Marvel Entertainment has a strong fanbase and brand recognition due to its 80-year history producing comic books and blockbuster movies. However, its focus on male audiences and lack of diversity limits its potential fanbase and revenue. While Marvel has a large library of characters that ensures future movie ideas, overreliance on a few key franchises makes it vulnerable. Global expansion and licensing deals provide opportunities, but competitors and lawsuits pose threats. To improve, Marvel should broaden its audience appeal through more diverse characters and storylines that remain true to source material.
This document provides an environmental analysis for Marvel Entertainment using the STEEPLE framework. It analyzes the sociological, technological, economic, ecological, political, legal and ethical factors impacting Marvel. Key findings include Marvel's huge global fanbase, its dominance at the box office, partnerships with companies like Sony and Hasbro, lawsuits over intellectual property, and need for more diversity and female-led films. The conclusions state that Marvel has been extremely profitable but could expand its audience by addressing weaknesses like a lack of diversity and focus on male fans.
Marvel Entertainment has many strengths including a large recognizable brand and over 8,000 characters that allow for continuous new movies. However, it faces weaknesses such as targeting mainly young boys and a lack of diversity. Opportunities exist in global markets and licensing deals, but threats include lawsuits and competition from other comic companies. Based on the analysis, Marvel should focus on expanding its audience to include more females and diversity to capture greater market share and revenues. While very successful now, relying solely on blockbuster movies risks losing interest if characters are not true to their origins.
Market analysis for (Marvel Entertainment)YolandaWard2
Marvel Entertainment has been highly successful since being acquired by Disney in 2008, but they have primarily featured male superheroes and need to expand their audience. The report analyzes Marvel's lack of female representation and recommends developing more films and characters centered on women. This could grow Marvel's fanbase by 500,000 and increase profits by catering to women's entertainment spending. Developing popular female heroes like Wonder Woman through buildup appearances could inspire young girls and increase box office revenues.
Marvel Studios is a subsidiary of Disney that produces blockbuster comic book films. It was founded in 1996 and struggled initially, but was revitalized after being purchased by Disney in 2009. Since then, Marvel films have dominated the box office, with over $18 billion in global ticket sales. Marvel's success is built on the strength of its iconic characters and interconnected film universe. While it faces competition from other comic franchises like DC, Marvel's future looks bright as it expands its cinematic universe with new films and characters.
This document summarizes information about two major comic book publishers - DC Comics and Marvel Comics. It provides details about some of their most well-known characters such as Superman, Batman, and Spider-Man. It also describes some notable creators that worked for each publisher, such as Frank Miller and Stan Lee. The document aims to describe the work of graphic novel and comic book publishers by highlighting two of the largest and most influential in the industry.
DC Comics is a major American comic book publisher that is owned by Warner Bros. Entertainment. It is best known for popular characters like Superman, Batman, Wonder Woman, and the Flash. The document discusses DC Comics' history and segments their target demographics into two age groups - 8-14 who enjoy cartoons and video games, and 15-30 who are loyal to the DC universe and sci-fi fans. It also outlines the proposed USP, tagline, and floor plan for a DC-themed store focusing on their comic books, toys, games, collectibles and movie merchandise.
SEMrush Blog Editor Tara Clapper examines the social media accounts of DC Comics and Marvel Comics with a focus on what your business can learn from their social media strengths and shortcomings.
From print and digital media to small and big screen superhero efforts, these giants provide some excellent, relevant examples when it comes to social media and branding.
*Effectively track and analyze the social media accounts for your business and personal brand and what tools you should use
*Adapt your social media strategy to the audiences present on each social media platform
*Apply branding and support your fans (and your product)
*Encourage engagement from your supporters and fans
*Represent connections with your content partners
DC Vs. Marvel quien gana quien tiene mejores críticas, números y datos curiosos de ambas empresas. Trabajo escolar. Te puede servir para un texto persuasivo. Útil para trabajos de la escuela. Aquí te explico en que ámbitos gana DC y en cuáles gana Marvel. presentacion muy linda.
This document provides an environmental analysis for Marvel Entertainment using the STEEPLE framework. It analyzes the sociological, technological, economic, ecological, political, legal and ethical factors impacting Marvel. Key findings include Marvel's huge global fanbase, its dominance at the box office, partnerships with companies like Sony and Hasbro, lawsuits over intellectual property, and need for more diversity and female-led films. The conclusions state that Marvel has been extremely profitable but could expand its audience by addressing weaknesses like a lack of diversity and focus on male fans.
Marvel Entertainment has many strengths including a large recognizable brand and over 8,000 characters that allow for continuous new movies. However, it faces weaknesses such as targeting mainly young boys and a lack of diversity. Opportunities exist in global markets and licensing deals, but threats include lawsuits and competition from other comic companies. Based on the analysis, Marvel should focus on expanding its audience to include more females and diversity to capture greater market share and revenues. While very successful now, relying solely on blockbuster movies risks losing interest if characters are not true to their origins.
Market analysis for (Marvel Entertainment)YolandaWard2
Marvel Entertainment has been highly successful since being acquired by Disney in 2008, but they have primarily featured male superheroes and need to expand their audience. The report analyzes Marvel's lack of female representation and recommends developing more films and characters centered on women. This could grow Marvel's fanbase by 500,000 and increase profits by catering to women's entertainment spending. Developing popular female heroes like Wonder Woman through buildup appearances could inspire young girls and increase box office revenues.
