BrightonSEO, March 2021
With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel Anderson and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.
What happens when you combine Mobile First Index, Performance, and JavaScript? You find the critical rendering path. This talk will look at how these 3 major components of search can guide your strategy and tactical ways to improve them.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Do SEOs Need to Know About Chromium? Of CORS! Extended Edition - BrightonSEO ...Jamie Indigo
Presented at BrightonSEO September 2021
Did you know that secrets about Google's Web Rendering Service are hiding in plain sight? Discover the relationship between Chromium and Google Search so you can leverage this open-source technology to discover technical SEO issues on your site.
Let us share with you a deep love of Chromium. Chromium runs Chrome. It also runs Google Search's Web Rendering Service. If Chromium adopts it, Google Search adopts it. Join in the love story so you can leverage this open-source technology to discover technical SEO issues on your site.
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
The need for speed is increasing, especially on mobile. At a time where mobile-users expect their needs to be met within 3 seconds, why do we find ourselves falling much shorter on this? Luke's SearchLeeds talk highlights the current standards delivered by industries on mobile, the differing standards we see cross-device, how shortfalls ultimately impact businesses and what we can do to ensure we deliver optimal mobile site speed performance. He also looked at existing and upcoming tools and technologies that we have at our disposal.
What happens when you combine Mobile First Index, Performance, and JavaScript? You find the critical rendering path. This talk will look at how these 3 major components of search can guide your strategy and tactical ways to improve them.
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Do SEOs Need to Know About Chromium? Of CORS! Extended Edition - BrightonSEO ...Jamie Indigo
Presented at BrightonSEO September 2021
Did you know that secrets about Google's Web Rendering Service are hiding in plain sight? Discover the relationship between Chromium and Google Search so you can leverage this open-source technology to discover technical SEO issues on your site.
Let us share with you a deep love of Chromium. Chromium runs Chrome. It also runs Google Search's Web Rendering Service. If Chromium adopts it, Google Search adopts it. Join in the love story so you can leverage this open-source technology to discover technical SEO issues on your site.
LAC 2019: Voice Search Opportunities In iGamingDan Taylor
Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
The need for speed is increasing, especially on mobile. At a time where mobile-users expect their needs to be met within 3 seconds, why do we find ourselves falling much shorter on this? Luke's SearchLeeds talk highlights the current standards delivered by industries on mobile, the differing standards we see cross-device, how shortfalls ultimately impact businesses and what we can do to ensure we deliver optimal mobile site speed performance. He also looked at existing and upcoming tools and technologies that we have at our disposal.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Headless CMS – the foundation of modern SEOCory Schmidt
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Keys To World-Class Retail Web Performance - Expert tips for holiday web read...SOASTA
As Walmart.com’s former head of Performance and Reliability, Cliff Crocker knows large scale web performance. Now SOASTA’s VP of products, Cliff is pouring his passion and expertise into cloud testing to solve the biggest challenges in mobile and web performance.
The holiday rush of mobile and web traffic to your web site has the potential for unprecedented success or spectacular public failure. The world’s leading retailers have turned to the cloud to assure that no matter what load, mobile and web apps will delight customers and protect revenue.
Join us as Cliff explores the key criteria for holiday web performance readiness:
Closing the gap in front- and back-end web performance and reliability
Collecting real user data to define the most realistic test scenarios
Preparing properly for the virtual walls of traffic during peak events
Leveraging CloudTest technology, as have 6 of 10 leading retailers
The technology landscape is changing with every passing year. The technology landscape is changing with every passing year. More people than ever before are now online. It also means that the ways that people are accessing the web all over the world are changing, too.
In this talk, I talk about the different techniques coupled with few case studies on how to improve front-end performance.
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
SearchLeeds 2019 - Polly Pospelova - How to hack rankings with page speed opt...SearchLeeds
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly shares exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Headless CMS – the foundation of modern SEOCory Schmidt
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Keys To World-Class Retail Web Performance - Expert tips for holiday web read...SOASTA
As Walmart.com’s former head of Performance and Reliability, Cliff Crocker knows large scale web performance. Now SOASTA’s VP of products, Cliff is pouring his passion and expertise into cloud testing to solve the biggest challenges in mobile and web performance.
