The document discusses various terms related to media production contracts and briefs, including contractual, negotiated, formal, informal, commission, tender, co-operative brief, and competition. For each term, it provides a definition and example of how that term would apply to projects between a student and Cheadle and Marple Sixth Form College. Screenshots and illustrations are included as examples.
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Task 2 client brief report
1. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Contractual:
Is a term that is used to describe the way employers or employees have agreed with signing
a written contract for both parties. It has to be a formal meeting face to face where both
have to officially decide whether or not to sign a written contract. If both agree then there
are laws put into place in which they both have to adhere to in order to make the contract
official where this includes things within the Terms and Conditions such as, Costs etc. In
addition to this, the contract may be drawn up by solicitors who represent certain
companies in relation to clients who are working within a media organisation. In relation to
the CAMSFC (Cheadle and Marple Sixth Form College) I would have to make an official
agreement between the client of a media company and the creator of the media product
which is myself.
2. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
3. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
These screen prints show a sample of a written contract that has been agreed between both
partiesin relation to the XYZ Performing Arts Company where the Secretary and Consultant are
puttingtogetherawrittenagreementthatclarifieshow theyare goingtoconsultwiththe written
contract agreement.
4. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
This illustration above shows an example of how you would carry out the Advertising Contract
Agreement in terms of online businesses etc.
5. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Negotiated:
Is where an employer and employee try to reach an agreement or settlement by having
discussions with others members of an organisation. For instance, the government
willingness to negotiate with other members of parliament. It can also involve the
obtainment of a contract in which has been discussed with the sellers so that they can be
authorised in return for the value of goods received. In relation to the CAMSFC (Cheadle
and Marple Sixth Form College) I would also have to negotiate the agreement of a contract
for job vacancies with tutors and the careers team in order to apply for certain areas within
employment.
Thissnipshot showshowthe Group Alliance negotiatesbusinessinrelationto their work or a
certain media product etc. It can also involve the use of annotations which can be obtained
viaa PCas a quickerand easier route towards documenting everything that has been talked
about within the negotiation.
6. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Formal:
The terminology behind `Formal` is where you officially and lawfully carry out business
proceedings so that it makes it easier for the client to read and be able to produce the
media product more quickly and efficiently. The formal brief gets straight to the point and
doesn’t include unnecessary detail or information. In relation to the CAMSFC (Cheadle and
Marple Sixth Form College) I would have to have a face to face discussion about the main
aspects of a media product whether it is altering the original intentions or expanding on
ideas for the product.
See illustration below…..
Thisscreenshotshowshowwebsitebuilderscarryout a contract negotiationintermsof how they
are goingto gainauthorityor ownershipforawebsite.
7. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
This print screen shows how to write a brief formal letter in relation to the ZAMBIA Company.
8. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Informal:
Can be an informal agreement that has been unofficially made between two parties of a
media company whether it is face to face in person or a document such as, a letter can
involve light-hearted and relaxed tones that makes it informal. In relation to the CAMSFC
(Cheadle and Marple Sixth Form College) I would be having face to face discussions with my
tutors about work or anything related and I would be having drop in sessions in order to
catch up with any of the work as well.
Thissnap shotshowshow informal discussionsare carriedoutwithinamediaorganisationora
companyingeneral.
9. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Commission:
Is where someone is paying you for your own work ethic for creating a product for any
services you may provide where this can be known as `Remuneration”. An example of such
as project that you are paid for would be to produce a website or something related to a
media product for a business. In relation to the CAMSFC (Cheadle and Marple Sixth Form
College) the college itself would be paying students for the produce potential media
products materials as part of their own experience in learning how to deal with completing
any tasks related in order to get paid. Many parties maybe involved in the earlier stages
before going ahead with any venture and the best would be nominated and given the
commission.
This screenshot shows an example of a website that has been commissioned by charity
companies such as, BHF (British Heart Foundation) or Cancer Research UK etc.
10. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Tender:
Is where a written offer has been applied towards the contract for goods or services at a
stated cost, rate or bid. It can also describe and explain how money or services are being
offered in order to meet an obligation for a media company. In relation to the CAMSFC
(Cheadle and Marple Sixth Form College) I would have to write up a possible offer for a
media product where I am obliged to do certain things in order to try and sell the product.
This image shows a sample of a written offer that has been made by the GSSC Procurement in
order to present the goods and services towards the Customer Department Institution.
11. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Co-operative Brief:
Is a brief that is formed as an enterprise or organisation in which it is jointly authorised or
managed by those who makes use of the facilities and services. It can be also be marked by
the willingness to cooperate with other members of staff within a media organisation as
well. In relation to the CAMSFC (Cheadle and Marple Sixth Form College) I would have to
cooperate with other members within the ICT department in order to utilise the new ideas
for my digital video project.
Thissnipshot showsanexample of the cooperative briefingbetweenbothof the cooperativesof
the Brazils9th
Congress.
12. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
Competition:
The term `competition` is where creators of the media products compete in order to
produce the best results as possible for their target customers. It can also be used to
describe and explain how producers of a media product go about making better media
products in comparison to another one. In relation to the CAMSFC (Cheadle and Marple
Sixth Form College) I as the creator of a particular media product such as, animation would
have to ensure that it is more than up to standard in order to compete with other creators
of a media product.
These illustrationsshowthe kindof multimediaproductsthatare competing in order to produce
the best technology within the progressive media sector.
Thisdocumentextractshowsthe 1st
of 3 examplesof the typesof briefings with the Advertising
Agenciesforthe newconsumerpromotioncalledthe National Telephone LuckyDipcompetition.
It also includes objectives for the National Telephone Lucky Dip, targeting brands and retailers
etcetera where more details on the competition can be found on the following link:
H:MyworkCheadleCollegeYear6Creative Media(BTECNational DiplomaDouble Award) Level
3Year 2Jamie InghamUnits 4-5-62Jamie's WorkICT-Creative Media Video ProjectAss
1Resources
13. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
This document extract shows the 2nd
of 3 examples of the briefings with the Music for Real
learnerswhere Itellsthemwhatisthe prize,whattheyneedtodo,how to enterthe competition
and workingasa teametceterawhere more detail on the Music for Real learners document can
be found on the following link: H:MyworkCheadle College Year 6Creative Media (BTEC
National Diploma Double Award) Level 3Year 2Jamie InghamUnits 4-5-62Jamie's WorkICT-
Creative Media Video ProjectAss 1ResourcesDesign Briefs.zipCompetition brief examples
14. Ben Turner Unit 4-Creative Media Production Management 24/10/12
(Task 2-Client Brief Report)
This webpage extract taken from the
http://www.nikonfoundation.co.uk/CompetitionBrief.aspx website show the 3rd of 3
examplesof briefings where it explains who is allowed to enter the competition, the
brief in general and how to enter the competition within the site.