Marvel Studios is a subsidiary of Disney that produces blockbuster comic book films. It was founded in 1996 and struggled initially, but was revitalized after being purchased by Disney in 2009. Since then, Marvel films have dominated the box office, with over $18 billion in global ticket sales. Marvel's success is built on the strength of its iconic characters and interconnected film universe. While it faces competition from other comic franchises like DC, Marvel's future looks bright as it expands its cinematic universe with new films and characters.
This document summarizes information about two major comic book publishers - DC Comics and Marvel Comics. It provides details about some of their most well-known characters such as Superman, Batman, and Spider-Man. It also describes some notable creators that worked for each publisher, such as Frank Miller and Stan Lee. The document aims to describe the work of graphic novel and comic book publishers by highlighting two of the largest and most influential in the industry.
DC Comics is a major American comic book publisher that is owned by Warner Bros. Entertainment. It is best known for popular characters like Superman, Batman, Wonder Woman, and the Flash. The document discusses DC Comics' history and segments their target demographics into two age groups - 8-14 who enjoy cartoons and video games, and 15-30 who are loyal to the DC universe and sci-fi fans. It also outlines the proposed USP, tagline, and floor plan for a DC-themed store focusing on their comic books, toys, games, collectibles and movie merchandise.
SEMrush Blog Editor Tara Clapper examines the social media accounts of DC Comics and Marvel Comics with a focus on what your business can learn from their social media strengths and shortcomings.
From print and digital media to small and big screen superhero efforts, these giants provide some excellent, relevant examples when it comes to social media and branding.
*Effectively track and analyze the social media accounts for your business and personal brand and what tools you should use
*Adapt your social media strategy to the audiences present on each social media platform
*Apply branding and support your fans (and your product)
*Encourage engagement from your supporters and fans
*Represent connections with your content partners
DC Vs. Marvel quien gana quien tiene mejores críticas, números y datos curiosos de ambas empresas. Trabajo escolar. Te puede servir para un texto persuasivo. Útil para trabajos de la escuela. Aquí te explico en que ámbitos gana DC y en cuáles gana Marvel. presentacion muy linda.
Marvel Entertainment was formed from the merger of Marvel Entertainment Group and Toy Biz. It experienced bankruptcy in the 1990s due to mismanagement but was turned around under new leadership in the early 2000s. In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.3 billion. Disney is now known for its successful Marvel Studios film productions based on Marvel Comics characters like Spider-Man, X-Men, and The Avengers.
- Marvel Entertainment was formed in 1939 by Martin Goodman and is known for its comic books and film productions, with its headquarters in New York. In 2009, Disney acquired Marvel Entertainment.
- DC Entertainment was formed in 1939 and is home to iconic brands like Superman, Batman, and Wonder Woman. It publishes comics and is a subsidiary of Warner Bros.
- Marvel characters are often more realistic and partly scientifically explained, like Spider-Man being bitten by a radioactive spider, while DC characters often have god-like powers from birth like Superman.
This document provides information on Marvel International and its Marvel characters properties. It summarizes that Marvel International has been telling stories with Marvel characters like Spider-Man and the Human Torch for over 60 years across comics, animation, movies, toys and more. It has built a rich fictional universe of over 5,500 interrelated characters. The Marvel properties have broad appeal from children to adults. It is focusing growth efforts on movies, toys, video games and consumer products, with the comics business also surging. Marvel International licenses its characters for use in numerous product categories worldwide.
Iron Man 3 picks up after the events of The Avengers, with Tony Stark still struggling with panic attacks from the battle in New York. He faces a new threat, the Mandarin, who is bombing targets around the world. Tony discovers that the Mandarin's attacks are actually the result of Extremis, a treatment developed by Aldrich Killian that gives people enhanced abilities but is unstable. Killian has teamed up with scientist Maya Hansen to use Extremis to create super-powered soldiers. Tony must stop Killian and the Mandarin from further threats.
This document discusses representations of gender and masculinity in video games. It notes that many early adventure and beat 'em up games were designed by male developers for male audiences and featured stereotypical masculine themes. While the gaming audience has grown more diverse, representations of females tend to emphasize sexualization and stereotypes like the damsel in distress. The document also examines claims about effects of violent games and discussions around improving representation and diversity in games.
Video games often use simplistic or outdated representations of gender and ethnicity that reinforce stereotypes. Analyzing the narrative structures and character types in games using models like Vladimir Propp's can provide insights into how different groups are portrayed. While Propp's character archetypes fit the formulaic nature of many game narratives, they may not apply to open-ended or multiplayer online games where player agency is higher. Issues of representation are important to examine in both story-driven and multiplayer games.
The document provides details about the production, distribution, and marketing of Captain America: Civil War. It discusses the ensemble cast, directors, writers, and budget. It outlines the global release strategy and marketing partnerships. The marketing campaign leveraged popular hashtags on social media and video messages from the cast to promote the film.
There is a direct relationship between superhero comic book sales and superhero comic book films. The two largest comic book publishers, Marvel and DC, design compatible profiles to increase box office revenues. Comic conventions are used to provide content for film studios without existing comic book characters.
This document provides a compare and contrast essay of the movies Johnny English Reborn (2011) and Spy (2015). Both movies are action comedies starring non-traditional actors in secret agent roles. While they have similarities like modern settings, gadgets, and some shared film locations in Europe, they also differ in the organizations the main characters work for, their villains, and box office performance. Overall, the essay argues that action comedy is becoming a popular genre that provides light-hearted entertainment while still generating significant revenue.
