This document provides resources for developing marketing, communication, data, research, policy, and other strategies. It includes general guidance documents, toolkits, templates, and examples in categories like social media, data visualization, community engagement, evaluation, and sustainability. The resources cover topics such as developing social media and traditional media strategies, engaging stakeholders, using data, conducting research and evaluations, setting priorities, and coalition building.

1. BUILD Marketing/Communication Resources
Category Specifics Type Name
How do I develop social
media strategies/
samples?
Social Media
Digital Strategy
Blogging
General Guidance Practical Playbook – Leverage the Media and Amplify Your Work
Toolkit CDC Social Media Toolkit
General Guidance Copy Blogger: Content Marketing Education
General Guidance Problogger: Blogging Education
General Guidance How to Boost Blog Traffic
General Guidance Healthcare Communication News
General Guidance Social Media Examiner
How do I present the data
in a more
comprehensible,
digestible way?
Social Math General Guidance The Storytelling Power of Numbers; Doing Social Math; Doing Social Math:
Case Study in Framing Food and Fitness; When the Facts Don't Fit the Frame
Toolkit FrameWorks Institute: Framing public Issues Toolkit
General Guidance Sightline Institute: Making Numbers Count Article
Evaluation
Reporting
General Guidance Better Evaluation - Developing Reports for Different Stakeholders
Guide CDC Evaluation Reporting Guide: A Guide to Help Ensure Use of Evaluation
Findings
How do I develop
traditional media
strategies/
Samples?
Traditional Media Sample Press Release Practical Playbook – Sample Press Release
Sample Media Advisory Practical Playbook – Media Advisory
General Guidance Healthcare Communication News
Media Advocacy Template County Health Rankings Media Advocacy Template

2. BUILD Community Engagement Resources
Category Type Name
How do I engage my
community/stakeholders?
Tool Prevention Institute: Collaboration Multiplier
General Guidance County Health Rankings & Roadmaps: Effective Communication
Approach The Full Frame Approach – principles and practices effective for working with highly
marginalized people.
Tool THRIVE (Prevention Institute) - tool for engaging community members and practitioners
in assessing the status of community determinants, prioritizing them, and taking action
to change them to improve health, safety, and health equity.
Checklist PolicyLink Checklist for Community Engagement
BUILD Priority Setting/Upstream Thinking
Resources
Category Specifics Type Name
How do I expand my intervention beyond the
individual or community levels?
General Guidance Prevention Institute: Spectrum of Prevention
How can community members and practitioners
assess, prioritize, and take action to address
community determinants?
Tool THRIVE: Community Tool for Health & Resilience in Vulnerabe Environments

3. BUILD Research/Evaluation Resources
Category Type Name
How do I evaluate my intervention? Toolkit Community Tool Box: Evaluating the Initiative
General Guidance Better Evaluation: Information about options, methods, and evaluation approaches.
General Guidance Kellogg Foundation Evaluation Handbook
Toolkit Building Evidence Toolkit: Strengthening Capacity
General Guidance Community Health Rankings & Roadmaps Guide to Evaluation
Key Interview Guide UCLA Center for Health Policy: Key Informant Interview Guide
How do I develop a logic model? General Guidance Kellogg Foundation Logic Model Development Guide
Template Practical Playbook Logic Model Template
Examples Metrics for Healthy Communities: Sample Logic Models (Affordable Housing, Childcare, Community Health
Center, Fresh Produce Access, Physical Activity)
How do I evaluate collective impact? Guide FSG Guide to Evaluating Collective Impact
Example State of Vermont Farm-to-Plate Food System Plan – Example of the collective impact model
How do measure the strength/quality
of my intervention?
Network Analysis Tool PARTNERTool: Social Networking Analysis Tool to Collect, Analyze, & Interpret Data to Improve Collaboration
within Community Networks.
Tool Wilder Research-based collaboration measurement survey
Self-Evaluation Tool Journal of Extension: Assessing your Collaboration Evaluation Tool
General Guidance UW Evaluating Collaboratives – Suggestions for measures and processes
Tool Partnership Analysis Tool for Partners in Health Promotion
General Guidance Community Health Rankings & Roadmaps: Measuring Progress
Framework and Tools RE-AIM framework - designed to enhance quality, speed, and impact of efforts to translate research into practice
What is Developmental Evaluation? Toolkit Spark Policy Developmental Evaluation Toolkit
General Guidance Better Evaluation – Resource on Developmental Evaluation
General Guidance CDC Developing an Effective Evaluation Report
General guidance FSG: The Case for Developmental Evaluation
How do I present my evaluation
results in a digestible way?
General Guidance Better Evaluation - Developing Reports for Different Stakeholders
Guide CDC Evaluation Reporting Guide: A Guide to Help Ensure Use of Evaluation Findings

4. BUILD Data Resources
Category Type Name
How do we work with data? General Guidance Practical Playbook: Define the Role of Data
General Guidance Practical Playbook: Getting Started with Electronic Health Records
General Guidance Practical Playbook: Working with Data: The Basics
Toolkit Stratis Health: HEALTH INFORMATION TECHNOLOGY TOOLKIT FOR CRITICAL ACCESS AND SMALL HOSPITALS
Template Data Use Agreement Template
Template Business Associate Addendum Template
Are there tools for collecting
data?
Geomapping ArcGIS License for non-profits
GIS Data Collection Collector for ArcGIS - collect and update data from the field. [$2500/year for 5 users; $10k/year for 50 users]
GIS Practical Playbook – GIS General Guidance
How do I work with specific data
sets?
CHR&R Data Guidance How to use the Community Health Rankings & Reports Data
CHNA Data Guidance How to use Community Health Needs Assessment Data – Toolkit
Are their tools for economic
modeling?
Tool Regional Input-Output Modeling System (RIMS-II) - show how local demand shocks affect total gross output,
value added, earnings, and employment in the region
Tool Regional Economic Models, Inc. (REMI) - includes a module specific to economic development at the
municipality level.
Tool IMPLAN (IMpact Analysis for Planning) – Measure economic impact of non-economic investments.
Framework Framework to Extend Community Development Measurement to Health and Well-Being - high-level
framework of measurement steps and sample data sources for measuring economic impact.
Calculator Social Impact Calculator
General Guidance MeasureUp - examples, tools, and resources to help you make your case, without having to become an
economist.

