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High Budget vs Low Budget 
Institutions 
High Budgeted film: Iron Man 3 
Beau Allwood 
Low budgeted film: Primer
The main institutions used for Iron Man 3 were ‘Walt Disney 
Studios Motion Pictures’ and ‘Marvel Studios’. These two 
institutions are based at the Walt Disney Studios in Burbank, 
California . The institution used by Primer was ‘ThinkFilm’. 
This company was founded in 2001 and it had been a division 
of David Bergstein’s Capitol Films since 2006. However on 5th 
October 2010 ‘ThinkFilm’ were forced into chapter 11 
bankruptcy.
Iron Man 3 had a budget of $200 million and this was 
the 21st most expensive films ever to be made. Primer 
had a budget of $7,000 and was one of the cheapest films 
ever to be made.
Iron Man 3 grossed $409 million in North America and 
$806.4 million in other countries for a worldwide total of 
$1.2 billion. 
Primer only grossed $424,760 worldwide.
‘Walt Disney Studios Motion Pictures’ and ‘Marvel 
Studios’ are really well known as they are so successful 
and are institutions for other big films. 
However, the same cannot be said for ‘ThinkFilm’ as this 
is very low budgeted institution so is therefore not 
popular.
‘Walt Disney Studios Motion Pictures’ and ‘Marvel 
Studios’ spend the majority of their funds on special 
effects, big named actors, successful directors, well 
known music industry's and expensive high level 
technology for camera shots and props. The low 
budgeted institution ‘ThinkFilm’ primarily base their 
budget on trailer and promotion as they are such a small 
company compared to the high budgeted institutions 
that they need the advertisement to gain any interest.
All film institutions no matter how big or small their 
budget will need to put money towards the 
advertisement and trailer of the film they are promoting.
Walt Disney 
1. Frozen 
2. Marvel’s The Avengers 
3. Pirates of the Caribbean: Dead Mans 
Chest 
4. Toy Story 3 
5. Pirates of the Caribbean: On Stranger 
Tides 
6. Alice in Wonderland 
7. Iron Man 3 
To name a few but these films are all 
noteworthy as they breached the $1-billion-pound 
mark. These were all so successful as 
they focused their target audience across all 
ages. Meaning, for example, Pirates of the 
Caribbean this film is enjoyed by everyone 
even though it’s an action film. There are 
lots of funny scenes and having certain 
actors like Johnny Depp you will already 
know that it will be suitable for children as 
well. 
ThinkFilm 
1. Keeping Mum 
2. Born into Brothels 
3. Off the Black 
4. Loverboy 
5. The King 
6. The Walker 
7. Shortbus 
To name a few as well but these films were 
not as successful as the company went 
bankrupt in 2010. They also didn’t focus 
their target audience on all ages apart from 
‘Keeping Mum’. I have watched this film and 
it is very entertaining and it is suitable for 
all ages.
Comedy and Action are the main genres used by Walt Disney and Marvel. 
These genres at their best will keep the audience intrigued throughout 
the film. However, Walt Disney and Marvel, even though they are two of 
the biggest institutions, would not be suitable institutions if you were 
making a horror film as they purely and simply produce most of their 
films for children. 
ThinkFilm produce are a variety of genres, however, do not have the same 
financial benefit like Walt Disney and Marvel so will most often be 
rejected by big named actors. This is important if you want to make a big 
selling film as you need the experience and the quality to produce such a 
film.
Walt Disney and Marvel appeal to all audiences and that’s what I believe 
makes them so successful. They produce every movie with the audience in 
mind. For example, in Pirates of the Caribbean, it is very action based 
meaning it is really meant for teens and above, but by adding in comedy it 
then becomes available to young viewers as well, without losing its action 
themed genre. 
ThinkFilm primarily focuses on one genre and sticking with it throughout 
the film, this therefore means that it cannot be a film which everyone will 
enjoy, you either like it or you don’t. This is the reason why they are not so 
successful because they do not vary their genres.
In my opinion I believe that Walt Disney and Marvel without a shadow of 
a doubt outperform ThinkFilm as they have been running for longer, they 
focus on trying to appeal to all audiences, they have a significantly better 
financial state and they are overall much more successful.

