The document outlines various customer relationship marketing blueprints using iMarketing automation. It provides visual step-by-step templates for lead generation, nurture campaigns, newsletters, sales qualification, targeted campaigns, and multimode upsells. The blueprints are designed to illustrate typical communication interactions with prospective and current customers from initial lead generation through event marketing and retaining customers.

1. Customer Relationship Marketing
Campaign Blueprints Using
iMarketing Automation

2. Lead Generation
The following Customer Relationship
Drip Campaigns
Marketing blueprints are designed to Nurture Promotions
illustrate typical communication Lead Capture Forms
Win/Loss Surveys
interactions with prospective and
Welcome Campaigns
current customers. From lead Electronic Newsletters
generation to event marketing, these Customer Satisfaction Surveys
Event Marketing
blueprints provide a visual step-by-step
Inactive Customer Surveys
template to help you nurture, grow and Win-back Campaigns
retain your customers. Content Editable Websites
Membership Recruitment
Donor Development
Up-sell/Cross-sell Promotions
Constituent Relations
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3. Lead Generation With Variable Print
Marketplace
Direct Direct
Website Radio/TV
Mail Contact
Lead Lead Lead Lead
Capture Capture Capture Capture
Survey Survey Survey Survey
iMarketing Automation
Segmented
List
Personalized
Landing
Page w/ form
Print on $$ Sales $$
Demand
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4. Drip Campaign
Marketplace
Direct
Website
Contact
Lead Lead
Capture Capture
Form Survey
iMarketing Automation
Ongoing
1st
Nurture Microsite
Step
w/ form $$ Sales $$
Programs Email
2nd
Microsite
Step
w/ form
$$ Sales $$
Email
3rd
Microsite
Step
w/ form
$$ Sales $$
Email
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5. Website “More Information”
Marketplace
Website
“Contact Us”
Form
Auto
Microsite
Response
w/ form $$ Sales $$
Email
iMarketing Automation
Ongoing No
Received?
Nurture
Programs Segmented $$ Sales $$
List
Yes
Direct
Microsite
Mailing or 5
w/ form
Phone Call

6. Newsletter
Marketplace
Direct
Website
Contact
Newsletter Sales
Sign-up Qualification $$ Sales $$
Form Survey
iMarketing Automation
Microsite
w/ Past
Newsletters
Opt-In
Newsletter
List Microsite
w/ Articles
Microsite
Scheduled w/ White
Newsletter Papers
$$ Sales $$
Sales
Qualification
Survey
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7. Sales Qualification
Marketplace
Direct
Website
Contact
Sales
Qualified
Qualification
Leads
$$ Sales $$
Survey
iMarketing Automation
Segmented
Lead List
Unqualified Sales
Leads Qualification Qualified
Leads
$$ Sales $$
Contact
Update Form
(status change)
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8. Targeted Campaigns
iMarketing Automation
Segmented Segmented Segmented
List #1 List #2 List #3
Target Target Target
Email Email Email
Message Message Message
#1 #2 #3
Personalized Sales
Landing Capture $$ Sales $$
Page w/ Offer Form
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9. Multimode Up-sell
iMarketing Automation
Segmented
List
Direct
Email
Mail
Offer
Offer
Sales
Microsite
w/ Survey
Capture $$ Sales $$
Form
Contact
No Telemarketing Update
Responded? Campaign Survey $$ Sales $$
(Secure)
Yes
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10. Our Team Is Here To Help Your Team Win
TeamworksGlobal is a talented group of business strategists with a creative
flair. We specialize in customer relationship marketing strategies using
traditional and new media communications. We create award-winning
campaigns, collect and manage data, analyze results, and orchestrate
marketing initiatives to increase positive impressions, generate leads, retain
customers and improve ROI (return on investment).
We are here to contribute to your success by providing expertise to your
in-house staff, teaming with your existing agency, or functioning as an
outsourced marketing department to help grow your business.
May we help you?
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11. Judy Lane | Director of Success
815.729.1390 | 815.919.7704
judylane@teamworksglobal.com
www.teamworksglobal.com
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