Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization.
Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
When it comes to mobile web design and testing, mobility plays by a far different set of rules than the desktops of years past. We are challenged by the variety and multitude of browsers, devices, OS types and OS versions at consumers’ disposal. Simply put: the rules of mobility are not easy to master.
In this eBook, we discuss the following topics:
- Testing mobile websites in adverse operating conditions
- Scripting Reactively
- Prioritizing devices and browsers when testing
- Embracing hybrid mobile app models
- Preventing browser compatibility issues
- Avoiding hidden problems
- Verifying UI actions
- Using a different design for mobile
Mobile Optimization Tips from Yottaa - MEGMeetup #1Yottaa
Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience.
In this talk we took a look at the recent and projected growth in mobile browsing, reviewed findings on how perceived and real performance problems impact users' browsing behavior, and provided useful tips and tools to maximize your site's mobile search ranking.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
When it comes to mobile web design and testing, mobility plays by a far different set of rules than the desktops of years past. We are challenged by the variety and multitude of browsers, devices, OS types and OS versions at consumers’ disposal. Simply put: the rules of mobility are not easy to master.
In this eBook, we discuss the following topics:
- Testing mobile websites in adverse operating conditions
- Scripting Reactively
- Prioritizing devices and browsers when testing
- Embracing hybrid mobile app models
- Preventing browser compatibility issues
- Avoiding hidden problems
- Verifying UI actions
- Using a different design for mobile
Mobile Optimization Tips from Yottaa - MEGMeetup #1Yottaa
Google recently announced that it will be changing the way search results are ranked for mobile browsers. tl;dr to webmasters: stop phoning in your mobile site optimizations if you want to...well, reach people on their phones. Google's announcement makes three main points: first, mobile browsing comprises a significant part of web traffic; second, web performance optimization is critical to end user experience; and finally, end users demand a device-specific and complete mobile browsing experience.
In this talk we took a look at the recent and projected growth in mobile browsing, reviewed findings on how perceived and real performance problems impact users' browsing behavior, and provided useful tips and tools to maximize your site's mobile search ranking.
I take a look at designing a modular template system. This is simply a group of reusable modules and email patterns, that can be combined together in various ways to generate different templates. Although not a new approach, I've seen a surge of interest in the last few years as everyone grapples with mobile redesigns.
The featured examples vary in scope and industry. Adorama started with just ten modules and have gone onto expand it, whereas Monster’s latest is 35. They also had different design challenges, which I go through along with our process, user testing and internal management.
Click the 'Notes' tab below right, to view the video transcript for each slide. The video shows the live templates and gives a bit more context than the deck. You can watch it here: http://bit.ly/1zumjAd
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
5 SIGNS WHEN YOU NEED TO GIVE A NEW LOOK TO YOUR WEBSITE \ 2020 | Visit Now.JacobDennis15
How long is your user staying on your website can predict the amount of interest they have in your website & offerings which can be gauged through the bounce rate on every page of your site. Google Analytics & certain other tools can help you with that. If the bounce rate is more than 40%, you will have to start planning the methods you need to make your users stay.
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.
What are the ways that startups can leverage the benefits that progressive web apps allow these days?
In this talk, I covered some of the startups best practices and how entrepreneurs can take advantage from the capabilities that PWAs give them.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
No importa como pero lo importante es que ganarás al 100%Derek Pippa Feria
¿Quieres utilizar un motor de búsqueda gratuito? Esto es nuevo incluso te paga
Puedes usar mi enlace: https://bit.ly/3y8yq7O
Les juro no es virus
No necesitas dinero Puedes usar este sitio web gratis y te pagarán por paypal
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
Mobile has become one of the most prominent platforms that every business should consider having a mobile strategy to best reach or engage their audience.