The holiday rush of mobile and web traffic to your web site has the potential for unprecedented success or spectacular public failure. The world’s leading retailers have turned to the cloud to assure that no matter what load, mobile and web apps will delight customers and protect revenue.
Join us as Cliff explores the key criteria for holiday web performance readiness:
Closing the gap in front- and back-end web performance and reliability
Collecting real user data to define the most realistic test scenarios
Preparing properly for the virtual walls of traffic during peak events
Leveraging CloudTest technology, as have 6 of 10 leading retailers
The technology landscape is changing with every passing year. The technology landscape is changing with every passing year. More people than ever before are now online. It also means that the ways that people are accessing the web all over the world are changing, too.
In this talk, I talk about the different techniques coupled with few case studies on how to improve front-end performance.
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
Mobile Optimization Tips from Yottaa - MEGMeetup #1Yottaa
Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience.
In this talk we took a look at the recent and projected growth in mobile browsing, reviewed findings on how perceived and real performance problems impact users' browsing behavior, and provided useful tips and tools to maximize your site's mobile search ranking.
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
Optimizing Websites for Great User Experiences and Increased ConversionsWP Engine
Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
Demystifying Mobile SEO - 2014 Search Engine Strategies Atlanta SessionTim Cannon
As mobile internet usage continues to climb having a solid mobile experience for your website is vitally important. This session will dive into choosing the right approach for search engine optimization (SEO), responsive or dedicated mobile site, and then explore the more technical and strategic aspects of SEO for responsive design which is Google's recommended approach. There are a lot of things to consider from using frameworks, architecture, indexing, and UX. We will explore all of these and also outline recommendations for performance improvements which is critical to successfully implementing responsive design.
In this talk from DevCon TLV we covered:
● The power of HTML5 APIs and how you can use them in your next modern Web Apps.
● On the server side how you can use: Google Cloud Endpoints to scale your API and gain more productivity.
● We did some live Demos and talked about Big Query interfaces.
Big Trouble in Little Networks, new and improvedStacy Devino
View this presentation here on Android Developers:
https://www.youtube.com/watch?v=PxQl56aJ09A&
This is a rehashed version of:
http://www.slideshare.net/StacyWylie/big-trouble-in-little-networks with NEW content and merged example code!
Todays web front-end applications architecture. All resources shared at the end of presentation.
Full sources on:
https://lnkd.in/gyQuFKK
https://lnkd.in/gZK8Sp3
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
The tools used by the CRO masters round the world to optimise analytics, UX, VOC,insight and testing - all to optimise your insight or conversion figures.
When it comes to mobile web design and testing, mobility plays by a far different set of rules than the desktops of years past. We are challenged by the variety and multitude of browsers, devices, OS types and OS versions at consumers’ disposal. Simply put: the rules of mobility are not easy to master.
In this eBook, we discuss the following topics:
- Testing mobile websites in adverse operating conditions
- Scripting Reactively
- Prioritizing devices and browsers when testing
- Embracing hybrid mobile app models
- Preventing browser compatibility issues
- Avoiding hidden problems
- Verifying UI actions
- Using a different design for mobile
Similar to Are you there Page Experience? It's me, DevTools (20)
Rendering strategies: Measuring the devil's details in core web vitals - Jam...Jamie Indigo
Core Web Vital are the results of how we render a page. For all this buzz, the battlefield fits in your pocket.
The battle field for CWV is the initial viewport AKA above the fold
CWV are diagnostic output, the result of how quick we complete the critical rendering path.