Marvel Entertainment is an American entertainment company known for its comic books and film productions. It was acquired by Disney in 2009. Marvel Entertainment has two main subsidiaries: Marvel Studios, which is known for creating the successful Marvel Cinematic Universe film franchise based on Marvel Comics characters; and Marvel Comics, the oldest and most famous comic book publisher in the United States, founded in 1939, which created thousands of popular superhero characters that have inspired fans worldwide.
Marvel Entertainment has been very successful since being acquired by Disney in 2008, but they have primarily featured male superheroes and need to expand their audience. The report analyzes Marvel's lack of female representation and recommends developing more films and characters centered around women. This could grow Marvel's fanbase by 500,000 and increase profits by catering to women's entertainment spending. Developing popular female heroes like Wonder Woman through build up appearances could inspire young girls and increase box office revenues.
Iron Man 3 is the third film in the Iron Man trilogy starring Robert Downey Jr. as Tony Stark/Iron Man. Directed by Shane Black and produced by Marvel Studios, the film sees Tony dealing with anxiety issues from the events of The Avengers and trying to uncover the mystery of the terrorist known as the Mandarin. The target audience is seen as males aged 16-25 who enjoy action and technology, but the film aims to appeal to broader demographics like families and comic fans as well. Marketing for the film included trailers, posters, toys and other merchandise to generate hype leading up to its release.
Iron Man 3 is the third film in the Iron Man trilogy starring Robert Downey Jr. as Tony Stark/Iron Man. Directed by Shane Black and produced by Marvel Studios, the film sees Tony dealing with anxiety issues after the events of The Avengers and trying to uncover the mystery of the terrorist known as the Mandarin. The target audience is seen as males aged 16-25 who enjoy action and special effects, but the film aims to appeal to broader demographics like families and comic fans as well. Marketing for the film included trailers, posters, toys and other merchandise to generate hype leading up to its release.
The document discusses potential media institutions that could distribute a superhero film opening. It argues that Marvel would be the best fit as they primarily distribute superhero genre films aimed at comic book fans aged 15-25, which is also the target demographic for this film opening. It notes that Marvel has global success and uses various distribution techniques like comic books, digital releases, and trailers on their YouTube channel. While DC Comics and smaller distributor Vertigo were also considered, the author determines Marvel is the best choice to help the film opening achieve worldwide success due to their large audience reach and experience distributing similar films.
This document discusses film genres and how they have evolved over time. It provides three examples of hybrid film genres: Cowboys and Aliens which blends westerns and sci-fi, Paul which combines buddy comedy and road trip genres, and Super 8 which has elements of sci-fi, mystery and thriller. The document also examines how the science fiction genre has changed between Blade Runner in 1982 and more modern films like Minority Report and Inception, which feature more advanced special effects and CGI technology. Genres are shown to blend and evolve over time as films incorporate elements from multiple genres.
Robert Downey Jr. returns as Tony Stark/Iron Man in Iron Man 3. The film picks up after the events of The Avengers, with Tony suffering from panic attacks. He investigates terrorist attacks conducted by the Mandarin, but discovers the attacks were actually conducted by Aldrich Killian using a treatment called Extremis. Killian has kidnapped Pepper Potts and plans to kill the President on live TV. Iron Man battles Killian and his forces to rescue Pepper and save the President, defeating Killian with Pepper's new Extremis abilities. Tony decides to retire from being Iron Man but hints he may return.
The blockbuster franchise comes of age | film | theguardian.comcarlpercival
The document discusses the rise of film franchises as a business model for blockbuster films. It notes that Harry Potter kicked off a new era of long-term story arcs spanning multiple films. Marvel Studios helped change the industry by carefully interlinking its first five films, culminating in the successful Avengers film. Christopher Nolan's Dark Knight trilogy also advanced franchises by developing the main character across chronological sequels with resonant themes. Franchises are now increasingly focusing on narrative depth and story-driven character evolution to remain compelling over multiple films.
My College Experience Essay (500 Words) - PHDeJessica Reed
The document discusses how to request an assignment writing from HelpWriting.net, which involves creating an account, completing an order form with instructions and deadline, and allowing writers to bid on the request before choosing a writer and placing a deposit to start the assignment. It notes that customers can request revisions until satisfied with the final paper and will receive a refund if the paper is plagiarized.
This document provides an introduction and literature review for a dissertation titled "Marvel Cinematic Universe: New Phase of Franchising" by Victor Stroilov. The introduction outlines how Marvel Studios has created a shared cinematic universe by connecting multiple superhero films through the use of Easter eggs and post-credits scenes. The literature review discusses how previous works have defined film franchises and their use of transmedia storytelling and branding. The dissertation will analyze specifics of Marvel's storytelling approach, compare it to other franchises, and argue that Marvel moves away from traditional storytelling through its interconnected universe.
How Much Money Are YOU LOSING Because You Do Not Understand Generation Y?Rogue360
This document discusses how Generation Y, also known as millennials, have different behaviors than previous generations due to being raised with technology and video games. It notes that the Iron Man video game made more money than the movie on its opening weekend, suggesting Generation Y engages with media differently. The document argues Generation Y does not shop at malls, buy books at bookstores, pay attention to traditional marketing, go to movie theaters regularly unless it's a blockbuster, or watch TV in the same way. It claims businesses are losing money by not understanding how to reach Generation Y, and provides examples of companies that have adapted well to this new generation.