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
5 SIGNS WHEN YOU NEED TO GIVE A NEW LOOK TO YOUR WEBSITE \ 2020 | Visit Now.JacobDennis15
How long is your user staying on your website can predict the amount of interest they have in your website & offerings which can be gauged through the bounce rate on every page of your site. Google Analytics & certain other tools can help you with that. If the bounce rate is more than 40%, you will have to start planning the methods you need to make your users stay.
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Ready to go Mobile? Today's Mobile Landscape: Responsive, Adaptive, Hybrid, a...Jeremy Johnson
There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.
What are the ways that startups can leverage the benefits that progressive web apps allow these days?
In this talk, I covered some of the startups best practices and how entrepreneurs can take advantage from the capabilities that PWAs give them.
E-commerce Berlin Expo 2017 - AMP and Progressive Web Apps – Start Fast, Stay...E-Commerce Berlin EXPO
Laurence Kozera (Foucault) Global Product Partnerships Google
Christian Schlueter Teamlead Product Xing
Konstantin Guratzsch SEO Manager Xing
What if it were possible to use PWAs, along with Accelerated Mobile Pages (AMP), to deliver fast initial loading and reliable second-visit performance, as well as advanced features like offline reading and richer UI treatment for your audience? Well it is! Google Chrome worked with 11 global brands on their mobile presence to increase user engagement and speed. Hear from Google Chrome and XING on the benefits of progressive web apps and AMP to increase user engagement.
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.
Not Just a Pretty Face: Combining Form and Function for Maximum ConversionsWP Engine
The design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples and common mistakes made.
To view the on-demand webinar, register now at: https://hs.wpengine.com/webinar-form-function-maximum-conversions
A short presentation answering 3 main questions. Why we need Progressive Web Apps(PWA)? What is a progressive web app & it's features? and how a PWA works?
How to Manage Digital User Experience for Web ApplicationseG Innovations
If you're losing customers to competitors, the reason could be just one thing: customer experience. Managing the digital user experience is more critical than ever, and web application performance should be an essential element of business strategy. However, attempts to address this can often fragment and frustrate the organization.
This webinar on digital experience monitoring will address both the front-end — passive real user monitoring (RUM) and active synthetic transaction monitoring approaches — as well as back-end infrastructure monitoring. We'll discuss the pros and cons of each and outline why fragmenting your approach to end-user experience monitoring is no longer sufficient in the digital age.
Watch this webinar by John Worthington, Director Product Marketing, as he takes us for a deep-dive into digital experience monitoring.
- Learn how to track real-time user experience as end users access web applications
- Understand the customer journey end to end and determine business impact
- Proactively test user experience using simulation and baseline KPIs
- Evaluate pros and cons associated with passive and active user experience monitoring techniques
Are you there Page Experience? It's Me, DevTools.Rachel Anderson
With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.
Are you there Page Experience? It's me, DevToolsJamie Indigo
BrightonSEO, March 2021
With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel Anderson and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The technology landscape is changing with every passing year. The technology landscape is changing with every passing year. More people than ever before are now online. It also means that the ways that people are accessing the web all over the world are changing, too.
In this talk, I talk about the different techniques coupled with few case studies on how to improve front-end performance.
Progressive Web Apps use modern web capabilities to deliver an app-like user experience. They evolve from pages in browser tabs to immersive, top-level apps, maintaining the web's low friction at every moment.
They are reliable, fast, engaging and delivering amazing UX to end users. And they are here!
The slides are from my talk at http://2018.symfonycamp.org.ua/
Performance and User Experience for the Web of TomorrowWP Engine
Mariya Moeva, Product Manager at Google, discusses the future of the web and the important roles privacy, speed, and fostering quality user experiences have to play in it. Learn about tools like AMP, Site Kit and Web Stories for WordPress that you can use to assess and advance the performance of your WordPress site.
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
Similar to Optimizing Websites for Great User Experiences and Increased Conversions (20)
As a developer, nothing kills your passion for the craft like spending hours messing around with stuff “you know should be easier.” Platforms like WP Engine come packed with tools and features you can leverage to simplify your life as a developer. In this session, learn how and what you can offload so you can get back to what you're passionate about.