How we render affects how quickly we achieve the critical rendering path.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
Technical Foundations of Successful Internationalization - SMX MunichJamie Indigo
Reaching the next billion users means breaking out of the high-speed, desktop-focused, Google-centric experience. In order to take the idea of going global from c-suite vision board to tactical reality, you’ll need to get technical. From servers to CDNs, hreflangs to JavaScript, Jamie will share the real-life lessons you'll need to identify, launch, and successfully monitor your growing international market. In this session Jamie will talk about server stability, location, and parity (or how I learned to stop worrying and love the world's trickiest game of telephone), the real cost of ccTLDs vs subfolders vs subdomains and shrinking screens and the rising costs of JavaScript.
Render v Rank SEO for JavaScript - SEMPDX EngagePDX 2019Jamie Indigo
Today, Jamie will go into one of the most valuable topics in technical SEO – rendering and JavaScript. 95% of sites use JS— so many that Google has had to reconsider how they crawl and index JavaScript generated. Let’s look at the new rules for a dynamically generated web.
Optimizing with Server Logs | Jamie Alberico @ #TechSEO Boost 2018Jamie Indigo
We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.
Creating Effective Ecommerce Information Architecture #SearchLove 2018Jamie Indigo
Users come to your site on a quest. When they feel smart and sophisticated on your website, they tend to stick around. Information architecture focuses on organizing content and functionality so that your site presents the best user experience it can. Delve into how information architecture can help your website level up with this #SearchLove 2018 presentation from Jamie Alberico
Site structure is a vital part of any successful site. Crafting an optimal site architecture that provides logical navigation for visitors and enables Google to understand how your site is connected, is one the best ways to significantly increase your performance in search.
We're in a cross-device mobile-first world. Here are detailed steps on how to lift and shift your desktop design to meet user needs on the new (and much smaller) default experience.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. Are you there Page Experience?
It’s me, Dev Tools.
Jamie Indigo, Senior Technical SEO
Rachel Anderson, Senior Technical SEO
@rachelleighrva @jammer_volts
4. What are DevTools?
“Chrome DevTools is a set of web developer
tools built directly into the Google Chrome
browser.”
AKA: Your way to prep for the update without all
those darn extensions
@rachelleighrva @jammer_volts
15. Intrusive Interstitials
● Impacts ranking not indexing
Defined by:
● Covering most or all of the content on a page
● Difficult if not impossible to close
● Popping up without
prompting
@rachelleighrva @jammer_volts
16. Use inspect to ensure crawlability
● Elements panel
● Biggest risk: content isn't available until the
interstitial is dismissed.
● Overlays are fine as long as the content is
available without dismissing or agreeing (or any
interaction)
@rachelleighrva @jammer_volts
19. HTTPS-Security
No excuses! We all need:
● Encryption: encrypting the exchanged data to keep it
secure from eavesdroppers
● Data integrity: data cannot be modified or corrupted
during transfer
● Authentication: proves that your users communicate
with the intended website
@rachelleighrva @jammer_volts
23. Meet the 3 components of Web Vitals
Loading Interactivity Visual Stability
�
�
⏳
Images via: The SEO's Guide to Google's Core Web Vitals
24. Why Web Vitals?
● Real humans want a good web experiences.
● One study found that mobile web users didn’t tend to
keep their attention on the screen for more than 4–8
seconds at a time.
● When a page passes CWVs, users are 24% less likely
to abandon page loads.
OO:OO:O8
Source: The Science Behind Web Vitals, Chromium Blog May 2020
26. Field Data
OR: Why don't my tests match the Crux report??
● Field data is the last 28 days averages from real
chrome users on your site
● CrUX data is field data
● CrUX data can be accessed with
Page Speed Insights, in GSC, LightHouse, and the
CrUX API
Source: The Science Behind Web Vitals, Chromium Blog May 2020
27. Lab Data
● Lab data is performance data collected within a
controlled environment with predefined device
and network settings.
● Lab data can be accessed in LightHouse and the
Dev Tools Performance report
Source: The Science Behind Web Vitals, Chromium Blog May 2020
29. Performance Report: Recording a Page Load
1. Press “record”
2. Refresh the
browser
3. Wait for the
page to load
4. Stop profiling
@rachelleighrva @jammer_volts
30. The Performance Report: Metric Markers
● LCP
● FCP
● FP
● DCL
● OL
@rachelleighrva @jammer_volts
31. Largest Contentful Paint
LCP measures loading
performance.
