Task 5 evaluation for the creative media digital video project

Ben Turner Unit 4, 5 and 62 20/5/13
(Evaluation for the Creative Media Digital Video)
I was asked to produce a promotional digital video within a certain department within the
college where it will be formatted onto a DVD to send to potential students and uploading it
to any existing or ready-made websites. I also needed to keep a record of the
communications and correspondence between myself and the client where I negotiated the
brief in order to decide on the style, length and content of the digital video depending upon
the client requirements.
I have adhered to all of the provisional guidance that has been given by the client where I
narrowed down the timeline for the Creative Media Digital Video from approximately 5
minutes to 2 minutes. I have uploaded the digital video of the Creative Media BTEC course
to my Website Portfolio which stores all of the work that is related to what I could
potentially be working towards in the future such as, Websites and Animations etc.

I got feedback on the Creative Media Digital Video through 10 questionnaires in which users
of the Creative Media Digital Video have commented on the following:
Enjoyable aspects of the Creative Media Digital Video:
Introduction music was good – faded in low and then loud between transitions
filmed within the college
The understanding of the course
The way the video was presented was good
The music was amazing and the intro explained the video well
The audio commentary over the video
Created a professional new product and work relating to your own designs and ideas
were clear! Really liked the music and shots of the teachers helping!
Excellent graphics for advertising the course and the song fitted in well with the style
of the video. Good interview
The honesty of the information
The liveliness of the visuals and audio combined
All of it, I enjoyed it
How the soundtrack fitted in within the Creative Media Digital
Video:
The 1st
track Good, Young - College type of song. Upbeat and high-tempo
It was upbeat and kept me listening
It was good at filling in blank space
Because it was digital and represented the course well
It was an exciting track, which faded out before the narration
These illustrations show examples of the work done for the iWiiTouch website on the website
page and the animated content that was used as part of the site as well on the video page for my
Portfolio website. There is also an additional animation which is sporty fun run involves character
1 the striker attempting to score and character 2 the goalkeeper trying to keep the ball out.

I feel like a it was a happy, upbeat music track which indulged me in the video!
It’s not boring
It was upbeat and lively which fitted well for this video
The music was fast paced and lively which fitted in well with the subject matter that
was muted so that you could clearly hear the speech of the participants
Well-chosen song that fitted with the style of the video
How the transitions flowed throughout the Creative MediaDigital
Video:
Transitions were smooth - I particularly liked the way that music and audio
commentary was laid over the visuals
Did not really notice them. Which is a good sign showing that they were well
executed and helped with the viewing of the video
They cut in at the right moments to show what the speaker was talking about
Yes they all were good
I felt they flowed really well and looked professional
The Marple logo was clearly presented and for a long enough time to read it. The
same applied to the website links at the end of the video
It seems almost fluid and seamless
The video went along smoothly
They didn’t interfere with the clips
I like the way the music plays in-between the slides. Logos and Advertising the
college
What did you dislike about the Creative Media Digital Video:
It only had one person review
It didn’t really say what you do on the course
I didn’t like how the music stopped for someone to speak and the Cheadle and
Marple logo was a bit pixelised
Nothing
The audio was really loud at some points
The levels need to be checked after the opening intro – (bit loud)
Nothing that I disliked

How could I improve the Creative Media Digital Video:
Add some classroom footage – other learners and to demonstrate the classrooms
and the layout
Do more interviews with more people
Have other peoples thoughts and opinions of the course
The volume of the soundtrack could have equalled the audio commentary
I wanted to see more! But nothing really! Maybe an interview with the teacher
Nothing I think it was good
Control the level of music so it doesn’t surprise the audience
Perhaps include 1 or 2 more interviews, perhaps with staff or another student.
Maybe the Cheadle and Marple logo at the end for promoting how people get in
touch
College logo to be on screen for a slightly shorter time
Overall, the people who filled out the questionnaires did feel that it flowed well throughout
however, the volume level could be adjusted and there could be more interviews added
towards the Creative Media Digital Video.
Overall, I think that the “Creative Media Digital Video” product almost reflects professional
structured layouts and I do feel that I have covered all of the aspects of the digital video in
terms of the continuity of the scenery, condensing the timeline, and the way the visuals and
sound are put together within the “Creative Media Digital Video” product.

