101 things you can implement right now to market your business!

1. Presentation Createdby KreativeEyeDesign
101 Things To Do RIGHT NOW To MARKET Your BUSINESS
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2. No matter the business, there is one common goal:
to sell a product or service
offering something your target audience
can’t refuse or find elsewhere.
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3. First things first
create a marketing plan
That will set you apart from your competition.
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4. Your marketing plan should
clearly outline how you plan on reaching your ideal customers
by strategically and effectively implementing
your marketing strategy
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5. There are thousands of ways
you can promote and market your business.
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6. Implementing the right mix of activities is key, you must first:
identify and focus on the most effective tactics
Then strategically and effectively execute them.
CONSISTENCY IS SIGNIFICANT IN YOUR SUCCESS
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7. 101 Things to do RIGHT NOW to
TKAM R E Your BUSINESS

8. Your Marketing Plan
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9. 6 ways to get started
Update or create a
marketing plan.
Revisit or start your market
research.
Conduct a focus group.
Write a unique selling
proposition (USP).
Refine your target audience
and niche.
Expand your product and
service offerings.
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10. Your Marketing Collateral
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11. 6 ways to update your marketing collateral
Update your business cards.
Make your business cards
unique – make them
memorable.
Create or update your
brochure or press kit.
Create a digital version of your
brochure or press kit for your
website.
Redesign your website.
Get creative with promotional
products and give them
away at the next networking
event you attend.
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12. Get Out There, Start Networking
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13. 6 ways to network and connect
Write and memorize your
elevator pitch.
Register for a conference.
Introduce yourself to local
business owners.
Create and plan a local
workshop.
Join your local chamber of
commerce.
Rent a booth at a trade show.
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14. Direct Mail Marketing
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15. 5 ways to create and send mailers
Launch a multi-piece direct
mail campaign.
Create multiple approaches,
and split test your mailings
to measure impact.
Include a clear and enticing
call to action on every
direct mail piece.
Use tear cards, inserts, props
and attention-getting
envelopes to make an
impact with your mailings.
Send past customers free
samples and other
incentives to regain their
business.
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16. Advertising 101
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17. 10 advertising ideas
Create a radio campaign.
Advertise in the Yellow Pages.
Use Stickers or magnets to
advertise on your car.
Take out an ad in your local
newspaper.
Advertise on Facebook.
Advertise on a local cable TV
station.
Advertise on LinkedIn.
Buy ad space on a relevant website.
Use a sidewalk sign to promote your
products, services and/or specials.
Advertise on a local billboard.
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18. Get Social
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19. 11 ways to get active on social media
Get started with social media for business.
Create a Facebook Page.
Create a vanity URL or username for your Facebook page.
Create a Twitter account.
Reply or retweet someone else on Twitter
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20. 11 ways to get active on social media
List your business on Google Places.
Start a business blog.
Create content and stay consistent in
blogging.
Start social bookmarking your online
content.
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Create a Groupon.44

21. Internet Marketing
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22. 12 ways to market and promote your business on the internet
Start a Google Adwords pay-per-
click campaign.
Start a Microsoft adcenter pay-per
click campaign.
Comment on a blog post.
Start a Vlog.
Upload a video to YouTube.
Check your online
directory listings and
get listed in desirable
directories.
Set up Google Analytics
on your website/blog.
Track your online
reputation.
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23. 12 ways to market and promote your business on the internet
Review and measure your Google Analytics statistics.
Register a new domain name for a marketing campaign or a new
product or service.
Learn more about local search marketing.
Sign up for a Help a Reporter Out (HARO) email list.
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24. Start Sending Emails
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25. 7 marketing strategies using your email
Create an email opt-in on your website/blog.
Offer a free download or free gift for new subscribers.
Send regular emails to subscribers.
Start a free monthly email newsletter.
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26. 7 marketing strategies using your email
Use A/B testing to measure the effective of your
email campaigns.
Perfect your email signature.
Add audio, video and social sharing functionality to
your emails.
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27. The Extra’s
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28. 7 create ways market and promote
Start a contest.
Create a coupon.
Create a “frequent buyer”
rewards program.
Start a client appreciation
program.
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month program.
Give away a free sample.
Start an affiliate/referral
program.
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29. Build and Foster Relationships
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30. 13 ways to build relationships
Send out a customer satisfaction survey.
Ask for referrals.
Make a referral.
Help promote or volunteer your time for a charity event.
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31. 13 ways to build relationships
Sponsor a local sports team.
Cross-promote your products and services with other local
businesses.
Join a professional organization.
Plan your next holiday promotion.
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32. 13 ways to build relationships
Plan holiday gifts for your best customers.
Send birthday cards to your clients.
Approach a colleague about a collaboration.
Donate branded prizes for local fundraisers.
Become a mentor.
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33. Marketing Your Content
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34. 6 ways to market your content
Plan a free teleconference or
webinar.
Record a podcast.
Write a press release.
Submit your press release to
various distribution channels.
Rewrite your sales copy with a
storytelling spin.
Start writing a book.
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35. Need Help with Your Marketing?
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36. 6 ways to market your content
Hire a marketing consultant.
Hire a public relations
professional.
Hire a professional copywriter.
Hire a search engine
marketing firm.
Hire an intern to help with
daily marketing tasks.
Hire a sales coach or
salesperson.
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37. Creative Marketing Ideas..
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38. 6 creative marketing ideas
Get a branded tattoo.
Create a business
mascot to help
promote your brand.
Take a controversial
stance on a hot
industry topic.
Pay for wearable advertising.
Get a full body branded paint job
done on your company vehicle.
Sign up for online business training
to revamp, expand and fine tune
all your marketable skills.
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39. Your Branding & Marketing Specialists
Kreative Eye Design
Fresh Ideas. Endless Possibilities.
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