1. hello,
my name is
@johnny
cupcakes
!

11. do more
of what
makes you
happy
!
→ johnny cupcakes ←
says

26. • http://www.pedrheumonlinejournal.org/nov-dec/Images/figure2.jpg

31. 100 packs of candy 2
times a day.
200 packs of candy
x $1. = $200. per day.
$200. per day x 5 days
= $1,000. cash per week.

32. !
excessive
!
-videogames
-social media
-youtube
-television
-gf/bf-ing
-partying

37. • √

38. keep
positive
:)

92. people
thrive off
of new
experiences

93. so much
that they
are willing
to camp out
for days

95. my concept
is strange
!
but strange
is good

96. strange is
important

97. it sets you
apart from
the rest

102. what are
12+ things
that make
you unique?

103. people have too
many options.
!
!
why will they
take a risk with
you?

107. packaging

112. good
packaging
doesn’t get
thrown
away

144. every time a
person supports
my brand
!
i want them to
feel like it’s
their birthday

159. building a
community

167. 279 Newbury
Street
Boston, MA

170. 400+
customers
lined up
foreverrrr

171. foreverrrr

172. rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr

174. with no
traditional
advertising

177. even kids
that used to
make fun of me
were in line with
$$$

184. wait...
you don’t
sell
cupcakes?
!

189. Johnny
Cupcakes
!
Los Angeles,
California

192. dont rush
!
!
first
impressions
are
everything

198. don’t get
bummed
out
if you go
broke

199. you have to
spend an arm
and a leg
to make more
arms and legs

201. customers
camped out
4 DAYS
ahead of
time

229. Johnny
Cupcakes
!
London, UK

235. luck has nothing
to do with it

236. stop making
excuses
&
start making
stuff

237. real success
is being happy
doing
what you love
→ johnny cupcakes ←
says