In comparison to, the “Cheadle and Marple New DVD” product that was taken from the
YouTube website. It also includes a combination of moving text captions and animated
features such as, The Cheadle and Marple logo animation effect consists it moving in on the
right-hand side and ended up being in the centre of the video screen and photo realistic
images of people moving around quickly in motion. All of the text is formatted into a White
colour scheme and is displayed within the clearest font and style for the audience that the
“Creative Media Digital Video” is aimed at. The “Cheadle and Marple New DVD” product
comprehensively talks about how the college is a user-friendly environment for any
potential student and how you get to manage your own work and responsibilities more
independently. It also has its own house style which is characterised within all of the text
captions within the “Cheadle and Marple New DVD”which is Dark-Blue and Light-Green
where this helps to resemble the whole theme of the “Cheadle and Marple New DVD”. On
the whole, I feel that the “Creative Media Digital Video” does reflect professional standards
where the soundtrack is integrated very well throughout the digital video and clearly
displays the visuals and audio commentary.
I distributed 10 questionnaires to people about “What makes a successful promotional
digital video?” where I put together a report detailing all of the comments made by the
people filling out the questionnaires covering the likes, dislikes, resourcesthat you would be
more likely to use within the course, what students found most enjoyable and the aspects of
a successful promotional digital video in which they said the following:
Likes:
Learning new stuff
Class size
The work we learn
Hands on course
Practical areas such as, Video editing, Stop-Motion Animation and Digital Graphics
Creating things i.e. Websites, Trailers and Animation
Using different software to create the media product
Generally like the whole course
Everything is different and have to learn different parts of the Creative Media course

Dislikes:
Some of the software applications used
Technical aspects of the software package
Too much of the mind-set on written work
Deadlines
Written work, reports and presentations
Written work drags on
Presenting in front of class
Resources that you would be more likely to use within the course:
Flash and Director software apps etc.
Computer, correct software packages
Current software applications
Generalised software built in with the PC
Access to the internet and the local intranet within the college
CS software and editing software
All camera and sound equipment
Books and Journals etc.
Relevant equipment for course assignments
What students found most enjoyable:
Fun and Learn new stuff
Learning new software apps
How things are made e.g. Movies and Animations
Made a change from written work
Chance to show off their creativity
Developing new software skills
Very hands on approach to the course
Being able to experiment different software applications
Using new equipment and working with other people
Aspects of a successful promotional digital video:
Has to be entertaining
Has to have catchy music and exciting visual footage
Has to have a good theme or story relevant to product
Has to be informative, honest, short and sharp
Has to be personally recommend or endorsed by celebrities (if possible)

I then researched into understanding the target audience in relation to my Creative Media
Digital Video project where I covered topics like Age, Gender, Location, BARB, RAJAR and
ELSPA which are the following:
Age:
Is where a media product can be aimed at a certain age range which is very much
dependent upon the area of the target market for the product. It can be used to determine
the allocation and lifestyle of the age group for a particular media product where this can be
identified by what is called geo-demographics and demographics.
These illustrations show the way in which the target audience for a media product can be
allocated and how they can identify the age range for a product within the media industry.

The target age group for my media product which is digital video for promoting the Creative
Media BTEC course is aimed at 16 to 21 years old who are eager to expand on their
knowledge on computing. I have chosen this age group because it would not be best suited
for anyone below this age range because of the challenges that the course has to offer.
Cheadle and Marple is a Sixth Form College and so exists to cater for the education of post
16 learners.
Gender:
Many media products are targeted specifically at Male or Female audiences and some
products focus more on one gender than the other. For example, the chart below shows the
mix of gender targeting for a particular media product.
Another example could be television programmes which are “Real Housewives of New York
City” and “Loose Women” where these are targeted specifically at women. In contrast
action film or drama such as, James Bond films are targeted mostly at Men.
For my media product it would be aimed equally at Male or Female who are interested in
taking on an additional computing course subject. This is because the College has a policy
relating to actual discrimination laws preventing inequality between genders.
However, some college courses traditionally attract mostly Male or Female students. That is
to say, Health and Social courses are mostly chosen by Females and BTEC Sport course areas
are targeted at Men. But in my current Creative Media class there is about 30 to 40 percent
Female students which shows that it does appeal towards both genders.

Location:
Is to do with the way media products can be allocated towards certain areas within the
Media Industry. For instance, the Cheadle and Marple Sixth Form College would be located
within Cheadle where the actual address in on the website itself which is the following:
www.camsfc.ac.uk.
It also provides a College site map within Cheadle that enables users to easily spot the
location of the Cheadle and Marple Sixth Form College. It allows anyone who is within the
region of Manchester to actually allocate the area of the Cheadle Campus in which is very
helpful for people who are not very familiar with the layout of the college itself especially,
the visually impaired people as well.