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Institutions high budget vs low budget

  • 1. High Budget vs Low Budget Institutions High Budgeted film: Iron Man 3 Beau Allwood Low budgeted film: Primer
  • 2. The main institutions used for Iron Man 3 were ‘Walt Disney Studios Motion Pictures’ and ‘Marvel Studios’. These two institutions are based at the Walt Disney Studios in Burbank, California . The institution used by Primer was ‘ThinkFilm’. This company was founded in 2001 and it had been a division of David Bergstein’s Capitol Films since 2006. However on 5th October 2010 ‘ThinkFilm’ were forced into chapter 11 bankruptcy.
  • 3. Iron Man 3 had a budget of $200 million and this was the 21st most expensive films ever to be made. Primer had a budget of $7,000 and was one of the cheapest films ever to be made.
  • 4. Iron Man 3 grossed $409 million in North America and $806.4 million in other countries for a worldwide total of $1.2 billion. Primer only grossed $424,760 worldwide.
  • 5. ‘Walt Disney Studios Motion Pictures’ and ‘Marvel Studios’ are really well known as they are so successful and are institutions for other big films. However, the same cannot be said for ‘ThinkFilm’ as this is very low budgeted institution so is therefore not popular.
  • 6. ‘Walt Disney Studios Motion Pictures’ and ‘Marvel Studios’ spend the majority of their funds on special effects, big named actors, successful directors, well known music industry's and expensive high level technology for camera shots and props. The low budgeted institution ‘ThinkFilm’ primarily base their budget on trailer and promotion as they are such a small company compared to the high budgeted institutions that they need the advertisement to gain any interest.
  • 7. All film institutions no matter how big or small their budget will need to put money towards the advertisement and trailer of the film they are promoting.
  • 8. Walt Disney 1. Frozen 2. Marvel’s The Avengers 3. Pirates of the Caribbean: Dead Mans Chest 4. Toy Story 3 5. Pirates of the Caribbean: On Stranger Tides 6. Alice in Wonderland 7. Iron Man 3 To name a few but these films are all noteworthy as they breached the $1-billion-pound mark. These were all so successful as they focused their target audience across all ages. Meaning, for example, Pirates of the Caribbean this film is enjoyed by everyone even though it’s an action film. There are lots of funny scenes and having certain actors like Johnny Depp you will already know that it will be suitable for children as well. ThinkFilm 1. Keeping Mum 2. Born into Brothels 3. Off the Black 4. Loverboy 5. The King 6. The Walker 7. Shortbus To name a few as well but these films were not as successful as the company went bankrupt in 2010. They also didn’t focus their target audience on all ages apart from ‘Keeping Mum’. I have watched this film and it is very entertaining and it is suitable for all ages.
  • 9. Comedy and Action are the main genres used by Walt Disney and Marvel. These genres at their best will keep the audience intrigued throughout the film. However, Walt Disney and Marvel, even though they are two of the biggest institutions, would not be suitable institutions if you were making a horror film as they purely and simply produce most of their films for children. ThinkFilm produce are a variety of genres, however, do not have the same financial benefit like Walt Disney and Marvel so will most often be rejected by big named actors. This is important if you want to make a big selling film as you need the experience and the quality to produce such a film.
  • 10. Walt Disney and Marvel appeal to all audiences and that’s what I believe makes them so successful. They produce every movie with the audience in mind. For example, in Pirates of the Caribbean, it is very action based meaning it is really meant for teens and above, but by adding in comedy it then becomes available to young viewers as well, without losing its action themed genre. ThinkFilm primarily focuses on one genre and sticking with it throughout the film, this therefore means that it cannot be a film which everyone will enjoy, you either like it or you don’t. This is the reason why they are not so successful because they do not vary their genres.
  • 11. In my opinion I believe that Walt Disney and Marvel without a shadow of a doubt outperform ThinkFilm as they have been running for longer, they focus on trying to appeal to all audiences, they have a significantly better financial state and they are overall much more successful.