The document compares high budget film institutions Walt Disney Studios Motion Pictures and Marvel Studios to the low budget film institution ThinkFilm. Walt Disney and Marvel are well established in California and produce big budget blockbuster films with budgets over $200 million, while ThinkFilm had a much smaller budget of only $7,000 for the film Primer. Walt Disney and Marvel films like Iron Man 3 were very successful, grossing over $1 billion total, while ThinkFilm's films were much less successful and the company eventually declared bankruptcy. The document argues Walt Disney and Marvel's success is due to appealing to broad audiences through genres like action and comedy and focusing on attracting all ages, while ThinkFilm's lower budgets and focus on specific genres limited their