To provide a good user
experience, LCP should
occur within 2.5 seconds
of when the page first
starts loading.
LCP time
(in milliseconds) Color-coding
0–2,500 Green (fast)
2,500-4,000 Orange (moderate)
Over 4,000 Red (slow)
@rachelleighrva @jammer_volts
32. The Performance Report: LCP
● Resource Type
● Resource Size
● Related Node!
@rachelleighrva @jammer_volts
33. Cumulative Layout Shift
Cumulative Layout Shift
(CLS): measures visual
stability.
To provide a good user
experience, pages should
maintain a CLS of less
than 0.1.
CLS calculated score Color-coding
0–0.10 Green (fast)
0.11-0.24 Orange (moderate)
>= 0.25 Red (slow)
@rachelleighrva @jammer_volts
35. The Performance Report: CLS
● CLS is marked in
the experience row
as “layout shift”
● Details appear in
the summary
section
● There can be
multiple layout
shifts
@rachelleighrva @jammer_volts
36. First Input Delay
(FID) measures interactivity.
To provide a good user experience, pages should
have a FID of less than 100 milliseconds.
@rachelleighrva @jammer_volts
37. First Input Delay vs Total Blocking Time
There is no FID in lab data - TBT is the closest substitute
The Total Blocking Time (TBT) metric measures the total
amount of time between First Contentful Paint (FCP) and
Time to Interactive (TTI) where the main thread was blocked
for long enough to prevent input responsiveness.
FID
(in milliseconds)
TBT
(in milliseconds) Color-coding
0-100 0–300 Green (fast)
101-299 301-599 Orange (moderate)
>= 300 Over 600 Red (slow)
@rachelleighrva @jammer_volts
38. Causes of Poor FID
▪ Heavy JavaScript execution
const heavy = true;
While (heavy) {
console.log("FID fail")
}
@rachelleighrva @jammer_volts
39. Performance Report: Long Tasks
Long tasks (which are
added together for TBT)
are labeled in the Main
thread
@rachelleighrva @jammer_volts
40. The Performance Report: TBT
TBT is at the bottom of
the summary panel
(don’t be like Rachel who
manually added TBT from long
tasks for a month before
realizing this)
@rachelleighrva @jammer_volts
41. Finding Unused JavaScript
This is nice but what are
these scripts?
How much unused
JavaScript is there anyway?
@rachelleighrva @jammer_volts
42. Coverage Report: Unused Bytes
● You can identify
which scripts are
the most wasteful
and exactly which
lines are not
executed
@rachelleighrva @jammer_volts
44. Launching May 2021
● Page-level factor
● Score may be a mix of origin summary and
page specific
● The signal will use mobile CWV data
● AMP pages are included in the signal
● Noindexed pages are included in the
signal
@rachelleighrva @jammer_volts
45. Top Stories - AMP No
Longer Required
The change for non-AMP content to
become eligible to appear in the mobile Top
Stories feature in Search will also roll out in
May 2021.
Any page that meets the Google News
content policies will be eligible and we will
prioritize pages with great page experience,
whether implemented using AMP or any
other web technology, as we rank the results.
Timing for bringing page experience to Google Search
@rachelleighrva @jammer_volts
46. Expect Core Web Vitals to evolve
● Google intends to update the page
experience signals on an annual basis
● Future CWV metrics will be documented
similarly to the initial signal rollout.
@rachelleighrva @jammer_volts
47. The future of SEO is collaborative
Dev
UX
Product
Search
Engines
SEO
@rachelleighrva @jammer_volts
48. There’s SO Much More
● Need more DevTools
in your life?
Watch Chris Johnson’s
talk!
