How do you use LinkedIn to market yourself towards a social justice career? How do you use Twitter to share your response to a world event? What apps do you use to communicate a cause? Everyday we use technology and social media to promote ourselves, share our passions, and to be activists. In 2019, online campaigns and movements are able to change laws and make a difference in the world, but when does the online activism cause problems? As the world is advancing the use of technology and social media, we can learn how to be better social justice advocates and deter the negative impacts of online activism.

1. Social Justice and
TechnologySocial Justice at the Centre, Bonner Congress 2019 Strategy
Session Block 2

2. Hello!
Sophia Lombardo
Coordinator of Community Service and the
Bonner Program at Centre College.
Sophia.Lombardo@centre.edu
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3. Outline
Social Justice & Technology
Slacktivism or Micro-Activism
Social Media Activism
Twitter is for the change makers
Marketing Yourself as an Advocate
Using LinkedIn to carry your social justice to the “real world”
Apps, Websites, and the Fun Stuff
Using your online activism for good
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4. 1.
Social Justice & Technology
Slacktivism or micro-activism?
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5. Does online activism actually work?
✖ 2016 UK study on ten most shared online
petitions, all unsuccessful
✖ #MeToo warning and influencing
✖ "What impact does social media have on my
involvement in social justice personally?”
https://www.newstatesman.com/science-tech/2017/01/do-online-petitions-actually-work-
numbers-reveal-truth
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6. https://en.wikipedia.org/wiki/Slacktivism
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7. “If your activism costs you nothing more
than the click of a button, it’s just
slacktivism”
- https://www.lightworkers.com/social-media-better-social-justice/
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8. Micro-activist
Activism on a small scale that leads to
getting further involved and educated.
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9. 2.
Social Media Activism
Using Twitter for social good
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10. “By bringing these issues to light in any subject
matter, students can become not only aware but
empowered to continue to talk about these events.”
https://medium.com/synapse/use-twitter-for-social-justice-in-the-classroom-84bc58f79d46
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“This attention economy matters for social movements
because they need attention in order to sustain
themselves and grow. Along with attention, even more
valuable to any social movement are ways to
represent the movement to the public…
Now, social media – and Twitter in particular – allow
social movements not only to draw attention but also
to engage with multiple audiences. Movement activists
can by-pass traditional media outlets and broadcast
their own voice in the larger attention economy.”
https://scholars.org/contribution/activism-how-twitter-boosts-
civic-activism-140-characters-or-less

12. Why Twitter Works
✖ Entry cost low
✖ Quick 280 character statements
✖ Easy format for sharing links
✖ Following without reciprocity
✖ “Likes” show up on the timeline now
✖ Viral outreach
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13. 13
What are some hashtags related to
themes of identity, diversity,
justice and/or action you know of?

14. 14

15. In your group
Create your tweet
explaining what the
hashtag means.
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16. 3.
Marketing Yourself as an
Advocate
LinkedIn for Social Justice
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17. 17

18. LinkedIn tips for Social Change
✖ Header – one sentence description of your passions
✖ About – write out your activist experiences and how
they relate to skills
✖ Interests – add organizations you support
✖ Accomplishments – include special projects or
initiatives you are working on
✖ Skills – no limit, “activism” “protest”
✖ Causes – everything you care about
✖ Activity – show what you like and who you are following
✖ Image – profile picture and header picture can help!
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19. 19

20. Your turn
Outline your Activist
LinkedIn.
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21. 4.
Apps, Websites, and the Fun Stuff
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22. Let’s Free America
https://letsfreeamerica.com/
John Legends work to amplify
the voices of individuals
impacted by the criminal
justice system.
Samaritan
https://www.samaritan.city/
Connects you to people near
you and need and you can
anonymously donate or buy
products for them.
Some websites to check out
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Action Network
https://actionnetwork.org/
Resources to share your
campaign.
Shorty Social Good Awards
https://shortyawards.com/so
cialgood#
Award winning nonprofits
and campaigns.
Crowd Voice
https://crowdvoice.org/
Tracks international
protests.
Round Up
https://roundupapp.com/
Easy way to donate to
causes and non profits you
support.

23. Good Guide
Scans products and tells
you how it benefits or
harms the environment or
community, good way to
shops for ethically sourced
products.
Countable
Lists issues and contact
information for your
representatives. You can
“vote” for your side of an
issue and get information
about each issue.
Some apps to download
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AFGE Activist App
Take action, track bills,
contact your
representative, learn about
lobbying efforts near you,
and read news.
Buycott
Select causes you are
passionate about and the
app will tell you about
products you purchase that
help those causes.
Ushahidi
On the ground
communication during
protests or campaigns,
partnered with the Obama
Foundation.
Magnify Progress
Search topics and causes
and take actions to support
them.

24. Battle Tactics for your
Sexist Workplace
Experts talk about how they
change their workplace to
be more inclusive and
appropriate.
Pod Save the People
Interviews with politicians,
community organizers, and
advocates about thee news
and social justice. Deray
Mckesson!
Some podcasts to listen to
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Civics 101: A Podcast
Information about thee
government, movements in
history, and changing laws.
Native American Calling
Discussion with activist
about the Native
perspective.
Combat Jack
Hip Hop and social justice
conversations..
Back Talk
Bitch Media podcast on
culture, sexual assault, and
the feminist perspective.

25. How do you plan to be more
intentional with your online
activism?
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26. What are your favorite ways to
learn about social justice?
Let me know!
Sophia.Lombardo@centre.edu
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