SlideShare a Scribd company logo
Customer Relationship Marketing
      Campaign Blueprints Using
        iMarketing Automation
Lead Generation
The following Customer Relationship
                                           Drip Campaigns
Marketing blueprints are designed to       Nurture Promotions
illustrate typical communication           Lead Capture Forms
                                           Win/Loss Surveys
interactions with prospective and
                                           Welcome Campaigns
current customers. From lead               Electronic Newsletters
generation to event marketing, these       Customer Satisfaction Surveys
                                           Event Marketing
blueprints provide a visual step-by-step
                                           Inactive Customer Surveys
template to help you nurture, grow and     Win-back Campaigns
retain your customers.                     Content Editable Websites
                                           Membership Recruitment
                                           Donor Development
                                           Up-sell/Cross-sell Promotions
                                           Constituent Relations




                                                                           2
Lead Generation With Variable Print

                             Marketplace

                   Direct                                           Direct
Website                                  Radio/TV
                    Mail                                           Contact


 Lead               Lead                   Lead                     Lead
Capture            Capture                Capture                  Capture
Survey             Survey                 Survey                   Survey




                     iMarketing Automation




                             Segmented
                                List
                                                    Personalized
                                                      Landing
                                                    Page w/ form


                         Print on                                            $$ Sales $$
                         Demand



                                                                                           3
Drip Campaign

                          Marketplace

                                              Direct
           Website
                                             Contact

            Lead                               Lead
           Capture                            Capture
            Form                              Survey




                     iMarketing Automation


Ongoing
                              1st
 Nurture                                     Microsite
                             Step
                                             w/ form     $$ Sales $$
Programs                     Email


                              2nd
                                             Microsite
                             Step
                                              w/ form
                                                         $$ Sales $$
                             Email


                              3rd
                                             Microsite
                             Step
                                              w/ form
                                                         $$ Sales $$
                             Email


                                                                       4
Website โ€œMore Informationโ€

                    Marketplace


                        Website


                       โ€œContact Usโ€
                          Form


                          Auto
                                             Microsite
                        Response
                                             w/ form                 $$ Sales $$
                          Email




                  iMarketing Automation




Ongoing                               No
                        Received?
 Nurture
Programs                                   Segmented                 $$ Sales $$
                                              List
                         Yes


                                         Direct
                                                         Microsite
                                       Mailing or                                  5
                                                         w/ form
                                       Phone Call
Newsletter

             Marketplace


                                   Direct
Website
                                  Contact



                Newsletter           Sales
                 Sign-up          Qualification                   $$ Sales $$
                  Form              Survey




          iMarketing Automation

                                                   Microsite
                                                    w/ Past
                                                  Newsletters
                Opt-In
              Newsletter
                 List                              Microsite
                                                   w/ Articles


                                                   Microsite
             Scheduled                             w/ White
             Newsletter                             Papers
                                                                  $$ Sales $$
                                                     Sales
                                                  Qualification
                                                    Survey
                                                                                6
Sales Qualification

                              Marketplace


                                                  Direct
              Website
                                                 Contact



                                   Sales
                                                  Qualified
                                Qualification
                                                   Leads
                                                                          $$ Sales $$
                                  Survey




                         iMarketing Automation



                              Segmented
                               Lead List


Unqualified                  Sales
  Leads                    Qualification                      Qualified
                                                               Leads
                                                                          $$ Sales $$

                               Contact
                             Update Form
                           (status change)
                                                                                        7
Targeted Campaigns



            iMarketing Automation




Segmented        Segmented             Segmented
  List #1          List #2               List #3




 Target            Target              Target
 Email             Email               Email
Message           Message             Message
   #1                #2                  #3




                Personalized         Sales
                  Landing           Capture        $$ Sales $$
                Page w/ Offer        Form




                                                                 8
Multimode Up-sell


iMarketing Automation




        Segmented
           List




                      Direct
Email
                       Mail
Offer
                      Offer




                                Sales
         Microsite
         w/ Survey
                               Capture                    $$ Sales $$
                                Form




                                               Contact
                     No        Telemarketing    Update
        Responded?               Campaign       Survey    $$ Sales $$
                                               (Secure)

        Yes


                                                                        9
Our Team Is Here To Help Your Team Win




TeamworksGlobal is a talented group of business strategists with a creative
flair. We specialize in customer relationship marketing strategies using
traditional and new media communications. We create award-winning
campaigns, collect and manage data, analyze results, and orchestrate
marketing initiatives to increase positive impressions, generate leads, retain
customers and improve ROI (return on investment).


