Build Brand Awareness For Business: social media is the most important factor in client / customer relationship building and brand management. One in six people who use the internet are on Pinterest.

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2.  Facebook and Twitter are the most popular
social networks with search engine
marketers.
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 FACEBOOK
◦ Individuals spend 6.35 hours on Facebook each month
◦ Facebook sees 32,00,000,000 likes and comment every
single day
◦ There are 1 billion active users every month
◦ 50% of users check Facebook daily
◦ 2% of users primarily used Facebook for business
purposes
◦ 37% of users primarily use Facebook for business
purposes and personal purposes
◦ 42% of users primarily use Facebook for personal
purposes

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 INSTAGRAM:
◦ Instagram has over 200 million active users
◦ The app has had over 16 billion photos shared
◦ Sees 1 billion likes every day
◦ 10% of man use Instagram
◦ 16% of woman use Instagram
◦ 28% of users are between the age of 18-29
◦ 14% of users are between the age of 30-49

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 PINTEREST :
One in six people who use the internet are on Pinterest. It
is second (only to Facebook) in driving users from their
site directly to corporate websites.
◦ This 15% of internet users
◦ 18% of Pinterest users have an annual income of
$75,000 or more
◦ 2% of users mostly use Pinterest for business purposes
◦ 16% of users mostly use Pinterest for business and
personal purposes
◦ 14% of users mostly use Pinterest for personal purposes

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 TWITTER:
◦ 645,750,000 are registered users
◦ 2,1billion Twitter search engine queries every day
◦ 6% of users mainly use Twitter for business
purposes
◦ 36% of users mainly use Twitter for business and
personal purposes
◦ 20% of users mainly use Twitter for personal
purposes

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 BLOGGING:
◦ There are 140 million blog readers in the U.S alone
◦ 31.1% of consumers say that blogs influrnce their
purchase decisions
◦ 57% Of marketers have acquired customers via
their blogds
 For More Knowledge: Social Media Marketing
Tips

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 APPLIED BENEFITS OF SOCIAL MEDIA:
◦ Showcase your brand
◦ Business-client relationship building
◦ Increased exposure
◦ Strong online presence enhance company’s
trustworthiness
◦ Brand credibility
◦ Increase sales
◦ Allows businesses to quickly access consumer feedback
◦ Boost traffic and search engine ranking
◦ Cut market costs

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 SOCIAL MEDIA’S IMPACT ON CONSUMER
BEHAVIOR:
◦ 33% of consumers use social media to find new
products, brands, and services.
◦ 86% of marketers say that social media plays an
important role in their business.
◦ 75% of marketers using social media saw large
traffic increases over a three- year period.
◦ 89% of businesses that utilize a social
media platform in their marketing plan see an
increase in their exposure.

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 WHY SOCIAL MEDIA?
◦ 52% of enterprise brands say that social media is
the most important factor in client / customer
relationship building and brand management.
◦ 82% of buyers say they have more trust in a
company when its company and CEO are active on
social media platforms.

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 77% of marketers say content marketing
increased site’s traffic.
 71% of marketers say content marketing
improved site’s ranking in organic search.

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 E-MAIL NEWSLETTERS:Cost effective
◦ Time management
◦ 90% of executives say they check their inboxes
regularly
 FREE CONTENT:
◦ Gets brand name out there
◦ Helps grow e-mail subscriber list

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 IMAGE BASED CONTENT:
◦ Website with content that contains compelling images
rather than content with no images, sees 94% more total
page views
◦ The use of images provides a 37% increase in Facebook
use
◦ The use of images provides a 14% increase in the
number of news release page views.
 VIDEO:
◦ Potential to reach large audience
◦ Potential for branding
◦ 53% of consumers say that watching videos gives them
more confidence when making purchase decision.

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 SEO leads have an average 14.6% sales close
rate
 Searches drive the most traffic to content-
oriented sites
 Searches produce four times more traffic
than social media
 Keyword search only does so much
 16% Of daily Google searches have never
been seen.

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 Be consistent use the same logo/photo for
everything
 Provide value
 Engage with clients using a variety of
platforms

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