Unidev company overview of background, structure, operations and expansion. 

1. A Sprinter’s Approach to Marathons:
Unidev’s Entrepreneurial Strategy for Expansion

2. Outline
• Company overview of background, structure, and
operations.
• Why Nevada?
• Expanding and staying in Nevada
• Technologies leveraged to further growth and success.
• How Southern Nevada can encourage technology-enabled
initiatives and thereby create new jobs in Southern Nevada
Warm up before the run

3. Theme
The reason why you need to love what you do and who
you are doing it for is that business is a marathon not a
sprint. Doing what sustains you and excites you,
regardless of changes in the market or the environment,
is essential.
Dan Sullivan, President and Co-founder of The Strategic Coach UK

4. Steve Thomas
• Vice-President Unidev (Unified Development, Inc)
• President, The Net Impact Division of Unidev
• President Missouri Venture Forum
• President Elect American Marketing Association – STL
• Member Rankin Technical College Curriculum Committee
• Hiker
• Runner
• Reader
• Bad guitarist

5. Where We Do Business
Combination of skills and attitude contribute to success

6. Some Partners

7. Some Clients

8. Marketing Driven - Not Sales Driven
Organic
Web
Search
Social
Events
Media
White
PPC
Unidev Papers
Microsites Partners
PR
Know the course

9. Marketing Driven - Not Sales Driven

10. Very Mixed Cultures
Collect yourself

11. Growth
Total Revenue
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Be willing to do whatever it takes (even if sometimes it's not fun).

12. Strategic Planning
Sales Performance
0.5
0.4
0.3
0.2
0.1
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
-0.1
Business
-0.2
Model
-0.3
Y2K Change
-0.4
-0.5
Revenue Change
Sometimes, it will hurt

13. The Marathon is the Big Picture
Sales Performance
0.5
0
-0.5
Revenue Change
Business
Model
Y2K Change
To reach your full potential there will be parts of the race where you will need to add
urgency. In order to reach peak performance levels, short term sprints of urgency will
increase your productivity and efficiency.
Important note: Sprinters are not built like marathon runners!

14. Sometimes a Sprint is Exactly
What You Need
Tighten up the
timeframes, exert
greater effort to get
more done for the
shorter distance.
Human physiology dictates that a runner's
near-top speed cannot be maintained for
more than 30–35 seconds.

15. 2012 Growth Catalysts
Auctori V 4.0 & Reporting
Larger
and
launch projects International dashboard
Geographic LV expansion Miami test International
expansion
New Third party
Auctori
Las Vegas product
partners partners
integration
New Mobile HTML5 Video
capabilities
There are lots of competitors but you need to run your own race.

16. Why Nevada?
St. Louis is the Gateway to the West…
Nevada is our Gateway to the West Coast!
Success takes training

17. Why Nevada?
The U.S. Chamber of Commerce ranked Nevada first in export growth, third in tech job
growth and fifth in entrepreneurial activity.
KLAS-TV Las Vegas August 2011
Incubator space, the home of entrepreneurs and start-ups, finally posted some positive
net absorption this quarter (3rd quarter 2011) occupying 25,000 square feet more space
than last quarter.”
Colliers International Las Vegas Quarterly | Third Quarter 2011
Nevada continues to show signs of economic recovery, with slow but steady growth
in many important areas.
Governor Brian Sandoval March 12, 2012
Race day conditions are not always ideal but the race goes on

19. Why Nevada?
Nevada is encouraging technology!
Zappos CEO Tony Hsieh is investing an impressive amount of money — $350 million —
to help revitalize the city’s urban core and create a community of tech startups, and
he already has some key pieces of his puzzle in place.
Las Vegas-based technology companies might also get help from the city’s other IT
powerhouse, Switch Communications. The operator of the SuperNAP data center
and, soon, millions more square feet of data-center space in the city intends to unveil
in March a series of educational and entrepreneurial efforts under the INNEVATION
banner. Among those efforts is a plan to open a cloud-computing facility on the UNLV
campus.
Derrick Harris Feb. 17, 2012 Gigaom
Success doesn’t happen overnight

20. How We Plan Growth
• Real estate
– New office opened Feb 2012
– Ability to expand to 12,000’
– Marketing office in Linq360
• Hiring local business development team
• Hiring project teams locally
• Servicing all Western Business out of Vegas
Starting out too fast can cost you the finish

21. How We Plan Growth
• Technical capabilities locally
– Microsoft
– Java
– Mobile
• Marketing capabilities locally
– Design
– Internet marketing
– Social media
Visualize yourself celebrating crossing the finish line

22. Never Quit!
Stay hydrated and properly fueled

23. THANK YOU
Steve Thomas
Steve.Thomas@unidev.com
@Tniman