,000, ±0.98%) Q1/2015 (N=10,000, ±0.98%) Q1/2016 (n=5,016, ±1.38%) Q1/2017 (N=10,306, ±0.97%) Total Average Number of Connected CE Devices Owned Per BB HH (2010 - 2017) Among All U.S. BB HHs, Outliers Excluded "Note*: Connected devices include desktops, laptops, tablets, home network routers/Wi-Fi network extender, smartphones, smart watch, and CE devices/home audio devices that are actually connected to the Internet, such as connected smart TV, connected Blu-ray player, connected DVR, gaming consoles, streaming media player, Internet-connected multi-room music system, connected AV receivers, and smart speakers with personal assistant | CT2005. How many of each of the following products are in use by anyone in your household? Q2204. How many of the products that you own are actually connected to the Internet| Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2017 Parks Associates There has been 75% overall growth in the volume of connected CE devices between Q1 2010 and Q1 2017.
  8. 8. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 8 Newer categories of devices are emerging in the connected home • Smart Home • Connected Healthcare • Smart Appliances • Connected Cars • Connected Toys • Personal Assistant Devices • Robots • Virtual Reality Headsets
  9. 9. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 9 Growth in smart home device adoption 10% 24% 26% 23% 0% 10% 20% 30% 40% 50% 60% Own any smart home device Strong intention to buy at least one smart home device (Rating 6-7 on a 7-pt. scale) Q4/2014 (N=10,000, ±0.98%) Q4/2016 (N=10,000, ±0.98%) Smart Home Device Ownership & Strong Purchase Intention (2014 - 2016) Among All U.S. Respondents © 2017 Parks Associates %ofRespondents • 26% report owning a smart home device. • Adoption has more than doubled since 2014. • Adoption of individual devices remain below 10% • Smart thermostats lead in the category at 11% • Purchase intentions remain the same over the period.
  10. 10. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 10 Industry expert perspectives © Parks Associates What would you say is an ideal experience for customers of IoT products and services? Response: Plug and Play
  11. 11. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 11 Connectivity is a leading problem during smart home setup 51% 14% 14% 0% 10% 20% 30% 40% 50% 60% None of the above The device did not work as advertised The device was broken or defective Did not have all the required cables Difficulty learning how to use it Difficulty connecting the device to interact with other devices Difficulty with the physical installation of the device Difficulty connecting the device to the Internet/router Difficulty configuring settings Problems in Setting Up Smart Home Devices (Q1/2017) Among U.S. Smart Home Device Owners Who Setup their Devices Themselves "T2710. Which of the following problems did you experience when setting up the [device]?" Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2017 Parks Associates % Experiencing Specified Problem
  12. 12. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 12 Connectivity is a leading customer experience issue for smart home devices Leading Smart Home Device Problems (2015 - 2017) Q2655. What problems do you most commonly experience with these devices? Product Name Year Comment Comment Comment Comment Light bulbs 2017 Connectivity issues Doesn't work Bulbs burn out 2016 Connectivity issues Does not turn on/off Bulbs burn out Timing issues 2015 Bulbs burn out Connectivity issues Doesn't work Thermostats 2017 Connectivity Issues Malfunction Electrical problems 2016 Connectivity issues Temperature programming & adjustment problems Loses programming 2015 Connection issues Can't adjust temperature Door Bells 2017 Connectivity issues Sensor issues No video recognition No voice recognition 2016 Doesn't ring Connectivity issues Bell keep going off Doesn’t work © 2017 Parks Associates
  13. 13. 33% of consumers said ease of use is the key factor when buying an intelligent device. Source: Accenture report “Engaging Digital Consumer New Connected World” Which of the following factors have been or would be the most important when making your decision to purchase an intelligent device? YOUR CUSTOMERS EXPECT PRODUCTS TO JUST WORK 33% 29% 28% 18% 16% Ease of use Features and functionalities Trusted brand Design - look and feel Compatibility with existing owned devices Yet an alarming of consumers have difficulty using their devices, finding them too complicated to use, struggling to set them up properly or discovering they do not work as advertised 83%
  14. 14. 25% Connectivity 14% Initial Setup CONNECTIVITY & SETUP CAUSE NEGATIVE REVIEWS Source: Argus Insights Analysis of 276,000 reviews of Smart Home products shows where the problems lie.