The document discusses several successful superhero films and why they were able to attract large audiences. It analyzes films like The Dark Knight, Spiderman, and Iron Man, noting that they contain action, romance, and thrills which draw in a wide target demographic. Trailers are also highlighted as important marketing tools. Overall, the recurring factors of these hit films that appeal to audiences are their use of stunts and special effects, their stories of ordinary people becoming heroes, and their ability to incorporate multiple genres to find widespread appeal.
Marvel Entertainment was formed from the merger of Marvel Entertainment Group and Toy Biz. It experienced bankruptcy in the 1990s due to mismanagement but was turned around under new leadership in the early 2000s. In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.3 billion. Disney is now known for its successful Marvel Studios film productions based on Marvel Comics characters like Spider-Man, X-Men, and The Avengers.
- Marvel Entertainment was formed in 1939 by Martin Goodman and is known for its comic books and film productions, with its headquarters in New York. In 2009, Disney acquired Marvel Entertainment.
- DC Entertainment was formed in 1939 and is home to iconic brands like Superman, Batman, and Wonder Woman. It publishes comics and is a subsidiary of Warner Bros.
- Marvel characters are often more realistic and partly scientifically explained, like Spider-Man being bitten by a radioactive spider, while DC characters often have god-like powers from birth like Superman.
This document provides information on Marvel International and its Marvel characters properties. It summarizes that Marvel International has been telling stories with Marvel characters like Spider-Man and the Human Torch for over 60 years across comics, animation, movies, toys and more. It has built a rich fictional universe of over 5,500 interrelated characters. The Marvel properties have broad appeal from children to adults. It is focusing growth efforts on movies, toys, video games and consumer products, with the comics business also surging. Marvel International licenses its characters for use in numerous product categories worldwide.
Iron Man 3 picks up after the events of The Avengers, with Tony Stark still struggling with panic attacks from the battle in New York. He faces a new threat, the Mandarin, who is bombing targets around the world. Tony discovers that the Mandarin's attacks are actually the result of Extremis, a treatment developed by Aldrich Killian that gives people enhanced abilities but is unstable. Killian has teamed up with scientist Maya Hansen to use Extremis to create super-powered soldiers. Tony must stop Killian and the Mandarin from further threats.
This document discusses representations of gender and masculinity in video games. It notes that many early adventure and beat 'em up games were designed by male developers for male audiences and featured stereotypical masculine themes. While the gaming audience has grown more diverse, representations of females tend to emphasize sexualization and stereotypes like the damsel in distress. The document also examines claims about effects of violent games and discussions around improving representation and diversity in games.
Video games often use simplistic or outdated representations of gender and ethnicity that reinforce stereotypes. Analyzing the narrative structures and character types in games using models like Vladimir Propp's can provide insights into how different groups are portrayed. While Propp's character archetypes fit the formulaic nature of many game narratives, they may not apply to open-ended or multiplayer online games where player agency is higher. Issues of representation are important to examine in both story-driven and multiplayer games.
The document provides details about the production, distribution, and marketing of Captain America: Civil War. It discusses the ensemble cast, directors, writers, and budget. It outlines the global release strategy and marketing partnerships. The marketing campaign leveraged popular hashtags on social media and video messages from the cast to promote the film.
There is a direct relationship between superhero comic book sales and superhero comic book films. The two largest comic book publishers, Marvel and DC, design compatible profiles to increase box office revenues. Comic conventions are used to provide content for film studios without existing comic book characters.
This document provides a compare and contrast essay of the movies Johnny English Reborn (2011) and Spy (2015). Both movies are action comedies starring non-traditional actors in secret agent roles. While they have similarities like modern settings, gadgets, and some shared film locations in Europe, they also differ in the organizations the main characters work for, their villains, and box office performance. Overall, the essay argues that action comedy is becoming a popular genre that provides light-hearted entertainment while still generating significant revenue.
Marvel Entertainment is an American entertainment company known for its comic books and film productions. It was acquired by Disney in 2009. Marvel Entertainment has two main subsidiaries: Marvel Studios, which is known for creating the successful Marvel Cinematic Universe film franchise based on Marvel Comics characters; and Marvel Comics, the oldest and most famous comic book publisher in the United States, founded in 1939, which created thousands of popular superhero characters that have inspired fans worldwide.
Marvel Entertainment has been very successful since being acquired by Disney in 2008, but they have primarily featured male superheroes and need to expand their audience. The report analyzes Marvel's lack of female representation and recommends developing more films and characters centered around women. This could grow Marvel's fanbase by 500,000 and increase profits by catering to women's entertainment spending. Developing popular female heroes like Wonder Woman through build up appearances could inspire young girls and increase box office revenues.
Iron Man 3 is the third film in the Iron Man trilogy starring Robert Downey Jr. as Tony Stark/Iron Man. Directed by Shane Black and produced by Marvel Studios, the film sees Tony dealing with anxiety issues from the events of The Avengers and trying to uncover the mystery of the terrorist known as the Mandarin. The target audience is seen as males aged 16-25 who enjoy action and technology, but the film aims to appeal to broader demographics like families and comic fans as well. Marketing for the film included trailers, posters, toys and other merchandise to generate hype leading up to its release.
Iron Man 3 is the third film in the Iron Man trilogy starring Robert Downey Jr. as Tony Stark/Iron Man. Directed by Shane Black and produced by Marvel Studios, the film sees Tony dealing with anxiety issues after the events of The Avengers and trying to uncover the mystery of the terrorist known as the Mandarin. The target audience is seen as males aged 16-25 who enjoy action and special effects, but the film aims to appeal to broader demographics like families and comic fans as well. Marketing for the film included trailers, posters, toys and other merchandise to generate hype leading up to its release.