5. BUILD Policy Resources
Category Specifics Type Name
What are examples of policies that have worked
in other cities or health systems?
Database CHR&R: What Works for Health
How do I develop advocacy strategies that
engage residents?
Tool CHR&R: Policy Advocacy Choice Tool
BUILD Sustainability Resources
Category Specifics Type Name
How do I sustain my partnership after the
funding ends?
General Guidance County Health Rankings & Roadmaps: Sustain the Work
General Guidance Practical Playbook: Develop a Sustainability Plan

6. BUILD Coalition Building/Effective Collaboration Resources
Category Specifics Type Name
How do you work together to build an
effective collaboration?
General Guidance County Health Rankings & Roadmaps: How to Work Together
Tool Prevention Institute: Collaboration Multiplier
Tool Prevention Institute: Developing Effective Coalitions: An Eight Step Guide
Tool Prevention Institute: Collaboration Assessment Tool
Tool Prevention Institute: Community Prevention Readiness Self-Assessment
General Guidance
St. Luke’s Health Initiative Connecting the Healthy Community Dots – Connecting
community development leaders with non-profit hospitals leaders.
Are there examples of collaboration plans?
Sample Guide
Metropolitan Area Planning Council Regional Plan – Includes modules for articulating the
connections between the four core community development domains and health,
including potential metrics.
BUILD Project Planning/Management Resources
Category Specifics Type Name
What are some tools for project
management/project planning?
General Guidance County Health Rankings & Roadmaps
Tool
CHR&R: SMART Goals using Tree Diagram: this tool assists with creating measurable goals
with specific targets
Toolkit
CHR&R: Poised for Progress: this tool can identify your strengths in building a healthy
community and indicate where more focused effort is needed
Toolkit Advisory Board: Creating a Blueprint for Better Community Health
Action Plan Template CHR&R: Action Plan Worksheet – template to help you create an action plan
MOU Template CHR&R: Creating a Memorandum of Understanding

7. Category Specifics Type Name
ASTHMA
estimating healthcare and related costs of
pediatric Asthma
Cost Data CDC pediatric asthma aggregated costs and per ER visit
Healthcare Data CDC findings on lost days of school due to asthma
Cost Data CDC fact sheet on cost of asthma in the US
Cost Data Health Care Cost Institute report on 2010-2013 health care costs for children
Healthcare Data Overview of Healthcare Related Stats for US Children 2014
ROI Calculator AHRQ Asthma ROI calculator
Success Story MA Improves Quality of Life for Children with Asthma
Evaluation Guidance AAP Community Asthma Initiative: Evaluation of a Quality Improvement
Program for Comprehensive Asthma
Cost Analysis Cost Analysis for Community-Based Case Management Intervention Program
for Pediatric Asthma
Success Story Phone Call-Back Program Reduces Asthma Related ER Visits
Healthcare Data Trends in Hospital Stays for Asthma, 2000-2010
Cost Data Pediatric Asthma - Asthma Costs Nationally, Locally, and Personally
General Info Global Burden of Asthma 2014
COMMUNITY BENEFIT General Info Arizona Health Futures: A Healthy Community Leader's Guide to
Understanding the Nonprofit Hospital Community Benefit Requirements
General Info Colorado Health Foundation: "Are Colorado Hospitals Building ACA's
'Community Benefit' Floors?”
General Guidance Compilation of resources from Community Catalyst on "ensuring hospitals
meet community needs" for communities
FOOD SYSTEMS Sample Plan State of Vermont Farm-to-Plate Food System Plan – Example of the collective
impact model
VIOLENCE PREVENTION General Guidance National Health Service: A Public Health Approach to Violence Prevention
BUILD Topic/Issue Specific Resources

8. Other Tools
ACTION CENTER – Each step on the Action Cycle is a critical piece of making
communities healthier. There is a guide for each step that describes key activities
within each step and provides suggested tools, resources, and additional reading.
You can start at Assess or enter the cycle at any step. Work Together and
Communicate sit outside because they are needed throughout the Cycle. At the
core of the Action Cycle are people from all walks of life because we know we can
make our communities healthier if we all get involved.
What Works for Health provides communities
with information to help select and implement
evidence-informed policies, programs, and
system changes that will improve the variety of
factors we know affect health.
This Adaptive Planning toolkit is designed to walk through an adaptive planning process,
from defining the results to how to explore the environmental context and assumptions
to how to then engage in strategy and action planning. It includes examples, tools, tips
and, practical and accessible resources, building on Spark’s 10 years of experience in the
field as well as that of our partners.
The Practical Playbook is a stepping stone in the next transformation of health, in
which primary care and public health groups collaborate to achieve population
health improvement and reduced health care costs. It supports increased
collaborations between primary care and public health groups by guiding users
through the stages of building a partnership. Throughout each stage, the Practical
Playbook provides helpful resources such as success stories from across the
country, lessons-learned from existing partnerships, and further guidance from
industry experts.