Rock your content marketing with these 5 top principles

1. Principles of
Successful
Content Marketing
5
TASIA GONSALVES-BARRIERO

2. Do you dream of being a
rock-star Content Marketer?

3. 58%
of your
peers
feel the
same
way
You're
not
alone

4. There are no secret
tricks or magic potions
to enjoy success in
content marketing...

5. It's more about
crafting persuasive
content that can be
used to attract
customers

6. Ready to achieve
that level of
success?

7. Follow these 5
easy steps

8. Create a vision
for your
content01This vision guides you to think long-term and
knowing what you want your audience to
achieve through your content

9. But just how do
you work your
vision?

10. Map out how you want
your content to succeed

11. Plot your buyer's
journey from
beginning to end...

12. For every stage
of the journey
Top of funnel
Middle of funnel
Bottom of funnel

13. Just don't make it
complicated!

14. Put your
strategies
in charge02

15. 1. CONTENT
MARKETING STRATEGY
2. CONTENT
PROMOTION STRATEGY
3. ENGAGEMENT
STRATEGY
4. CONVERSION
STRATEGY
Build this strategy around your
customers and their needs.
Choose areas where your
brand can dominate easily
Fan their hunger and thirst for
your product with creative
quality content,
Prompt visitors to take the
action you want them to take.
Let them dictate your content

16. Every strategy's role is
key to your success

17. Stick to your
editorial
calendar03
Your success depends on it!

18. Produce high
quality and
engaging content

19. Create divisible content

20. And Promote
Promote
Promote!

21. Build a
Social
Foundation04

22. Employ social
listening skills
hear what your audience is saying and
develop content which speaks to what they are
saying. As your stakeholders, their voice is
important

23. Build your
connections
on social
platforms

24. The trick is in finding them
where they hang out

25. Be sure to
share valuable
content often
to engage industry influencers and
your prospects

26. effective
sweet spot
practical
strike the balance between effective
and practical

27. Build your
reputation
05

28. Dominate whatever
you pursue
Write with purpose
Speak at
Conferences
Stay human

29. NO MATTER HOW
SUCCESSFUL YOU ALREADY
ARE, YOU CAN ALWAYS
IMPROVE YOURSELF A LITTLE
FURTHER
NEIL PATEL

30. W A N T A F R E E D O W N L O A D
O F T H I S P R E S E N T A T I O N ?
GRAB
YOUR FREE PDF HERE