The document discusses potential media institutions that could distribute a superhero film opening. It argues that Marvel would be the best fit as they primarily distribute superhero genre films aimed at comic book fans aged 15-25, which is also the target demographic for this film opening. It notes that Marvel has global success and uses various distribution techniques like comic books, digital releases, and trailers on their YouTube channel. While DC Comics and smaller distributor Vertigo were also considered, the author determines Marvel is the best choice to help the film opening achieve worldwide success due to their large audience reach and experience distributing similar films.
This document discusses film genres and how they have evolved over time. It provides three examples of hybrid film genres: Cowboys and Aliens which blends westerns and sci-fi, Paul which combines buddy comedy and road trip genres, and Super 8 which has elements of sci-fi, mystery and thriller. The document also examines how the science fiction genre has changed between Blade Runner in 1982 and more modern films like Minority Report and Inception, which feature more advanced special effects and CGI technology. Genres are shown to blend and evolve over time as films incorporate elements from multiple genres.
Robert Downey Jr. returns as Tony Stark/Iron Man in Iron Man 3. The film picks up after the events of The Avengers, with Tony suffering from panic attacks. He investigates terrorist attacks conducted by the Mandarin, but discovers the attacks were actually conducted by Aldrich Killian using a treatment called Extremis. Killian has kidnapped Pepper Potts and plans to kill the President on live TV. Iron Man battles Killian and his forces to rescue Pepper and save the President, defeating Killian with Pepper's new Extremis abilities. Tony decides to retire from being Iron Man but hints he may return.
The blockbuster franchise comes of age | film | theguardian.comcarlpercival
The document discusses the rise of film franchises as a business model for blockbuster films. It notes that Harry Potter kicked off a new era of long-term story arcs spanning multiple films. Marvel Studios helped change the industry by carefully interlinking its first five films, culminating in the successful Avengers film. Christopher Nolan's Dark Knight trilogy also advanced franchises by developing the main character across chronological sequels with resonant themes. Franchises are now increasingly focusing on narrative depth and story-driven character evolution to remain compelling over multiple films.
My College Experience Essay (500 Words) - PHDeJessica Reed
The document discusses how to request an assignment writing from HelpWriting.net, which involves creating an account, completing an order form with instructions and deadline, and allowing writers to bid on the request before choosing a writer and placing a deposit to start the assignment. It notes that customers can request revisions until satisfied with the final paper and will receive a refund if the paper is plagiarized.
This document provides an introduction and literature review for a dissertation titled "Marvel Cinematic Universe: New Phase of Franchising" by Victor Stroilov. The introduction outlines how Marvel Studios has created a shared cinematic universe by connecting multiple superhero films through the use of Easter eggs and post-credits scenes. The literature review discusses how previous works have defined film franchises and their use of transmedia storytelling and branding. The dissertation will analyze specifics of Marvel's storytelling approach, compare it to other franchises, and argue that Marvel moves away from traditional storytelling through its interconnected universe.
How Much Money Are YOU LOSING Because You Do Not Understand Generation Y?Rogue360
This document discusses how Generation Y, also known as millennials, have different behaviors than previous generations due to being raised with technology and video games. It notes that the Iron Man video game made more money than the movie on its opening weekend, suggesting Generation Y engages with media differently. The document argues Generation Y does not shop at malls, buy books at bookstores, pay attention to traditional marketing, go to movie theaters regularly unless it's a blockbuster, or watch TV in the same way. It claims businesses are losing money by not understanding how to reach Generation Y, and provides examples of companies that have adapted well to this new generation.
The document discusses several successful superhero films and why they were able to attract large audiences. It analyzes films like The Dark Knight, Spiderman, and Iron Man, noting that they contain action, romance, and thrills which draw in a wide target demographic. Trailers are also highlighted as important marketing tools. Overall, the recurring factors of these hit films that appeal to audiences are their use of stunts and special effects, their stories of ordinary people becoming heroes, and their ability to incorporate multiple genres to find widespread appeal.
Guardians of the galaxy (empire magazine)HICKMAN98
The document analyzes a double page magazine spread promoting the film Guardians of the Galaxy. It discusses the layout and design of the spread, which uses images and columns of text. It also analyzes the cultural context, noting the spread appeals to a British audience and reinforces attitudes about film, superheroes, and social structures. The document discusses the media ownership of Empire Magazine and reasons for producing coverage of the blockbuster film. Both positive and negative media messages are examined.
The document compares high budget film institutions Walt Disney Studios Motion Pictures and Marvel Studios to the low budget film institution ThinkFilm. Walt Disney and Marvel are well established in California and produce big budget blockbuster films with budgets over $200 million, while ThinkFilm had a much smaller budget of only $7,000 for the film Primer. Walt Disney and Marvel films like Iron Man 3 were very successful, grossing over $1 billion total, while ThinkFilm's films were much less successful and the company eventually declared bankruptcy. The document argues Walt Disney and Marvel's success is due to appealing to broad audiences through genres like action and comedy and focusing on attracting all ages, while ThinkFilm's lower budgets and focus on specific genres limited their
Iron Man 3 is the third film in the Iron Man trilogy, starring Robert Downey Jr. as Tony Stark/Iron Man. It was directed by Shane Black and produced by Marvel Studios. The film follows Tony Stark as he deals with anxiety issues from the events of The Avengers and searches for the mysterious terrorist known as the Mandarin. It was a box office success, grossing over $1 billion worldwide. Marketing for the film included trailers, posters, toys and other merchandise to generate hype leading up to its release. Research was also conducted to learn about the target audience and how to best market the film.