BARB:
Is the “Broadcasters Audiences Research Board” which provides the most full-bodied in-
home TV measurement system within the globe which oversees 5,000 TV households within
the UK and observe around 15,000 TV viewers in total. It mainly monitors the television
ratings in which was compiled with the ITV and the BBC’s own ratings including other TV
broadcasters such as, Channel 4, Five, BskyB and the IPA (Institute of Practitioners in
Advertising) but the BARB was purposely produced in order to replace these systems with
more up-to-date TV viewing figures.
See the Weekly Total Viewing Summary webpage below…..

This document shows the latest weekly TV viewing figures which summarises all of the numerical
data that is obtained of the number of people who watch TV throughout different areas such as,
Channel and Average Weekly Viewings etc.

The BARB TV company is mainly liable for the number of TV viewing estimations of the
people within the UK nation. The viewing data is assembled by second-by-second and it is
delivered on a minute-by-minute basis for all of the channels that are transmissionable
throughout the UK so that subscribers can access the data available the morning after the
present time of TV broadcasting.
RAJAR:
It was originally established in 1992 in order to conduct a single audience measurement
system within the radio industry through the BBC and the UK licensed commercial stations.
Is a term that stands for Radio Joint Audience Research in and is the main official body that
is responsible for measuring radio audiences nationally within the UK. This process is carried
out through a survey in which there are 320 individual stations currently involved within the
surveying and publication of the outcomes every 3 months.
This webpage document reveals the weekly TV viewing figures for the BBC2 Channel where the
capacity number of viewers comprises of Millions in which this process is implemented for other
channels such as, BBC1, ITV1, Channel 4 and Five. It also states the weekly range in when the TV
programmes within the BBC2 are broadcasted.

ELSPA:
Was the term that stood for, “The Entertainment and Leisure Software Publishers
Association”, which was formed in the year 1989 by the VSP (Videogame Software
Publishers within the UK. It is now currently named as the UKIE (United Kingdom Interactive
Entertainment Industry) and is the leading videogame trade body within the nation. They
have an entity in order to support the interests, needs and positive image of Videogame and
Interactive Entertainment.
This map shows the different areas in which the
survey is operated so that it can measure the
capacity of the number of radio listeners.
This webpage extract illustrates the types of radio listening figures that used within a broader
range of different radio transmission zones in order to classify their target audience. It uses a
range of tags in order to categorise the listening figures into different areas such as, Average
Hours Per Head, Average Hours Per Listener and the total number of hours in thousands etc.

It is a thriving and progressive company in which mainly focuses on the publication and
development of the videogames throughout the UK nation. It also includes certain age
ratings of the videogames which help them to classify a particular audience in which the
game is aimed at.
I made sure that I did internal research on the target audience by looking at existing college
videos and talking to LSA’s (Learning Support Assistant) about the sort of target audience
that the digital video would more likely be aimed at. I then discussed with students about
their favourite promotional digital videos and what they think would make a successful
promotion of the digital video.
This document gives guidance as to the work that is involved within the UKIE Company.
This image shows all of the age ratings that are implemented throughout all of the videogames
that are produced and developed.

I took a total of 23 shots in which some of the audio became a bit ambiguous and tedious to
listen to but in general the quality was really good. However, initially I was using my own
camera in which I felt that the quality was not good enough. So therefore, I changed it to a
HD (High Definition) camera in which the quality had drastically improved.The shooting was
steady and accurate where could clearly see what was happening within every clip that was
taken throughout the filming production process for the Creative Media Digital Video
project. I initially had taken shots with my teammate `Shaun Daniels` but as time moved on
I operated with the camera by myself in order to take shots of the support that isprovided
for the students within the Creative Media BTEC course.
On the whole, I feel that all of the clips were edited down for the right reasons because the
client did asked for it to be a timescale of about 2 to 3 minutes in order to keep the
audience interested in what the Creative Media Digital Video has to offer. The clips that
have been chosen and edited within the digital video are the following:
Introduction to the College Course Subject
Interview with student Shaun Daniels
Supporting a Student in Class
The soundtrack Gonzales – Working Together (Boys Noize Dub Remix) was edited down
really well in which it displayed the visuals and audio very well without any interruption
from the soundtrack itself within the background for the Creative Media Digital Video
project.
As a whole, I feel that the continuity of the soundtrack was very well integrated throughout
all of the clips within the Creative Media Digital Video project. However, there could have
been more interviews and demonstrations of classroom footage throughout the digital
video as explained through the feedback on the 10 questionnaires that have been
distributed on the finalised product for the Creative Media Digital Video.
The Creative Media Digital Video had a screen resolution of 720 (width) and 400 (height)
where it was filmed in HD quality that made the editing process a lot easier.
The effects and transitions that I used for the Creative Media Digital Video advert were the
following:
ZoomTransition (This effect was used to manipulate the timeline from the start
and end point of theimages representing the Cheadle and Marple Sixth Form
College and the Creative Media course)
Audio Effects, NewBlue Noise Reducer (I used this to apply the effect towards the
volume within the background for the Gonzales - Working Together (Boys Noize
Dub remix) soundtrack within the Creative Media Digital Video project)

