The document discusses several emerging mobile trends including gamification, context-aware applications, social commerce, niche social networks, and location-based services. It provides examples of mobile apps that utilize these trends such as LifeKraze for gamification, Google Field Trip for context-aware apps, Fab for social commerce, and Highlight for location-based services. The document also mentions emerging areas in mobile video editing/sharing, payments, dating, productivity, and second screen experiences.

1. Whirlpool
MOBILE TRENDS

2. MOBILE TRENDS
Gamification
Context-Aware
Social Commerce
Niche Social Networks
Social Mobile
Mobile Payments
Mobile Dating
Location Based Services
Mobile Video
Object Recognition
Voice Controlled
Productivity
Second Screen Experience

3. GAMIFICATION
LIFEKRAZE
Post your accomplishments.
160-characters posts with the
things you achieve
throughout the day.
Each day you have 300 points
to distribute to the best
accomplishments.
Turn your points into rewards

4. CONTEXT-AWARE
GOOGLE FIELD TRIP
Post your accomplishments.
160-characters posts with the
things you achieve
throughout the day.
Each day you have 300 points
to distribute to the best
accomplishments.
Turn your points into rewards

5. MOBILE VIDEO
VYCLONE
Now you can mix film taken
on your iPhone with footage
taken by other people filming
the same events. Just shoot
something with your friends;
Vyclone does the rest. In a
few moments it synchronizes
and edits everyone’s clips to
create one movie with all the
angles cut together. You get
the raw footage too. So if you
like, you can remix it to make
your own director’s cut. And
when you’re happy with your
masterpiece, Vyclone makes
it easy to share. It’s filming
genius.

6. MOBILE COMMERCE
SQUARE
Accept credit cards and run
your business anywhere with
Square Register on your
iPhone, iPad, or iPod Touch.

7. PRODUCTIVITY
LIFT
Lift provides motivation for
any goal with habit tracking,
progress visualizations, social
support, and more.

8. MOBILE DATING
TINDER
Tinder anonymously finds out
who likes you nearby, and
connects you with them if
you’re also interested.

9. SOCIAL COMMERCE
FAB
Daily design inspirations and sales
FREE SHIPPING. Fab now offers
free shipping on orders above
$75.
Browse design products by color,
price, and category
Share your favorite designs and
earn credits!
Explore a live feed of activity on
Fab
Never miss a sale while you're on
the go
Preview upcoming sales

10. LOCATION BASED SERVICES
HIGHLIGHT
Highlight helps you know
when friends and other
interesting people are
nearby.
As you go about your day,
Highlight runs quietly in the
background, surfacing
information about the people
around you. If your friends
are nearby, it will notify you.
If someone interesting
crosses your path, it will tell
you more about them.
Highlight gives you a sixth
sense about the world
around you, showing you
hidden connections and
making your day more fun.

11. NICHE SOCIAL NETWORKS
SNAPGUIDE
Snapguide is a simple,
beautiful way to share and
view step-by-step how to
guides. Discover new things
to cook, build, wear, play and
more. Create your own
guides and share what you
love making with your friends
on Twitter, Facebook and
more. Discuss your interests
with other people who share
your passions.

12. SECOND SCREEN EXPERIENCE
A&E: BAG OF BONES
PROTOTYPE

13. UI INNOVATION
CLEAR
Life is messy. Keep it together
with Clear, an amazing new app
for list-keeping that is
unbelievably simple, quick and
satisfying to use.
Clear is designed with simplicity
and flexibility in mind and works
great with any list you throw at it!
Try it with a:
• Personal todo list
• Shopping list
• Quick notes list for phone
numbers and things
• List of movies to watch, or
books to read
• Guest list for that party
• Bucket list for those big life
goals

14. FOR REFERENCE
Google report – Our Mobile Planet: United
http://www.thinkwithgoogle.com/insights/featured/our-mobile-planet-
2012/
Google report – The New Multi-screen World
http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/