Marvel Entertainment has been very successful since being acquired by Disney in 2008, but they have primarily featured male superheroes and need to expand their audience. The report analyzes Marvel's lack of female representation and recommends developing more films and characters centered around women. This could grow Marvel's fanbase by 500,000 and increase profits by catering to women's entertainment spending. Developing popular female heroes like Wonder Woman through build up appearances could inspire young girls and increase box office revenues.