  15. 15. Products don’t recover from bad out-of-the-box experiences, and 80% of reviews are written within 5 days of setup OUT-OF-BOX EXPERIENCE IS CRITICAL TO PRODUCT SUCCESS Reduction in Net Promoter Score from Setup Issues 80 point -30 Good experience Bad experience 50
  16. 16. Products don’t recover from bad out-of-the-box experiences, and 80% of reviews are written within 5 days of setup OUT-OF-BOX EXPERIENCE IS CRITICAL TO PRODUCT SUCCESS What I completely disliked was the setup process. We could not make this product work. We each tried for days and days. Worst setup experience of any connected device I have used.
  17. 17. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 17 Which of these do you see as the biggest challenge when using Wi-Fi to connect smart home devices? a. Initial Wi-Fi setup b. Connection reliability c. Reconnecting when SSID/passwords change d. Interoperability between products e. Wi-Fi security Poll Question
  18. 18. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 18 • Seamless connection to devices • Reliable • Hi-speeds • Good coverage • Manageable • Provide support related insight • Contain self-healing capabilities • Secure Important characteristics of today’s home Wi-Fi networks
  19. 19. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 19 2014 – 2016 Total share of those concerned (rating 5-7) has changed little, but the share of “very concerned” (rating 6-7) has increased 6-7%. The proportion “not concerned” (rating 1-3) has decreased considerably. The majority of consumers are “very concerned” about hackers getting control of devices and accessing data 39% 45% 38% 45% 60% 40% 20% 0% 20% 40% 60% 80% Q4/14 Q4/16 Q4/14 Q4/16 Concerned that someone will get access and control your smart products without your permission Concerned that someone could access the historical data from your smart products without your permission Very concerned (Rating 6-7) Concerned (Rating 5) Not concerned (Rating 1-3) %RatingLevelofConcern (Ratingona7-pt.Scale) Concerns About Hacking of Smart Products (Q4/14 - 16) Among U.S. BB HHs Surveyed, n = 2,500, ±1.96% © Parks Associates
  20. 20. Better Experience WIFI TRENDS Mesh Cloud Managed • Better coverage • Higher speeds • Devices move between APs • Easier for consumers • Active security • SSIDs and passwords change more often • Less complex • Automatically optimized • Increased customer expectations The best connected products will work better with WiFi
  21. 21. STREAMLINED WIFI SETUP PROCESS
  22. 22. ENHANCED LIFECYCLE EXPERIENCES Automatic Rejoin Rejoin Notification
  23. 23. ENHANCED LIFECYCLE EXPERIENCES Join Multiple Products Automatically Enroll Partner Products
  24. 24. COMCAST XFINITY XFI SOLUTION Speed, coverage, and control for the ultimate home WiFi experience.
  25. 25. COMCAST XFINITY XFI View Connected Devices Create Profiles Set Rules & Parental Controls
  26. 26. COMCAST WHOLE HOME WIFI Manage and personalize your home WiFi network • 10 million eligible customers today, 15 million by EOY • Users can test WiFi signal strength, run task-based, WiFi health checks by device and self-resolve issues. • Easy provisioning process to get devices online • Integrated security • Improved diagnostics for consumer
  27. 27. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com 27 Questions and Answers
  28. 28. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com Sponsored by
  29. 29. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com info@cirrent.com www.cirrent.com @cirrent www.linkedin.com/company/cirrent www.facebook.com/cirrent
  30. 30. For More Information — 972.490.1113 | info@parksassociates.com | www.parksassociates.com WWW.PARKSASSOCIATES.COM Patrice Samuels Senior Analyst 972.490.1113 Patrice.samuels@parksassociates.com

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