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Why does a GP tweet?
Dr. Stuart Berry, a GP in East Lancashire, discusses his use of social media to engage with patients and promote health awareness. He emphasizes the importance of connecting with various 'tribes' in his professional network, utilizing platforms like Twitter and Facebook for education and outreach. Berry also shares tips for effective social media use in healthcare, highlighting the significance of communication and community involvement.
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Why does a GP tweet?
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- 2. “Talk about whyyou use social media, and what you think your patients get out of it” Caroline Kenyon Director of Communications and Engagement Innovation Agency Academic Health Science Network for the North West Coast
- 3. Why Does aGP tweet ? • Some background about me • Some stats around the sites I work with • Reasons for tweeting • Tribes • Gamification • Behaviour change • The Future !
- 4. #HelloMyNameIs Dr Stuart Berry •I’m a GP in Nelson , Pendle, East Lancs • 11300 patients • Locality lead for Pendle (90000 Patients ) which is part of East Lancs CCG , (371000 People) • Respiratory lead for ELCCG
- 5. My Social MediaExperience • Started tweeting in June 2011 • Became interested in some of the things that I had seen on the internet about exercise + behaviour change • introduced to Wordpress and the idea of creating a website by David Rogers CCG Comms team. • Created a blog , practice website, a couple of locality specific patient info websites. • Practice Facebook account & twitter account .
- 7. 10 Retweets and5 likes ➤ 2,016 impressions
- 9. That looks impressive- but its worth noting that even my more successful tweets only have an engagement rate of 1%
- 13. Opportunity & Potential Thereare 60000 people using Facebook who come within 5 km of our practice each week.
- 14. Why do Iuse Social Media ? • Entertainment • News • Stay in contact with my colleagues • Horizon scanning • Take part in discussions • To raise awareness of things that are important to me.
- 15. I use SocialMedia to Raise awareness of things that are important to me. • Promote selfcare & self- management • Moving More • COPD & Asthma • Health Topics • Health Literacy - infographics • Raise the profile of other people - help them to get their message out - increase their reach
- 16. Social Media helpsme to feel like I’m part of some bigger picture. It is a way of communicating with other members of the Health Tribe Visualisation of People in my Twitter network tweeting #ELCCG
- 17. How do Iuse Social Media ? • Hashtags • Lists on Twitter • Tweet Jukebox => Social Media Jukebox • Purposefully look to see what is being put on the Twitter and Facebook sites of my council , local hospital and our CCG • Educate , inform and entertain (Lord Reith BBC 1922)
- 18. Sharing is caring;@) Please Retweet, Like, Share and Repost. Photo by Bob Cotter via Flickr
- 20. Tribes I’m partof ; • NHS • People interested in tech • selfcare • #nhssm • GP • Respiratory • Mental Health Some Fellow members of the Breathe Easy Tribe at Turf Moor, Burnley
- 21. Understanding your Tribes •What Tribes are you part of ? • How do you stay up to date with other members of your tribe ? • How do you contribute to the conversations ? • What do you get out of being in the tribe ? • What do you get back ? • How could you attract more people ? Football at Fenway - Red Bleachers by Eric Kilby
- 22. Successful tribes aregood at communicating. • Between the Leaders and the Followers • Between Followers and Leaders • Followers to Follower • Tribes-person with non-tribes person. • Those outside with those in the Know.
- 23. Some Suggestions… • Wouldn'tit be great if every organisation , club or department in your district had a website , Facebook and Twitter account. • Help out your organisations by posting their posters or fliers to social media ? • Use a hashtag that makes sense for your area, and use it in your posts. • Line up your ducks - plan your campaigns
- 24. Stuarts Top Tips •Create a list of accounts to recommend & follow • Share, Like, & Retweet others posts • Give, Give , Give before asking ( reciprocity ) • Nothing is fixed - feel free to experiment & see what works • Just Do It
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- 26. Do patients askyou for advice ? • Yes - sometimes - but this is pretty rare. • Possible to take the conversation out of the public domain ASAP • Referring people back to the channels that are already there e.g. email, Patient Access ( secure online portal to GP Practice ) , Telephone Reception.