This document provides the details of an assignment to manage a creative media production project. The assignment tasks include developing initial ideas, pitching a proposal, and managing the full production process from pre-production through post-production. The production must relate to video, audio, motion graphics, photography or graphic design. Students must plan all stages in advance and adapt to any changes or difficulties during production. The assignment will be graded based on criteria mapping to qualification levels for originating ideas, pitching a proposal, and managing the production process.

1. Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 4 Creative Media Production Management Project
Start date Monday 26th March, 2012
Deadline Monday 4th June, 2012
Assessor name Iain Goodyear
Assignment title IG5 – Final Major Project
The purpose of this assignment is to:
Originate, develop and research an idea for a media product.
Pitch a proposal for a media product.
Manage a production process to create a media product.
Scenario
As a media production specialist approaching the end of your two year programme of study, the time
has come to demonstrate your ability in managing an independently devised production through the
stages of pre-production, production and post production.
You must devise initial ideas and select one that you will further develop using a broad combination of
skills that you have acquired over the past two years of studying your BTEC extended diploma.
The project must in some way relate to one or more disciplines across video, audio, motion graphics,
photography and graphic design.
You must demonstrate that you are able to plan in advance all stages of production and adhere to a
production schedule that you yourself have devised.
You must also, if encountered, evidence how you adapt to changes in your production schedule and
overcome production difficulties.
Good luck!
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2. Tasks Grading Criteria Mapping
Task 1
Use idea generation techniques including mind maps and spider diagrams to come up with some Unit 4: P1/M1/D1
initial ideas.
Task 2
Prepare a pitch Unit 4: P2/M2/D2
finalise ideas for their media product
prepare a proposal
prepare a presentation including delegate notes and presenter’s notes
give the presentation in the form of a pitch to the tutor and peers
Task 3
Use pre-production techniques to draw up plans for the advertisements. Unit 4: P3/M3/D3
You must include the following:
Risk assessment
Storyboards
Shooting schedules
Script
Production Diary
Location recognisance
Production schedules
Contingency Plans
Shot Logs
Task 4
Produce the media production as per the brief. Unit 4: P3/M3/D3
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3. This brief has been verified as being fit for purpose
Iain Goodyear
Date: 13/03/2012
Date:
Unit 4 Creative Media Production Management Project (Level 3)
P1: originate, develop and M1: originate, develop and D1: originate, develop and
research an idea for a media research an idea for a media research an idea for a media
product working within product showing some product showing creativity
appropriate conventions and imagination and with only and flair and working
with some assistance occasional assistance independently to professional
expectations
P2: pitch a proposal for a M2: pitch a proposal for a media D2: pitch a proposal for a
media product with some product competently with media product to a near
appropriate use of subject generally correct use of subject professional standard
terminology and with some terminology and with only consistently using subject
assistance occasional assistance terminology correctly and
working independently to
professional expectations
P3: manage a production M3: manage a production process D3: manage a production process
process competently to create a media to near-professional standards
to create a media product product to a good technical to create a media product,
working within appropriate standard, showing some showing creativity and flair
conventions and with some imagination and with only and working independently
assistance. occasional assistance. to professional expectations.
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