@rachelleighrva @jammer_volts
50. Resources
▪ Performance panel updates, Google
Developers
▪ A Technical SEO Guide to Lighthouse
Performance Metrics
@rachelleighrva @jammer_volts
51. Mobile-Friendly Resources
▪ Helping users find mobile-friendly pages Webmaster Blog, November 2014
▪ Finding more mobile-friendly search results Webmaster Blog, February 2015
▪ Mobile Friendliness Overview | Google Search Central
▪ Choose a mobile configuration | Google Search Central
▪ Customize your website software | Google Search Central
▪ Our Mobile Planet: US Infographic, Think with Google
▪ Mobile Path to Purchase: Five Key Findings
▪ Mobile Search Moments Study
▪ What to know when building a site for mobile devices | Google Search Central
@rachelleighrva @jammer_volts
53. Mobile-Friendly Testing Resources
▪ In Chrome using device emulation & Lighthouse panel
▪ Check your pages with the Mobile-Friendly Test
▪ Monitor your site with GSC’s Mobile Usability Report
@rachelleighrva @jammer_volts
54. Interstitial Resources
▪ Helping users easily access content on mobile Webmaster Blog, August
2016
▪ English Google Webmaster Central office-hours hangout Youtube @15:33,
October 2016
▪ Page-to-page interstitial @schachin Twitter, January 2017
▪ Geo location pop-in @johnmu Twitter May 2017
@rachelleighrva @jammer_volts
55. Safe Browsing Resources
▪ More Safe Browsing Help for Webmasters Webmaster Blog, August 2016
▪ Safe Browsing protection from even more deceptive attacks Webmaster Blog, November
2015
▪ Google Online Security Blog: More Protection from Unwanted Software Security Blog, February
2015
▪ Google Safe Browsing
▪ Security tips | Google Safety Center
▪ Help, I think I've been hacked! | Web Fundamentals
▪ Social Engineering (Phishing and Deceptive Sites)
▪ Malware and unwanted software | Google Search Central
▪ https://support.google.com/webmasters/answer/3258249#if_uncommon
▪ Malware and unwanted software | Google Search Central
@rachelleighrva @jammer_volts
56. HTTPS Resources
▪ Secure your site with HTTPS | Google Search Central
▪ HTTPS as a ranking signal Webmaster Blog, August 2014
▪ Here's to more HTTPS on the web! Webmaster Blog, November 2016
▪ Why HTTPS matters web.dev, April 2020
@rachelleighrva @jammer_volts
57. Page Experience Ranking Signal Resources
▪ Evaluating page experience for a better web Google Search Central
▪ Understanding page experience in Google Search results Google Search
Central
▪ Timing for bringing page experience to Google Search Google Search
Central
@rachelleighrva @jammer_volts
58. Core Web Vitals Resources
▪ The SEO's Guide to Google's Core Web Vitals DeepCrawl
▪ Core Web Vitals report Search Console Help
▪ Lighthouse Largest Contentful Paint web.dev
@rachelleighrva @jammer_volts
59. Core Web Vitals Testing Tools
▪ GoogleChrome/lighthouse, Github
▪ Google PageSpeed Insights page
▪ Chrome DevTools
▪ Google Search Console
▪ Measure
▪ Web Vitals - Chrome Web Store
▪ Chrome User Experience Report | Chrome UX Report
@rachelleighrva @jammer_volts
60. LCP Resources
▪ Largest Contentful Paint (LCP) web.dev
▪ Optimize Largest Contentful Paint web.dev
▪ Lighthouse Largest Contentful Paint web.dev
@rachelleighrva @jammer_volts
61. FID/TBT Resources
▪ First Input Delay (FID) web.dev
▪ Total Blocking Time (TBT) web.dev
▪ Optimize First Input Delay web.dev
▪ Lighthouse: Total Blocking Time web.dev
@rachelleighrva @jammer_volts
62. CLS Resources
▪ Optimize Cumulative Layout Shift web.dev
▪ Cumulative Layout Shift (CLS) web.dev
▪ Cumulative Layout Shift (CLS) in AMP – The AMP Blog AMP blog, April 2020
▪ Cumulative Layout Shift (CLS) Calculator
@rachelleighrva @jammer_volts