This document discusses the importance of intellectual property and protecting the hidden value in businesses. It notes that intellectual property makes up 95% of the value of most companies. Conducting an intellectual property audit in 5 steps - mine, prioritize, re-work, protect, and profit - can help businesses discover, protect, and monetize their intellectual property assets. Protecting intellectual property is described as an insurance policy, retirement account, and investment in quality of life.

1. More Money, Less Work
Discover, Protect & Monetize the Hidden Value in Your Business
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2. “We all owe a fiduciary duty
to the stakeholders of our
companies to manage and
harvest our intangible assets.”
- Andrew Sherman
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3. 25 Years Ago Today
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4. 15%
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5. 95%
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6. You
Your
intellectual
property
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7. More Money
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8. More Time
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9. More Influence
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10. $5 Trillion
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11. What is intellectual
property?
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12. “creations of the mind—
inventions, literary and artistic
works, symbols, names and
designs, used in commerce.”
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13. Trade Secrets
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14. #ICON14 @RachRodgersEsq

15. ©
Copyright
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16. 94%of SMBs use content
marketing
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17. ®
Trademarks
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18. #ICON14 @RachRodgersEsq

19. #ICON14 @RachRodgersEsq

20. @RachRodgersEsq#ICON14

21. #ICON14 @RachRodgersEsq

22. @RachRodgersEsq#ICON14

23. Patents
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24. @RachRodgersEsq#ICON14

25. @RachRodgersEsq#ICON14

26. Andra Brosh, PhD
The Ever-After Shock™ Theory
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27. Mike Geary
The Truth About Six Pack Abs
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28. of your
customers are
asking you the
same thing over
and over again
90%
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29. Mike Geary’s $300 InvestmentYear 1
Year 2
Year 3
Year 4
Year 5
less than $50k
$50,000
$500,000
$3,600,000
$11,000,000
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30. Me
Small Business Bodyguard
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31. @RachRodgersEsq#ICON14

32. $200k
in 8 months
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33. #ICON14 @RachRodgersEsq

34. Protect your
intellectual
property
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35. The amount U.S. companies lose annually
due to theft of intellectual
property.
$200 - $250
billion/year
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36. @RachRodgersEsq#ICON14

37. #ICON14 @RachRodgersEsq

38. @RachRodgersEsq#ICON14

39. #ICON14 @RachRodgersEsq

40. #ICON14 @RachRodgersEsq

41. Protecting your
intellectual
property is ...
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42. ... an insurance
policy
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43. ... a retirement
account
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44. ... an investment in your
quality of life
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45. Intellectual Property Audi
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46. Step 1: Mine
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47. Step 2: Prioritize
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48. Step 3: Re-work
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49. Step 4: Protect
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50. Step 5: Profit
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51. 96000
AUDIT
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