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Uploaded byTom Capper
The Two Tiered SERP - Tom Capper SearchLove London 2018
The document discusses the evolving landscape of SEO, emphasizing the diminishing importance of traditional ranking factors like links for high-ranking terms, while highlighting the significance of user engagement metrics such as pogo-sticking rates and brand awareness. It references changes in Google's algorithm and posits that higher rankings might rely more on user intent and experience rather than just established SEO practices. The document concludes with recommendations for adapting to these changes while maintaining foundational SEO strategies.
