Marketing mix for sma---medium sized businesses: traditional, targeted/direct and social media

1. Your Marketing Program
Integrating Sales/Marketing Efforts -
- Traditional Sales/Marketing
- Targeted/Direct Sales/Marketing
- Web-based Sales/Marketing
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2. Traditional Marketing/Sales Cycle
Message
Ads, newsletters,
community
involvement,
sponsorships
Marketing Customers Prospects
Back Office Management
Sales
Support
Your Business
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3. Traditional Marketing/Sales Cycle
Message
Marketing Customers Prospects
Back Office Management
Sales
Support Responses
Results not tracked in CRM
system
Your Business
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4. Traditional Marketing/Sales Cycle
Message
Message
Marketing Customers Prospects
Direct sales, networking,
Back Office Management
Principals prospecting, cold calls
Sales
Sales Activity
Support
Your Business
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5. Traditional Marketing/Sales Cycle
Message
Message
Marketing Customers Prospects
Direct sales, networking,
Back Office Management
Principals prospecting, cold calls
Sales
Support Sales Activity
Your Business
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6. Traditional Agency Marketing/Sales Cycle
Message
Message
Marketing Customers Prospects
Direct sales, networking,
Back Office Management
Principals prospecting, cold calls
Sales
Support
Sales Activity / Responses
Your Business
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7. Mail
e-mail
Targeted, Direct Telemarketing
Marketing/Sales Cycle
Message
Mine valuable data in
your CRM system
Personalized Message
- e-mail
- mail (PURL)
Segmented lists
- Cross-sell
Marketing
- Up-sell Customers Prospects
- List import
Back Office Management
Principals
Sales Inbound Marketing
Support Responses
Opens, Clicks, Response
Your Business
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8. Mail
e-mail
Targeted, Direct Telemarketing
Marketing/Sales Cycle
Message
Combine CRM system's
marketing functions
with best of breed tools
Customers Prospects
CRM System
Reports -
Principals
Quantify
results
Responses
Track, measure, quantify
Your Business to validate results
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9. Web-based Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
social media
Web-based social networking
Marketing Customers Prospects
Back Office Management
Principals
Sales
Support
Your Business
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10. Web-based Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
social media
Web-based social networking
Marketing Customers Prospects
For connecting,
sharing,
Back Office Management
Principals communicating,
Sales
collaborating
Support
Your Business
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11. Web-based Agency Marketing/Sales Cycle
Customers and prospects are increasingly usingMessage
social media
Web-based social networking
Marketing Customers Prospects
Back Office Management
Principals
Sales
Support
Your Business
Copyright 2010 YouGottaCall.com, LLC

12. Web-based Agency Marketing/Sales Cycle
Message
Web-based social networking
Customers Prospects
Your Web site
Blog content
Your Business
Copyright 2010 YouGottaCall.com, LLC

13. Web-based Agency Marketing/Sales Cycle
Message
Web-based social networking
Customers Prospects
Your Web site
Blog content
Articles, press releases,
photos, videos, jokes, props,
shout-outs
Your Business
Copyright 2010 YouGottaCall.com, LLC

14. Web-based Marketing/Sales Cycle
Message Web-based social networking
Customers
Your Web site
Blog content
Articles, press releases, Prospects
photos, videos, jokes, props,
shout-outs
Your Business
Copyright 2010 YouGottaCall.com, LLC

15. Copyright 2010 YouGottaCall.com, LLC