This a presentation on the history and future of Hennessy. We inform the audience on the creation, monetary value, and influence that Hennessy has had on the economy
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Dented Brick Distillery is a 14,000 square foot distilled spirits plant, scalable to 178,000 annual cases sales capacity. The distillery presently produces 7 rum products, 5 rated over 90 points, and all with competition wins and medals including our Well Rum. Our Jan Stephenson Pineapple Flavored Rum rated at 94.Here are some others:
Jan Stephenson Pineapple Flavored Rum has brilliant golden amber color. Aromas of burnt sugar and coffee bean, lit candle, singed fruit cake, and fennel with a satiny, vibrant, fruity sweet medium body and an interesting, long iron grilled pineapple with mesquite honey, cream and fruit punch sodas, and hint of licorice finish. A fantastic pineapple rum with rich, complex flavors that perfectly bridges the fun and the serious. 94 – The Beverage Tasting Institute 2018 Best Flavored Rum
http://www.tastings.com/Spirits-Review/Jan-Stephenson-Pineapple-Rum-USA-07-01-2018.aspx
Jan Stephenson Mango Flavored Rum goes deep on the nose. Molasses kisses overripe Pineapple as a hint of dates and figs comes into play. The palate feel is spiced with white pepper and brown-sugared tropical fruit. 91 – Meredith May, The Tasting Panel June 2018
Jan Stephenson Passion Fruit Flavored Rum is a bit more light-hearted than its Mango sibling. The nose offers sweet – and authentic – guava and papaya notes warmed by a sunshiny tangerine addition. The palate reins in blackstrap molasses and gardenia with a finish that trends tropical. 91 - Meredith May, The Tasting Panel June 2018
Antelope Island Rum is an American white rum that offers aromas of Himalayan salt, vanilla, lime, and pineapple. The round, buoyant palate is dotted with salty notes of apricot, Asian pear, and butterscotch toffee, while the finish is long and luxurious. 92- Meredith May, The Tasting Panel June 2018
Antelope Island Red Rum has scents of black tea, dates, and orange peel with a hint of blackstrap molasses. The palate delves deep with black pepper, black olive, and anise. At 90 proof, the heat is tempered with sweeter notes of cedar and tangerine zest. 92- Meredith May, The Tasting Panel June 2018
We have been winning awards, competitions, and gaining high ratings since July 2016 with a 92 rating for Antelope Island Rum from the Got Rum? Publication. Dented Brick is serious about producing high quality rums and selling these rums nationally to consumers at best value pricing.
The Challenge of the increase demand for luxury brand from Chinese marketJing Huang
In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry.
This was one piece work I have done during the period.
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009Livex
Liv-ex Director James Miles' presentation on “The history and development of the fine wine investment market”, given at the Hong Kong International Wine & Sprits Fair Trade Conference.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Dented Brick Distillery is a 14,000 square foot distilled spirits plant, scalable to 178,000 annual cases sales capacity. The distillery presently produces 7 rum products, 5 rated over 90 points, and all with competition wins and medals including our Well Rum. Our Jan Stephenson Pineapple Flavored Rum rated at 94.Here are some others:
Jan Stephenson Pineapple Flavored Rum has brilliant golden amber color. Aromas of burnt sugar and coffee bean, lit candle, singed fruit cake, and fennel with a satiny, vibrant, fruity sweet medium body and an interesting, long iron grilled pineapple with mesquite honey, cream and fruit punch sodas, and hint of licorice finish. A fantastic pineapple rum with rich, complex flavors that perfectly bridges the fun and the serious. 94 – The Beverage Tasting Institute 2018 Best Flavored Rum
http://www.tastings.com/Spirits-Review/Jan-Stephenson-Pineapple-Rum-USA-07-01-2018.aspx
Jan Stephenson Mango Flavored Rum goes deep on the nose. Molasses kisses overripe Pineapple as a hint of dates and figs comes into play. The palate feel is spiced with white pepper and brown-sugared tropical fruit. 91 – Meredith May, The Tasting Panel June 2018
Jan Stephenson Passion Fruit Flavored Rum is a bit more light-hearted than its Mango sibling. The nose offers sweet – and authentic – guava and papaya notes warmed by a sunshiny tangerine addition. The palate reins in blackstrap molasses and gardenia with a finish that trends tropical. 91 - Meredith May, The Tasting Panel June 2018
Antelope Island Rum is an American white rum that offers aromas of Himalayan salt, vanilla, lime, and pineapple. The round, buoyant palate is dotted with salty notes of apricot, Asian pear, and butterscotch toffee, while the finish is long and luxurious. 92- Meredith May, The Tasting Panel June 2018
Antelope Island Red Rum has scents of black tea, dates, and orange peel with a hint of blackstrap molasses. The palate delves deep with black pepper, black olive, and anise. At 90 proof, the heat is tempered with sweeter notes of cedar and tangerine zest. 92- Meredith May, The Tasting Panel June 2018
We have been winning awards, competitions, and gaining high ratings since July 2016 with a 92 rating for Antelope Island Rum from the Got Rum? Publication. Dented Brick is serious about producing high quality rums and selling these rums nationally to consumers at best value pricing.