Feel the marketing force the disney distribution warDB3igs
The document discusses the marketing campaign for Star Wars: The Force Awakens, which broke numerous box office records. It analyzes the three teaser trailers in detail, highlighting how they introduced new characters while appealing to both new and existing fans through nostalgia. The marketing spanned two years and integrated social media, merchandise, and partnerships to build massive anticipation. The film went on to earn over $2 billion worldwide, demonstrating the power of blockbuster marketing focused on a limited number of major franchise releases.
1. The document discusses the results of the 2008 BE Brands survey conducted by Belong to identify brands that people want to belong to based on how well they embody belief, belonging, and behavior.
2. The top brand identified was Hell's Angels due to its clearly articulated beliefs of brotherhood and freedom that people strongly identify with and feel loyal to.
3. Other top brands included Apple, Star Wars, Dove, and Moleskine based on how powerfully they express their beliefs and create a sense of belonging and loyalty among consumers.
Disney bought Marvel in 2009 for $4 billion to gain the rights to produce Marvel films. Major films produced from this purchase like The Avengers and Iron Man 3 have grossed over $2.5 billion combined. However, Disney will face challenges creating a monopoly as other studios like Sony and 20th Century Fox had previously acquired rights to some top Marvel properties like Spiderman and X-Men. This large acquisition impacts the film industry by influencing competitors and creating new opportunities, but cultural differences between Disney and Marvel may impact appeal to key audiences.
1) Companies remake films for profit, as production values and technology have advanced, allowing for higher quality remakes that appeal to wider audiences.
2) Remakes of popular franchises like Batman are low-risk endeavors that build on existing audiences and intellectual property, ensuring financial success.
3) Political and social contexts can impact remakes, like how Steven Spielberg remade War of the Worlds to reflect post-9/11 fears rather than Cold War anxieties of the 1953 original.
This document discusses the background and experience of Bonnie Hammer, including her inclusion in lists of powerful and influential women in media. It also lists three "truths": that you can make a difference, challenge is what creates greatness, and the best leaders are also lifelong learners.
Live Nation has faced major organizational challenges due to the COVID-19 pandemic shutting down their live events business, which previously accounted for most of their revenue and profits. Their proposed solution is for Live Nation to enter the growing esports industry by creating and coordinating virtual reality concerts and esports tournaments. This would allow them to generate a new revenue stream and reach customers who enjoy entertainment from home. They would start with quarterly virtual tournaments leading up to an annual live tournament held at one of their venues. This would attract sponsors and advertisers while being "pandemic proof" since events could occur virtually anywhere. The competitive advantages of Live Nation's brand, venues, artists, and ticketing would position them to become leaders in this new
Yolanda Ward is a dedicated customer service representative with experience in customer support, troubleshooting, data analysis, and product merchandising. She is currently a case manager at Transformco where she handles customer calls and sells protection agreements. Previously she worked as a beauty advisor recommending products and as a certified nursing assistant fostering relationships with patients. Yolanda is pursuing a Bachelor of Science in Entertainment Business from Full Sail University and maintains professional websites and profiles.
Yolanda Ward grew up in Wisconsin and worked as a nursing assistant for 20 years before going to college to study entertainment business. She is developing her personal brand to work in the wine industry, possibly as a business consultant. Her document outlines her background, skills, goals, and plan to network and market herself to potential employers in the wine distribution field, including Southern Glazer's Wine & Spirits.
A two-day festival will take place June 15-16, 2021 in Forest Park in Portland, Oregon that aims to celebrate Portland residents' love of the outdoors through various activities and events. The festival website is www.puroregon.com and the contact phone number is 262-389-0604.
The document discusses three influential figures in technology and entertainment - George Lucas, Steve Jobs, and Ed Catmull. It then outlines various aspects of a business model including customer segments targeting ages 18-44, value propositions, distribution channels, customer relationships, key partners, activities from story ideas to finished products, resources, cost structure, and revenue streams in the billions from followers and sales.
This document contains monthly wage data from 2009 to 2019 for four different industries: administrative and support services, professional employer organizations, business support services, and travel arrangement and reservation services. It shows the average wages for each month and year over the period. Some key insights include: travel arrangement/reservation services wages increased each year; May and June averages are almost identical for all industries; and administrative/support services and business support services have the most similar average wages.
Portugal has a population of 10.7 million people, 81% of whom are Roman Catholic. It is one of the oldest countries in Europe and is known for its beaches, food, and wine. Portugal has the world's largest wine consumption, with the average person drinking 72 bottles per year. The Duoro Valley is the most popular region for winemaking in Portugal, which accounts for $3.775 billion in wine sales in 2020.
This document provides an overview of music in South Africa, including genres that developed prior to the 20th century like marabi and gospel. It outlines the major genres of contemporary South African music such as kwaito, blues rock, trance, hip hop, jazz, and pop. Examples are given of popular South African artists like DJ Zinhle, Yibanathi, Emtee, Spork Mathambo, and Amanda Strydom. Contact information is also provided for further information.
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Page 2
An Environmental Analysis for
(Marvel Entertainment)
Yolanda Brown)
Full Sail University
Project & Portfolio II: Business and Marketing
(12/7/2019)
3. Page 3
The STEEPLE Analysis (Include Citations)
PROVIDE at least one observation for each of the seven elements of the STEEPLE analysis
(you can make more). These should be full paragraphs that include explanation and detail.
