DC Comics is a major American comic book publisher that is owned by Warner Bros. Entertainment. It is best known for popular characters like Superman, Batman, Wonder Woman, and the Flash. The document discusses DC Comics' history and segments their target demographics into two age groups - 8-14 who enjoy cartoons and video games, and 15-30 who are loyal to the DC universe and sci-fi fans. It also outlines the proposed USP, tagline, and floor plan for a DC-themed store focusing on their comic books, toys, games, collectibles and movie merchandise.