Audio Effects, Edit Effects, Volume (I used this to adjust the volume level for the
Gonzales - Working Together (Boys Noize Dub remix) soundtrack within the
Creative Media Digital Video project)
(All of these effects and transitions helped to enhance the video output of the Creative
Media Digital Video)
The file format that was used for importing the Gonzales – Working Together (Boys Noize
Dub Remix) soundtrack is .MP3 (Moving Pictures Experts Group-1 Audio Layer 3) and the
file extension for exporting the Creative Media Digital Video was .FLV (Flash Video File).
The images used within the Creative Media Digital Video project were .JPEG (Joint
Photographic Experts Group) and .PNG (Portable Network Graphics).
Initially, I did a brain-storm of my own and then combined my ideas with my teammate
`Shaun Daniels` for the full brain-storm document. I then produced storyboard sketches as
part of a team where me and my teammate `Shaun Daniels created 4 outline designs each
as part of the Creative Media Digital Video project. Later on within the project I did
moodboards where I research image examples of how college promote their adverts and
annotated explaining what they are showing and how they could contribute towards the
output of the Creative Media Digital Video project.
See illustrations below…..

On the whole, I think that I have coped very well in terms of keeping a detailed communication log for everything that was done as part of a
team and with the client for production, pre-production and post-production for the Creative Media Digital Video project. I made sure that all
of the tasks were completed by most of the deadlines that were set out by my tutor. However, I was pegged back due to being ill for a few
weeks and with concerns of my teammate `Shaun Daniels` not turning up which affected my obligation towards meeting deadlines. In addition
to this, I also kept a detailed diary on the development of the Creative Media Digital Video project.
See images below…..

Overall, I feel that I have been able to quickly adapt towards using the Adobe Premiere
Elements 10 software application the more I used it throughout developing the Creative
Media Digital Video project. Whereas, with the operating of cameras it took me a while but I
managed to gain knowledge of how to setup the structure of the camera, tripod and how to
work the zoom in and out effects for recording of the filming for the Creative Media Digital
Video project.
Me and my teammate `Shaun Daniels` made equal contributions towards the workload
throughout the production and filming for the Creative Media Digital Video project in which
helped us meet all of the deadlines for Assignment 1 and 2 except from Assignment 3. I
made sure that everything me and my teammate `Shaun Daniels` had done was obtained in
a communication log which includes details of client meetings as well.
In general, I think that I coped very well with all of the administrative work for the Creative
Media Digital Video project where I equally contributed towards the planning and
production for the project. The aspects of the project that I covered were the following:
Assignment 1:
Client Proposal for ICT Digital Video
Client Brief Report for Digital Video
Assignment 2:
Task 1 - Production Schedule for Project
Task 1i - Timeline for Unit 4-5-62 Assignment 2
Task 1ii - safety-risk_assessment_form_dec09
Task 2a - Research on understanding your target audience
Task 2b - Questionnaire on the Creative Media BTEC course
Task 2bi - Report on the findings for the Creative Media BTEC course
Task 2bii - Questionnaire Sample 1
Task 2biii - Questionnaire Sample 2
Task 2biiii - Questionnaire Sample 3
Task 2ci - Brainstorm for Creative Media Pre-Production
Task 2cii - Script for Creative Media Advert
Task 2ciii - Shot-Log for the ICT Creative Media Digital Video
Task 2ciiii - Moodboards for the Creative Media Digital Video Project
Task 3a - Team Proposal
Task 3b - Team Proposal Presentation
Task 4i - Short report on the Team Proposal Presentation
Task 4ii - Agenda - Creative Media Digital Video Production Meeting
Task 4iii - Minutes - Creative Media Digital Video Production Meeting
Task 5 - Assets table for the ICT-Creative Media Digital Video