These observations should also help you to make statements that go in the SWOT chart, below.
Remember to put a “short form” citation in APA format after each observation here, and list the
corresponding APA “long form” reference in the Reference section at the end.
Keep the focus on the division/brand. You may observe something that affects the parent
company or the industry, and which will affect the division/brand, too. It’s okay to include those
observations, but always remember it’s the division/brand you’re working for. Not the parent.
SOCIOLOGICAL:(#S1) Marvel has one of the biggest fanbase in the world right now and it is
constantly growing. Marvel has evolved from comic books as far back as 1939 to the present
day with blockbuster hits such as Black Panther. They were acquired by Disney in 2009 and
with Disney behind them they were now able to make the big budget movies that bring in a
constant flow of cash for both Disney and Marvel, mainly Disney. Marvel tries to stay as true to
the superhero’s persona as possible, but that not always the case, to give the vintage audience
a sense of nostalgia (Kochur, R., 2016).
TECHNOLOGICAL: (#T3) In the Black Panther comic book the people of Wakanda wore
Komodo beads around their wrist. These beads are now compared to a smartwatch, they can
predict your health, remember your life history, and medical history. X-Men mansion had the
Danger Room which was voice activated and did things that you asked of it like home
automation. Marvel Entertainment has always been an innovator in technology, we just didn’t
know it (Cink, L, Belton, L., 2019). Marvel has been adapting digitalization at a faster pace than
its competition, DC comics. Marvel movies are not but pure technology with the wild scenes in
their movies.
ECONOMIC:(#S3) Marvels Avengers: Endgame had record breaking numbers at the box office
with $1.2 billion globally. Predictions have stated that Marvel may gross $5 billion by the end of
2019 (Hughes, M.). Marvel has been dominating the movie industry for eleven years straight,
so it doesn’t surprise about the numbers they are receiving at the box offices. Captain Marvel
grossed $1.1 billion this year as well, combined with Avengers: Endgame they have already
grossed $2.6 billion. Marvel has a roster of over 8,000 characters so I highly doubt they are
going to slow down on making the blockbuster movies. With all the money that they are earning
globally I see no plans of slowing down with production especially when they have the budget to
continue to create these movies.
ECOLOGICAL: (#O2) Marvel has partnered with many different companies over its eighty-year
history. Sony, Hasbro, and Amazon are just a few to name. Each company brings something
to the table to help Marvel increase its cash flow. Sony and Disney came to an agreement to
allow Marvel to produce Spider-Man which is one of the most famous superheroes’ ever in his
upcoming film that is expected to be released July 2021. Hasbro has signed a deal to distribute
Marvel merchandise which is expected to bring in $80 million for both companies. Amazon is
4. Page 4
privy to exclusive merchandise that you can only get on their website which is going to bring
more money in for them as well.
POLITICAL: Art Spiegelman, well-known writer, withdrew an essay from Marvel compendium
after editors resisted his comparison of Donald Trump as a villain. Spiegelman was asked to
write the introduction to Marvels 80th
anniversary special edition book. He has referenced
Trump as an “Orange Skull”, which was a comparison to the Red Skull. Red Skull was an evil
villain in WWII that Captain America had defeated. When he was asked to remove the line from
his writing he refused and the Folio Society told him that was a deal breaker and they didn’t
publish his writing (Romano, A., (2019).
LEGAL: (#T1) In 1990 Stephen Kimble obtained Patent No. 5,072,856 for a toy that children
could shot a high pressurized foam substance from the palm of their hand. Kimble went to
Marvel with his invention to sell. During the contract negotiations Marvel started marketing a toy
called the Web Blaster, which was the same toy Kimble brought to them. Kimble sued Marvel in
1997 for breach of contract and patent infringement. Marvel settled with Kimble for $500,000
and three percent running royalties on future sales of the Web Blaster and similar products
(McGraw, M. 2017).
ETHICAL: (#W2) Out of all these blockbuster movies that Marvel have put out since 2008,
Captain Marvel was the first female lead superhero movie. The film was not well received with
fans like how her male counterparts were received. Marvel took so long to put out a movie with
the female as the lead because female fans were asking for it and it flopped. Marvel, which is
considered the Boys Club, didn’t do a good job on promoting and backing Captain Marvel. I’m a
huge Marvel fan and I was not impressed with this movie. I for sure thought it was going to just
the others, but the storyline fell flat. The lack of female variety in very controversial in the comic
world, they aren’t giving the women the attention (Phillipson, D., 2019).
5. Page 5
The SWOT Analysis (Citations optional)
Provide at least three statements in each of the four sections of the SWOT chart: Strengths,
Weaknesses, Opportunities and Threats. Include explanations and details within the chart that
make your points clear. A phrase is not enough. Each point should be a short paragraph.
HELPFUL HARMFUL
INTERNAL
STRENGTHS
1. Marvel has a strong presence with the
branding it does to get fans to want more.
For example, fans stay to watch the
ending credits of the movies to get a hint
or small piece of information for the next
movie that will be coming out. They feed
the fans information piece by piece
building up to the new movies release.
2. Marvel is s very recognizable brand
which draws a huge fanbase. Marvel
success is dependent on the characters.
Marvel is a brand that is recognized
worldwide. It has been around since 1939
with loyal fans that want to relive their
younger years though the new movies.
3. Marvel has over 8,000 characters on
their roster so they can make movies until
the end of time. Black Widow, The
Eternals, Shang-Chi and the Legend of
the Ten Rings, and Doctor Strange are
just a few. They want to keep you wanting
more. The reason why they are able to
continuously put out movie after movie is
because they have an arsenal of
characters.