When you're at the edge, speed, security, and server health cannot be an afterthought. In this session, Cloudflare’s VP of Product Sergi Isasi and Pavan Tirupati, Product Manager from WP Engine will discuss why having an edge-first mentality is essential to the success of each website you build or maintain.
Post eCommerce Site Launch- Optimizing Your Conversion Rate.pdfWP Engine
You’ve launched your eCommerce website, now what? This session will help you learn how to improve conversion funnels across your website or application for demonstrably improved ROI.
The updates to Atlas' headless development tools will help you nail your clients' toughest requirements. Using the free sandboxed account for all headless session attendees, this demo will walk you through how to add these new features to your capabilities. You're on your way to building the most performant and secure sites on the web!
Migrations—especially at scale—can be a major pain, but with WP Engine we have the tools you need to make this painless. In this session, you’ll hear about WP Engine’s latest thought leadership on the need for WordPress standardization. WP Engine Onboarding Manager Michael Clayton walks through how to migrate a site to WP Engine and debunk common myths surrounding site migrations.
Keeping Your WordPress Sites Safe Amidst A Rise in Global Cyberattacks.pdfWP Engine
Eric Jones, VP of Corporate Marketing will be moderating this Q&A session with Cloudflare CSO, Joe Sullivan, along with WP Engine VP of Security, Brent Stackhouse and will feature this timely security-specific talk on how to lock down your sites. Highlighting recent cyber attack trends along with specific examples of how WP Engine protects your sites. The best part is developers will walk away with a clear checklist of steps to take for securing sites.
Building WordPress eCommerce at Scale .pdfWP Engine
WooCommerce gives a lot of freedom and is an excellent choice for building out and scaling a custom store. But no matter what platform you use, scaling takes a unique set of tools and skillset. In this talk, we will explore what it takes to build an eCommerce store that is ready to scale, and what it takes to build enterprise eCommerce websites that perform at top speeds in high-growth environments.
When a client has performance and security requirements, when should an agency choose traditional WordPress or Headless WordPress for the job? This panel of agency experts will weigh in the benefits, constraints, opportunities, and tradeoffs of going headless.
Best Practices for Site Deployment With Local.pdfWP Engine
While there’s no wrong way to take your sites live, we’ll walk through the various options for deploying your site from your local environment to your production environment. In this session, we’ll look at some Local workflow tools, and cover why you might choose one deployment method over another based on your team, workflow, and site details!
Site Monitoring: The Intersection of Product, UX Design & Research .pdfWP Engine
Don’t you hate it when you find out your site or your clients’ site is down…from your client? Don’t get blindsided ever again! Join WP Engine’s Bryan Smith and Kameron Fehrmann as they walk through WP Engine’s latest Site Monitoring product making this problem a relic of the past. In this session you will get a detailed look at the new product and how the intersection of UX Design, UX Research and Development came together to ensure product-market fit.
Front End: Building Future-Proof eCommerce Sites.pdfWP Engine
Full page editing is live in WordPress and getting better each day! The default WordPress block editor standardizes the way we integrate layouts, themes, and integrate new features on the front end of your website. This makes it easier to maintain, change and update, while having less bloat, being more portable, and loading faster. But is it right for your agency? 3rd-party page builders provide additional functionality, but create performance issues. When is it the right time to make the move? Join this session to find out!
Gutenberg, aka WordPress blocks, gives content producers powerful new ways to lay out content in a traditional WordPress site. Butow can headless WordPress developers empower Marketing teams with those same capabilities? In this session, the founder of GraphQL for WordPress (WPGraphQL) shares new capabilities and best practices for using Gutenberg on a headless site.
Blueprints and Other Local Features for Agencies.pdfWP Engine
We’re elevating a little-known, yet highly-loved feature in Local: Blueprints! Get a deep dive into the new Blueprints workflow and how to make it work for your business. Bonus: Get a sneak preview of the new Atlas Blueprints available in Local! Then we’ll take a look at other Local features built to help agencies and developers streamline their WordPress workflow while easily managing multiple sites.