Task 6 - Examples of Filming the Cheadle and Marple Sixth Form College
Assignment 3:
Task 1 - Diary for the development of the ICT Creative Media Digital Video
Task 1ii - Screen Printing and Explaining the workspace of the Creative Media
Digital Video Project
Task 2i - Importing the Digital Video content for the Creative Media project
Task 2ii - Log of the tools and features used for the Creative Media Project
Task 2iii - Editing the digital video for the Creative Media project
Task 4i – Questionnaire on the finished Creative Media Digital Video project
Task 4ii - Agenda - Creative Media Digital Video End of Project Meeting
Task 4ii - Minutes - Creative Media Digital Video End of Project Meeting
(This document as explained in the header above)
On the whole, the client’s most enjoyable aspect about the Creative Media Digital Video was
showing students that are doing the course. However, the sound levels were too erratic
where it was up and down throughout the digital video. Volume was too low for the
speaking and too high for the music. The end transition could be more smoother where it
suddenly stops then the credits appear after an interval.
Almost all of the assets that have been used for the Creative Media Digital Video project
were ready-made by me in which I did not have to seek permission for usage of the
resources for the project. I also did not have to stick to any guidelines by a regulating body
and pay for any of the camera and computer software facilities due to it being provided
internally within Cheadle and Marple Sixth Form College.
I have kept in touch with my teammate `Shaun Daniels`through face to face, focus group
and email communication methods but however it was difficult to get into direct contact
with my teammate due to not having a mobile phone number from my teammate so that I
could send SMS text message or make a phone call.
I did have follow up discussions with the client on the progression of the Creative Media
Digital Video project where he felt happy with the status of the project and I was able to
meet most of the deadlines.
Even though I worked well with `Shaun Daniels` I felt I could have been better, however due
to the lack of availability of my teammate `Shaun Daniels` it was testing at times.
Nevertheless, when he did turn up nearly all of the work has been completed by him
accordingly to what the client has asked for me and him to do as a team. On the whole, I
think that the Creative Media Digital Video project does meet all of the criteria that were set
out initially by the client.

As a whole, I do think that I managed to achieve the promotion of the Creative Media BTEC
course within Cheadle and Marple Sixth Form College as it showed an interview with my
teammate `Shaun Daniels`, demonstration of the Adobe Dreamweaver software package,
the tutor supporting a student in class and reference to how you can get more information
on the course.
The final product of the Creative Media Digital Video has changed quite a lot from the initial
ideas and development as there were 8 scenes overall which were the following:
Scene 1: Introduction to the College Course Subject
Scene 2: Introducing the ICT Centre
Scene 3: The Scope of the Creative Media course
Scene 4: Interview with student Shaun Daniels
Scene 5: Describing and Explaining the ICT Centre
Scene 6: Scope of the CO1 Room within the ICT Centre
Scene 7: Adobe Dreamweaver CS5
Scene 7: Adobe Fireworks CS5
Scene 8: Outline of Software Applications for Creative Media
Scene 8: Adobe Photoshop CS5
Scene 8: Adobe Flash Professional CS5
Scene 8: Adobe InDesign CS5
Scene 8: Adobe Soundbooth Part 1
Scene 8: Adobe Soundbooth Part 2
The total timescale for the Creative Media Digital Video was around 5 to 6 minutes. But the
client had asked me to narrow it down to about 2 or 3 minutes so therefore, I took out
scenes 2, 3, 5, 6, 7 and 8 in order to constrict the timescale of the digital video and edited all
of the remaining scenes down to about 2 minutes.
Overall, I do feel that I managed to stick to most of the deadlines and timings of the Creative
Media Digital Video project. However, due to time off college for a few weeks for being ill it
proved very challenging when it came towards meeting every deadline that had been set
out by the tutor.
I do think that I can improve on learning how to effectively combine the sound and speaking
levels for the Creative Media Digital Video project and maintain consistent transitions that
have been used throughout all of the scenes within the digital video.

On the whole, I do feel that I have met all of the requirements that have been set out by the
client before the project took place. The Creative Media Digital Video does meet some of
the original intentions throughout the production and filming process although I could have
adjusted the volume control of the Gonzales - Working Together (Boys Noize Dub
remix)soundtrack. I do feel that liaisons with the client could have been more accessible if
my teammate `Shaun Daniels` would have attended sessions so that we can hold the
production meetings with the agenda and minutes documents.
I did liaise with my client in terms of keeping up-to-date with how the Creative Media Digital
Video project was progressing and he was generally happy with everything that I have done
so far. However, due to being of ill and having to see the doctors did make it very difficult to
try and complete everything by the deadlines that had been set out by the tutor.
Nevertheless, I did complete all of the individual tasks for the Creative Media Digital Video
project accordingly to the dates that have been set out by the tutor.

Task 5 evaluation for the creative media digital video project

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