We are here to contribute to your success by providing expertise to your
in-house staff, teaming with your existing agency, or functioning as an
outsourced marketing department to help grow your business.

                                 May we help you?
                                                                                 10
Judy Lane | Director of Success
815.729.1390 | 815.919.7704
judylane@teamworksglobal.com
www.teamworksglobal.com
                                  11

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Teamworks Campaign Blueprint

  • 1. Customer Relationship Marketing Campaign Blueprints Using iMarketing Automation
  • 2. Lead Generation The following Customer Relationship Drip Campaigns Marketing blueprints are designed to Nurture Promotions illustrate typical communication Lead Capture Forms Win/Loss Surveys interactions with prospective and Welcome Campaigns current customers. From lead Electronic Newsletters generation to event marketing, these Customer Satisfaction Surveys Event Marketing blueprints provide a visual step-by-step Inactive Customer Surveys template to help you nurture, grow and Win-back Campaigns retain your customers. Content Editable Websites Membership Recruitment Donor Development Up-sell/Cross-sell Promotions Constituent Relations 2
  • 3. Lead Generation With Variable Print Marketplace Direct Direct Website Radio/TV Mail Contact Lead Lead Lead Lead Capture Capture Capture Capture Survey Survey Survey Survey iMarketing Automation Segmented List Personalized Landing Page w/ form Print on $$ Sales $$ Demand 3
  • 4. Drip Campaign Marketplace Direct Website Contact Lead Lead Capture Capture Form Survey iMarketing Automation Ongoing 1st Nurture Microsite Step w/ form $$ Sales $$ Programs Email 2nd Microsite Step w/ form $$ Sales $$ Email 3rd Microsite Step w/ form $$ Sales $$ Email 4
  • 5. Website โ€œMore Informationโ€ Marketplace Website โ€œContact Usโ€ Form Auto Microsite Response w/ form $$ Sales $$ Email iMarketing Automation Ongoing No Received? Nurture Programs Segmented $$ Sales $$ List Yes Direct Microsite Mailing or 5 w/ form Phone Call
  • 6. Newsletter Marketplace Direct Website Contact Newsletter Sales Sign-up Qualification $$ Sales $$ Form Survey iMarketing Automation Microsite w/ Past Newsletters Opt-In Newsletter List Microsite w/ Articles Microsite Scheduled w/ White Newsletter Papers $$ Sales $$ Sales Qualification Survey 6
  • 7. Sales Qualification Marketplace Direct Website Contact Sales Qualified Qualification Leads $$ Sales $$ Survey iMarketing Automation Segmented Lead List Unqualified Sales Leads Qualification Qualified Leads $$ Sales $$ Contact Update Form (status change) 7
  • 8. Targeted Campaigns iMarketing Automation Segmented Segmented Segmented List #1 List #2 List #3 Target Target Target Email Email Email Message Message Message #1 #2 #3 Personalized Sales Landing Capture $$ Sales $$ Page w/ Offer Form 8
  • 9. Multimode Up-sell iMarketing Automation Segmented List Direct Email Mail Offer Offer Sales Microsite w/ Survey Capture $$ Sales $$ Form Contact No Telemarketing Update Responded? Campaign Survey $$ Sales $$ (Secure) Yes 9
  • 10. Our Team Is Here To Help Your Team Win TeamworksGlobal is a talented group of business strategists with a creative flair. We specialize in customer relationship marketing strategies using traditional and new media communications. We create award-winning campaigns, collect and manage data, analyze results, and orchestrate marketing initiatives to increase positive impressions, generate leads, retain customers and improve ROI (return on investment). We are here to contribute to your success by providing expertise to your in-house staff, teaming with your existing agency, or functioning as an outsourced marketing department to help grow your business. May we help you? 10
  • 11. Judy Lane | Director of Success 815.729.1390 | 815.919.7704 judylane@teamworksglobal.com www.teamworksglobal.com 11