Modern Theming & The Future of WordPress- Working with Full Site Editing and ...WP Engine
WordPress 5.9 introduced full-site editing to core—signifying a major shift in the way we build websites with WordPress. Join us in this session as we unpack these changes, and how you can leverage them to build better websites—the modern WordPress way.
6 WooCommerce Dev Tricks for Building Fast eCommerce Websites.pdfWP Engine
Next to sales, site speed is perhaps the most important metric for your eCommerce websites.Why? Fast eCommerce websites get more traffic, have higher conversion rates, lower bounce rates, and generate more return visitors. In this session, we'll explore developer tricks, WP Engine features, and other tools to make your Woo store even faster.
Headless 101 for WordPress Developers.pdfWP Engine
Headless development can be more powerful and even more fun than traditional WordPress development. However, with so many new choices in this emerging stack, what's the best way to get started? This workshop will walk builders from installing and optimizing a WordPress project for headless to templating your first page in a decoupled front-end.
Be the Change: The Future of WordPress with WP Engine's Developer Relations TeamWP Engine
WordPress 5.9 with Full Site editing will empower builders in a way we have never seen before. To help developers make a successful transition to the new way of building with WordPress, WP Engine formed a Developer Relations team as part of our core value, “Committed to Give Back". This team will serve as a conduit between the WordPress project, its users, and those who build with it. Learn how to power-up your next WordPress project with the help of WP Engine's new DevRel team. Press ahead!
Atlas is the complete solution for headless WordPress development, with open source tooling for page templating, data fetching, content modeling, and more. What's the current landscape of Atlas? Learn about exciting new tools available to headless WordPress developers that will make crafting high-performance and secure sites faster and easier.
2022 – Year of the WordPress Developer.pdfWP Engine
There has never been a better time to specialize in WordPress development. WordPress continues to eat the Internet as the world’s favorite content management system, and even the most popular headless CMS. Learn about the challenges and opportunities that lie ahead for WordPress developers in 2022, and what WP Engine is building to help make what you love doing even better.
Platforms like Shopify are great for launching a store quickly that you are managing yourself. But what happens when you're ready to scale? Ecommerce platforms are not one-size-fits-all and they come with their own strengths and weaknesses, based on the size, complexity, and the type of store you run.
Whether you’re a small business that's ready to scale or a large business looking to accelerate growth, WooCommerce can take your store to the next level.
In this conversation we will explore the pros and cons of WooCommerce and how it measures up to other eCommerce platforms to help you decide if WooCommerce is right for your build.
Earn recurring revenue, simplify your site management, and continuously showcase your value to clients!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2. #wpewebinar
CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar
3. #wpewebinar
Mobile UX Manager
Google
Claire Illmer
● Been at Google for ~5 years
● Loves reading about
behavioral psychology
● Used to water ski
competitively
●
Brand Manager
Xtreme Xperience
Mitch Gummerson
● Driven over 20 different
exotic cars
● Did branding & marketing for
a political candidate
● Owns a 1977 Porsche 911S
Targa
Chief Technology Officer
Launch Digital Marketing
Caitlin DiMare-Oliver
● Built a website to troll her
husband once
● Been working with WP since
it was a blogging platform
● Wishes her name were Azura
4. #wpewebinar
WHAT YOU’LL LEARN:
● Importance of site performance in a mobile-first world
● Why performance is important for web devs and agency clients
● Business results from site optimization
● Q&A
6. Proprietary + Confidential
1
Google analytics data, US, Q1 2016.
