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The document discusses various methods for measuring attitudes, including single-item scales, multi-item scales, and specific scales like Likert scales, semantic differential scales, and Thurstone scales. It also discusses considerations for selecting an appropriate attitude measurement scale, such as whether the scale should have an even or odd number of categories and whether it allows for a neutral option.

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ATTITUDE MEASUREMENT Chapter - 7
[object Object],Meaning of Attitude Measurement
Components of Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship between Attitudes and Behavior ,[object Object],[object Object],[object Object],[object Object]
Changing Attitudes ,[object Object],[object Object],[object Object],[object Object]
Association Between Measurement of Beliefs and Situation ,[object Object]
Measurement Scales ,[object Object],[object Object],[object Object],[object Object]
TYPES OF ATTITUDE SCALES ,[object Object],Single Item Scales Continu-ous Scales Multi Item Scales Itemized Category Scales Rank Order Scales Compara-tive Scales Constant Sum Scales Paired Compari-son Scales Pictorial Scales Likert Scales Semantic Differential Scales Stapel Scales
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
Profile Analysis ,[object Object]
CONSIDERATIONS IN SELECTING A SCALE ,[object Object]
[object Object],[object Object],[object Object],[object Object],Factors which are considered while selecting a scale are given below:
Thank you for your attention Thank You

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Brm chp07