WEAKNESSES
1. Marvel is targeting boys mainly
teenagers or younger. This is limiting their
fanbase and revenue as well. If they
targeted a broader audience, then their
demographic number would be higher in
older adults.
2. Marvel has a lack of female
superheroes. There are a lot of female
superheroes, but Marvel is mainly doing
films where the man is the main
character/superhero. They are losing an
audience could up their revenue.
3. Doesn’t have a strong diversity of
characters in their movies. At 69% the
majority of superheroes are Caucasian.
That means that more than 3 out of every
5 actors are Caucasian.
6. Page 6
EXTERNAL
OPPORTUNITIES
1. Globalization has led to opportunities in
the international market. Marvel is in a
prime position to tap into opportunities and
grow the market. Growth in the
international market can help Marvel
diversify the risk and become less
dependent on the domestic market.
2. Aggressive marketing focuses solely on
entertainment, licensing, and publishing.
Hasbro has guaranteed an additional $80
million in royalty payments to Disney for
licensing Marvel products. This marketing
is geared towards males <18 which is the
biggest demographic at this present
moment.
3. They host events and panels where
fans can come and see the characters in
person. This year they celebrated their
80th
birthday with a weeklong event. They
gave fans an opportunity to ask questions
and fulfill lifelong dreams of meeting them.
They partnered with Amazon, Box Lunch,
and FYE to host the celebrations well by
having exclusive merchandise, special
offers, and giveaways to fans.
THREATS
1. Marvel has been sued on several
occasion for infringement. They were
sued in 1997 by Stephen Kimble for
stealing his idea for the Web Blaster he
created. In 2013 he was sued by the
family of Jack Kirby for rights to over 262
works that were published.
2. Marvel has more that DC comics as a
competitor. Dark Horse, Image Comics,
and Valiant are just a few competitors that
they face in the industry. These
competitors are not backing down from
the conglomerate that is Marvel.
3. By not sticking to the history of
characters fans are losing interest in the
movies. Marvel fans are very picky about
how their favorite superhero is depicted.
Marvel should tone it down on the
exaggeration of the characters and try to
be true to the characters and his/her
likeness.
7. Page 7
Conclusions: (Include Citations)
Findings lead to Conclusions. In two or three well-developed paragraphs, provide conclusions
for the company based on your analysis of the findings. This means talking about the meaning
of your findings. For instance, is there growing negative feedback from customers based on
perceived changes to quality? Then it would be fair to say that the brand probably has a public
relations crisis looming in the near future.
Try to assess the fit of the current market position for your product. How does it compare to its
competitors and its industry as a whole? Where does it excel? Where can it improve? How does
the company’s financial health factor into what it can and can’t do?
With this exercise, you should begin to identify what questions your client hired you to answer.
Note what should be new goals and actions for the future. Note whether there should be any
changes to product/service line, target market or message. You will elaborate in Week 4 when
you make specific, future oriented and actionable recommendations for your company.
Marvel Entertainment has been a force to reckon with since 2008 when The Walt Disney
Company acquired them. They have shoveled out blockbusters such as Iron Man, Black
Panther, and Avengers just to name a few. Since 2008 Marvel movies have grossed $18 billion
dollars from tickets sales, merchandise, and other product. They are a very marketable and
profitable company because they have a global fanbase that is loyal and persistent. They have
crossed over into international waters by getting foreign actors to play the superhero role. By
doing that they have secured a more international fanbase. Over the past eleven years their
movies have been in the top ten compared their competitors movies released at the same time.
Marvel takes B-list superheroes and bring them back to life with their movies. Marvel has
scheduled movie releases all the way into 2021 and beyond. With over 8,000 characters on
their roster there is no way that they plan on slowing down with these blockbusters. They are
expanding their business day by day by partnering with some of the biggest businesses in the
world allowing fans to have more access to Marvel.
8. Page 8
References:
In APA format, list each reference you used (at least five). Each reference in this section should
have a corresponding “short form” citation in the STEEPLE section or the Conclusions section.
Belton, L., Cink, L. (Mar. 1, 2019). Retrieved Dec. 8, 2019, from
https://youtu.be/-j-R87d18oo
Chitwood, A. (Nov. 16, 2019). Retrieved Dec. 8, 2019, from
https://collider.com/upcoming-marvel-movies/#black-widow
Hughes, M. (Apr. 13, 2019). Retrieved Dec. 8, 2019, from
https://www.forbes.com/sites/markhughes/2019/04/30/marvel-studios-could-top-
5-billion-in-2019/#5e59e8817a30
McGraw, M. (2016). Retrieved Dec. 7, 2019, from EBSCO Host
http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/pdfviewer?vid=7
&sid=9640e5ff-f927-4ad0-847c-6fb674f2862b%40pdc-v-sessmgr05
Romano, A. (Aug. 20, 2019). Retrieved Dec. 8, 2019, from
https://www.vox.com/culture/2019/8/20/20812333/art-spiegelman-marvel-comics-
backlash-essay-trump
Phillipson, D. (Mar. 14, 2019). Retrieved Dec. 9, 2019, from
https://www.digitalspy.com/movies/a26819388/captain-marvel-female-
superheroes/
Spangler, T. (July 2013). Retrieved Dec. 8, 2019, from
https://variety.com/2013/biz/news/hasbro-extends-disney-pact-for-marvel-star-
wars-toys-and-games-1200566115/