More than half
of all web traffic
is now coming
from smartphones
and tablets1
7. Driven by mobile, consumer behavior has
fundamentally changed
Proprietary + Confidential
1,2
Think with Google, January 2017, Overcoming Mobile Measurement Challenges to Drive Brand Lift and Sales Growth
3
Google/IPSOS Connect, March 2016, Digital Devices Bridge the Physical World, n=2013 US online respondents 18+
of consumers use their
smartphones to research1
of the ads that consumers
identified as being influential
in making a purchase were
viewed on a mobile device2
of online adults start an activity
on one device, but continue or
finish it on another3
79% 60% 75%
8. These factors lead to increased user satisfaction
and higher conversions
Design and
Functionality
Speed and
Performance
MOBILE SITES MATTER
9. MOBILE SITES MATTER
Speed thrills, friction kills
Proprietary + Confidential
Forrester Consulting on behalf of Akamai Technologies; n=1,048 U.S. online consumers, September 2009. Consumers in the Micro-Moment, Wave 3,
Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+. Akamai Technologies - 2014 Consumer Web Performance Expectations Survey
of customers will abandon
a site that takes over 3
seconds to load
of smartphone users will
immediately switch to another
site or app if it’s too clumsy
or slow
dissatisfied visitors will never
return to a website where
problems have occurred
1 in 5
29%53%
10. Impact of a 1 second
delay in load time
Proprietary + Confidential
Source: 2014 State of the Union report; See this blog post for more details regarding the report
Decrease in
conversion
rate
3.5%
91%
of smartphone users have screamed at,
cursed at, or thrown their phones when
pages take too long to load
38%Decrease in
page views
9.4%
Increase in
bounce rate
8.3%
MOBILE SITES MATTER
11. CASE STUDY
Mobile pages that load 1 second faster see up to
27% increase in CvR
Source: SOASTA Case study (September 1st, 2015)
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1.2 1.5 1.8 2.1 2.4 2.7 3.0 3.3 3.6 4.2 4.5 4.8 5.1 5.4 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8 8.1 8.4 8.7 9.0 9.3 9.6 9.9
Load time (seconds)
Sessions
Sessions Conversion rate (%)
1.9% conversion rate
1.5% conversion rate 1.7
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
Conversionrate(%)
58
51
45
39
32
26
19
13
6
0
Bouncerate(%)
Bounce rate (%)
20% bounce rate
12.8% bounce rate
12. MOBILE SITES MATTER
Google incorporating site speed into SERP
Google Webmasters Blog
● Page speed will be incorporated as a
ranking factor for mobile searches
● Launching July 2018
● Think broadly about how performance
affects a user’s experience and
consider a variety of user experience
metrics
● Now is the time to focus on
performance!
14. #wpewebinar
UX (User Experience) is simply that -
a user’s experience on a website or
in an application.
Performance = User Experience
It’s common knowledge these days that users are impatient and more than
willing to jump to a faster competitor site. What can we do about it?
• Recognize that website performance - specifically, speed, is a primary
detractor from user experience.
• Prioritize website performance first. Users can’t respond to your varying
button colors or content A/B tests if they bounce off the site!
• Don’t forget about mobile users; websites almost always perform better
on desktop.
A hand-crafted experience is worth nothing if it’s slow.
Let’s Bounce
What is UX?
15. #wpewebinar
Every audience is different, but the
trends are clear: 50% of more of
your audience is likely mobile.
Balance your own industry
knowledge and best practices for
your customers, and make sure
you’re delivering fast,
contextually-useful information to
your mobile audience.
Faster Sites = Fewer Bounces
This isn’t “one size fits all.”
What is UX?
16. #wpewebinar
The Low-Hanging Fruit
Immediate steps you can take to improve user experience
PageSpeed Insights is a tool from
Google that helps you pinpoint
areas you’ve optimized, and areas
you are lacking, with an easy to read
100-point scale. (The Chrome User
Experience Report is powered in
part by this data - check it out for
some tips!)
WebPageTest.org provides more
advanced developer tools, showing
a waterfall of resources and giving
easy to understand grades of A-F.