The Challenge of the increase demand for luxury brand from Chinese marketJing Huang
In 2011, I was studying MA Fashion Promotion ( direction: Brand Management ) while I was working in Christian Dior in Birmingham. There are some exclusive insight I have gained and caputrued from industry.
This was one piece work I have done during the period.
HKIWSF Conference - Liv-ex on Fine Wine Investment Seminar 2009Livex
Liv-ex Director James Miles' presentation on “The history and development of the fine wine investment market”, given at the Hong Kong International Wine & Sprits Fair Trade Conference.
The popularity of prosecco, an Italian sparkling wine similar to champagne, has exploded in recent years. For the first time ever, prosecco outsold champagne in the UK, raking in over one billion dollars in 2014. Experts credit the growth in its consumption to the instability in the global economy.
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
Empowering the Unbanked: The Vital Role of NBFCs in Promoting Financial Inclu...Vighnesh Shashtri
In India, financial inclusion remains a critical challenge, with a significant portion of the population still unbanked. Non-Banking Financial Companies (NBFCs) have emerged as key players in bridging this gap by providing financial services to those often overlooked by traditional banking institutions. This article delves into how NBFCs are fostering financial inclusion and empowering the unbanked.
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
3. Overview
● Created by an Aristocrat Irishman Richard Hennessy in
1765.
● Hennessy is the top selling Cognac with sells of $3.1 B
in 2018
● The number one selling alcoholic beverage in the world
4. History of Market
● The 1st Cognac created in the 16th century
● Dutchman traveled to France to get wine but
wasn’t able to keep it preserved.
● Distilled the wine 2x to preserve it and created
French Brandy (Cognac).
● Only Brandy made in Cognac, France is called
Cognac
● Wine based liquor
10. Market
Pop-up shops: Hennessy & A Meal
Working with College Institutes to promote creativity
Rise in sales with Millennials
11. Exceptions w/in market
● Mixed drinks or cocktails on the rise
● Targeting female buyers
● Rise in demographics
● More collaborations to target different
consumers.
12. Cognac shipments for the
twelve month period from
April 2017 to March 2018 hit
a record of more than 200
million bottles
● Young Ma Song
“ooouuu”
● Commercials &
Sponsors
Sales volume of Hennessy cognac worldwide from 2009 to
2018 (in million 9 liter cases)
13. Raising the price will not hold much of a
difference
Lowering will result in more sales but
profit will lower
Hennessy is seen as a luxury drink
which is why they can sell their product
for the price they do.
Elasticity
14. While other spirits can be made with
inexpensive products cognac requires the
premium ingredient of grapes grown in a
very specific place.
Hennessy narrows the ingredient list down
even further by using the Ugni Blanc grape
exclusively.
Due to severe and changing weather, the
cost of Ugni Blanc Grapes can skyrocket or
plummet. This can either cut into expenses
for Hennessy or work in their favor.
Input prices
15. Technology
Self Driving Cars
Without the need to drive home after a
night at the bar, drinkers could also
consume far more. And that will boost
alcohol sales, one analysis predicts, by
as much as $250 billion.
The Foundation for Advancing Alcohol
Responsibility (an industry-funded
nonprofit that battles underage
drinking and drunk driving) signed on
in support of a pending bill that would
speed the commercialization of
self-driving vehicles.
17. Expectations
One of the factors driving the bull
market:
● high consumer confidence,
with consumer spending
growing at a robust yearly rate
of 4.8% as of October.
● Other factors include
increasing corporate profits,
an unemployment rate of 3.7%,
which is the lowest since 1969,
and wages rising at a rate of
2.7%.
Corporations increased
their investment spending
year over year by 10% in
the first half of 2018. This
spending was driven by
the lowered corporate tax
rate and a robust GDP.
18. Kelley (co-manager w/ Neil
the Hennessy) said “the
compelling theme for 2019
was to find opportunities in
momentum at attractive
prices, high quality
companies with improving
earnings, and forgotten
brands and turnaround
stories.”
Neil J. Hennessy
Ryan C. Kelley,
CFA
L. Joshua Wein,
CAIA
19. Entry/Exit
It takes a great amount of money to be
as successful as Hennesy. They’ve
had generation in the industry.
It would take competitors:
● Proper branding and Advertising
● Sponsorships or Loans
● Years of consistency and
exposure
Yet, it would still be very difficult due to
the Hennessy collaborative Brands.
20. 350,000
THE NUMBER OF CASKS THAT REST IN
HENNESSY'S CELLARS
70
MILLION BOTTLES SOLD EVERY YEAR
ALL OVER THE WORLD
Hennessy is sold in 138 countries
around the world.
Most Liquor Stores including Publix
Walmart, and ABC Wine
Establishment Numbers
