What is Social Media?


What is Social Media?



How Social Media is used for branding?



How and Why Social Media used for Business?


Social media



Branding



Companies


Purpose & use of
social media
◦ Brand awareness



How it is used in
marketplace



Main elements of
social media


The use of viral
channels



Social networks



Growth of companies
◦ Widespread use of
social media




Corporate
companies
The business era &
social media
◦ Global Brands


The term of social
business
◦ Corporate Identity &
branding



New Business era &
improving existing
business
◦ İnform...




Brand Image
Interactive
Campaigns
◦ Starbucks & Old Spice


The number of users
◦ Starbucks Card Mobile:3 million visitors 60.000 ideas
◦ Facebook :500 million active users users
...
◦ Old Spice Public Campaigns & Response Campaigns
“Men Your Men Can Smell Like”

 Twitter users: % 27
 Facebook Users: %...


New diciplines comes
forward
◦ Social Networkin,online
advertising & e-commerce



Youtube Response
Campaign



Targe...


Corporate companies
Facebook Page
◦ Apple,Coca Cola,Adidas





Public Campaings
Reputation and
Prestige


Corporate Message &
Word of Mouth
◦ Business
Communication

◦ Linked-In


Business Goals
◦ Customer Engagement
Collobo...


U.K
◦ Twitter



U.S
◦ Twitter
Thank You For Your Attention
Social Media and Branding
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Social Media and Branding

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This is a presentation of graduation thesis:
"Social Media & Branding" which has a focus on marketing & campaign and promotions of Corporate companies in the existing market-place.

There are also political topics such as "Libyan Case",therefore I have a re-vision on this side as well.

Published in: Business, Technology
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Social Media and Branding

  1. 1. What is Social Media?
  2. 2.  What is Social Media?  How Social Media is used for branding?  How and Why Social Media used for Business?
  3. 3.  Social media  Branding  Companies
  4. 4.  Purpose & use of social media ◦ Brand awareness  How it is used in marketplace  Main elements of social media
  5. 5.  The use of viral channels  Social networks  Growth of companies ◦ Widespread use of social media
  6. 6.   Corporate companies The business era & social media ◦ Global Brands
  7. 7.  The term of social business ◦ Corporate Identity & branding  New Business era & improving existing business ◦ İnformation flow & socialization
  8. 8.   Brand Image Interactive Campaigns ◦ Starbucks & Old Spice
  9. 9.  The number of users ◦ Starbucks Card Mobile:3 million visitors 60.000 ideas ◦ Facebook :500 million active users users ◦ Twitter:190 million users,65 million tweets  Social Media & Enhancement of Communication Campaigns  Feedback & Real Time Interaction
  10. 10. ◦ Old Spice Public Campaigns & Response Campaigns “Men Your Men Can Smell Like”  Twitter users: % 27  Facebook Users: % 89
  11. 11.  New diciplines comes forward ◦ Social Networkin,online advertising & e-commerce  Youtube Response Campaign  Targeted Facebook applications of ◦ Starbucks App,RedBull App,Coca Cola Zero, Adidas World Cup Promotion
  12. 12.  Corporate companies Facebook Page ◦ Apple,Coca Cola,Adidas   Public Campaings Reputation and Prestige
  13. 13.  Corporate Message & Word of Mouth ◦ Business Communication ◦ Linked-In  Business Goals ◦ Customer Engagement Colloboration
  14. 14.  U.K ◦ Twitter  U.S ◦ Twitter
  15. 15. Thank You For Your Attention

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