Benchmarking tools
Measuring Speed
• Autoptimize: This plugin helps with HTML, JS, and CSS minification,
compression, and combination. It can instantly improve your performance
in a few clicks, with little overhead.
• WP Smush It Pro: We used WP Smush It Pro (by WPMUDEV) to compress
all of the images; including original, full-size images, since they are used
sometimes as background images set to cover a large space.
• Scripts to Footer: When developing, it’s easy to make sure your custom
scripts enqueue in the footer, but harder to manage plugins. This handy
plugin will get blocking javascript out of of the way, and you can note
exclusions if needed.
• Lazy Load Images: The user doesn’t need all of the images outside the
initial viewport immediately; load them on demand!
17. 3 tools to analyze mobile sites
Proprietary + Confidential
Marketing focus on mSpeed
Uses real load time data from
WebpageTest.org
Test My Site (V2)
testmysite.thinkwithgoogle.com
Score-based diagnosis tool
Evaluates mSite Performance
along with PWA and general
best practices
Lighthouse
Chrome Extension
Detailed view into site components
Displays each element of page load
in order
Chrome Dev Tools
Available in Chrome Browser
MOBILE SITES MATTER
18. #wpewebinar
Digging Deeper
Create user shortcuts and improve interior and landing page
speeds.
1. Test your page speed and
performance on real mobile
devices, and in emulators
simulating 3G and LTE networks.
2. Test on a variety of devices,
including older ones. It’s more
likely a user has an older mobile
device than an outdated browser,
these days.
3. Consider use case when
reviewing pages. How are users
getting to the page, and did you
answer their question quickly?
Mobile users have unique
conditions.
Don’t forget...
Review your top 100 pages in Analytics as well as top landing pages and top exit
pages. Ask yourself:
• Are these pages responding with speed? What are the load times?
• Are these pages optimized for my users? How are users getting here? Why
are they entering or leaving this page?
• For landing pages, what additional information might be missing if
consumers are jumping into the middle of my sales funnel?
• For exit pages, can we keep users from leaving by improving their user
experience through performance, content, and design?
Review Analytics
19. #wpewebinar
Digging Even Deeper
Create user shortcuts and improve interior and landing page
speeds.
1. Test your page speed and
performance on real mobile devices,
and in emulators simulating 3G and
LTE networks.
2. Test on a variety of devices,
including older ones. It’s more likely
a user has an older mobile device
than an outdated browser, these
days.
3. Consider use case when
reviewing pages. How are users
getting to the page, and did you
answer their question quickly?
Mobile users have unique
conditions.
Don’t forget...
Once you’ve identified critical paths to your conversion funnel, scrutinize each
page and (that’s right) go back to speed. Benchmark, improve, and test each
page individually to optimize.
Remember, pagespeed tools only analyze the URL you provide. Interior pages
may be loading images, plugins, scripts, and fonts that are not optimized. Your
homepage could be lightning fast, with slow-loading interior pages due to
behemoth images or blocking scripts.
Review Analytics
20. #wpewebinar
Small Gains Add Up
Create user shortcuts and improve interior and landing page
speeds.
1. Test your page speed and
performance on real mobile devices,
and in emulators simulating 3G and
LTE networks.
2. Test on a variety of devices,
including older ones. It’s more likely
a user has an older mobile device
than an outdated browser, these
days.
3. Consider use case when
reviewing pages. How are users
getting to the page, and did you
answer their question quickly?
Mobile users have unique
conditions.
Don’t forget...
The last few “points” towards great performance scores, however you track them,
are often the hardest to achieve. Let’s eek out every last bit of performance:
• Upgrade to PHP7. It’s so much faster.
• Don’t let fonts block the page load; lazy load fonts and set a nice fallback
in the font stack. Using TypeKit? Turn on optimization!
• Check for long-running, or slow queriesl. Anything randomized is
suspect. Make use of WordPress’s built-in transients system for heavy
queries.
• Localize, minify, compress and combine third-party scripts (like that
really cool javascript library you’re using for animations) previously called
from public CDNs
▪ Don’t forget to set ticklers to update these with new releases!
21. #wpewebinar
Challenges
1. Combining and minifying Javascript can often have
unintended side effects.
2. Long-term performance and user experience
maintenance is often overlooked, but critical. Like
your car, your house, and your haircut - this needs
constant care.
3. Optimizing for mobile, specifically, can be a big task
with so many varying devices. Invest in tools like
BrowserStack and learn how to use developer tools
effectively to test mobile conditions.
Best Practices
1. Always test after modifying/compressing and combining
files; the order that these are combined is very
important.
2. Put time on your calendar to review the results of
ongoing performance and key metrics to ensure user
experience and site performance are in tip top shape.
3. Install plugins to help maintain performance and
monitor user experience. Image optimization is always
good, and some method to track 404s and page errors is
a smart move, too.
Challenges and best practices for optimizing sites
22. #wpewebinar
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There’s always more to do. For instance, even
with Xtreme Xperience, we should:
- Lazy load all the images in the theme,
not just the post content
- Revamp our code for mobile users to
ensure we get more, useful content on
the first “paint” to improve load times on
3G connections
- Focus on landing pages for more
optimization
There’s more.
23. #wpewebinar
Leverage tools for ongoing
performance tests to help create
action items when plugins, content,
or theme development puts you
behind the performance 8-ball
again.
Analyze, Rinse, and Repeat
Your audience and the web is changing: Change with it.
Ongoing performance tests
Test, Test …
Optimize as you go. Pages, images, videos -- they are being added. And
standards and techniques for page speed and user experience optimization are
changing regularly, too.
Check back regularly for new standards and stay ahead of competition and user
expectations with quarterly speed optimization tasks for your website.
Finally, leverage user data to determine if your optimization is working, or needs
work. Analytics and heat map tools can help tell a story, and user surveys and
collection of anecdotal evidence are critical in many industries.
A Developer’s Work is Never Done
24. #wpewebinar
1. WP Engine offers automated
performance testing delivered to
your email in an easy to read report
2. Pingdom subscribers can also get
page speed test results as well as
uptime results on a schedule
What to Watch
Using analytics to monitor performance
Ongoing performance tests
Test Again
• Bounce rates going up out of nowhere are a strong indicator that a
recent change in UX - be it performance, content, or layout - is negatively
affecting visitors
• Length of user sessions - Increased or decreased user sessions can help
validate or vilify recent edits
• Device distribution - Is mobile device share increasing or decreasing?
Which pages are visited most often on mobile, and are they optimized for
mobile visitors?
• Are new pages landing pages becoming popular? Are they well optimized
for the audience? Where are users referring from?
Metrics to Watch For… other than Conversion Rate
26. #wpewebinar
Hotjar is a perfect addition to a
marketer’s toolbox. By utilizing
heatmap features for both mobile
and desktop, as well as simple
surveys, our customers were able to
answer some of our most important
questions.
Your customers have the answers,
all you have to do is ask.
Survey & Test
By optimizing and improving our website we’re able to effectively convert
more traffic as our organic and paid strategy increases.
- What do we NEED to improve?
- What do we WANT to improve?
Assess the current website and create a plan based on your findings by...
- Surveying your visitors
- Use polls for quick responses
- Setup heatmaps to find the hottest areas on your page
- Don’t forget to ask your team too!
Part of the BIGGER strategy
Pedal to the Metal
Like exotic cars, sites are more fun when they’re fast
27. #wpewebinar
Discovery
Question 2Question 1
What is your biggest question,
fear or concern?
- What cars do we have?
- How much does this cost?
- Are they manual or
automatics?
- How many laps do you get?
- What happens if it rains?
What’s stopping you from
reserving today?
- Costs too much
- Don’t have the money
- Dates or times don’t line up
- Location isn’t close enough
What’s holding you back?
- Don’t have the money
- Location might not work
- Don’t agree with the price
28. #wpewebinar
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HEATMAPS
What we observed
- Less than ~12% scrolled to see our event calendar
and less than ~50% of visitors scrolled beyond the
fold
What it means to us
- Remove the fluff, only important info
SURVEYS
Responses we got
- Location, time, money, price, how to book, etc
What it means to us
- Clear up our messaging and be more transparent
Analyze your Findings
Avg Fold
> 50%
Avg Fold
> 50%
29. #wpewebinar
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1. Create consistent action buttons across the website to lead consumers to
conversion.
2. Developed an all-new booking system to improve and simplify the
booking process.
3. Reorganize the hierarchy of information on our site.
The best way to book is the simplest way to book
Conversions: +7.68%
Transactions: +22.14%
Revenue: +43.27%
Avg Order Value: +17.29%
2017 vs. 2016
Booking Flow / Customer Journey
Where we focused our efforts:
1. A 3-click sales funnel to get any consumer to the booking page and
checkout as simple as possible.
2. An interactive and customized checkout process that is simple and easy to
use.
3. Redeveloped homepage, event pages and location page emphasizing the
most important information consumers will need to know.
Results:
2017
2016
30. #wpewebinar
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1. Specificity over fluff. Focused on ensuring our copy points
specify we’re a tour based business
2. Develop new sections to answer customers hesitations
and reduce the amount of customer questions.
3. Create scarcity and urgency to entice customers to book
ahead of time.
Be BOLD. Get your point across
Bounce Rate: -34.39%
Pages/Session: +31.94%
2017 vs. 2016
Messaging / Copywriting
Where we focused our efforts:
1. Clearly defined our functional business.
2. NEW ‘How It Works’ tab on homepage that opens to
explain our program even further. Dropped links across
the site to drive traffic (FAQ page, blog posts, etc.)
3. New countdown timers to create urgency with discount
opportunities.
Results:
33. #wpewebinar
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1. Tasked Launch Digital Marketing with backend
upgrades solely focused on improving site speed.
2. Improved support during peak sales times (ie.
holiday seasons.)
3. Requested custom UI to adjust areas of our site
that we’re previously available to us.
Amazing UX doesn’t work if it’s slow
Avg. Page Load Time: -16.23%
Down Time: ~1 vs ~5 occasions
2017 vs. 2016
Site Speed & Customization
Where we focused our efforts:
1. Implementation of the Content Delivery Network
(CDN), moved to a new server, added WP Engine
and finally upgraded to PHP7
2. Dedicated support during peak sales times like
Black Friday and Cyber Monday.
3. Ability to adjust messaging on our site to reflect our
current offerings and promotions in various
locations. (Custom linking, promo graphics, etc.)
Results:
34. #wpewebinar
Implemented Content
Delivery Network
“We overestimate what we can accomplish in a week and
underestimate what we can do in a year” - Someone inspirational
A Year of Optimization
Jan ‘17 July ‘17 Sept - Nov ‘17
Migrated Xtreme Xperience
website over to a new server
Introduced WP Engine
Upgraded to PHP7
Home Page
Event Page
Single Event Page
Sept - Nov ‘16
+7.68%
+22.14%
+43.27%
+17.29%
Conversions
Transactions
Revenue
Avg Order Value
2017 vs 2016
-34.39%
+31.94%
-16.23%
~1 vs ~5 occasions
Bounce Rate
Pages/Session
Avg. Page Load Time
(Average over all pages)
Down Time
All data sourced from Google Analytics
comparing 2017 vs 2016 beginning from
January 1 - December 31.
36. #wpewebinar
RESOURCES
Launch Digital Marketing
Xtreme Xperience
Plugins for Optimization:
● Autoptimize
● Scripts to Footer
● WP Smush Pro
Lazy Font Load Techniques:
● David Walsh Font Loading
Speed Testing:
● Webpagetest.org
● Page Speed Insights
● Test My Site
● Pingdom
● WP Engine Page Performance