Foursquare was originally created in 2007 as a social networking site focused on location check-ins but lost popularity with the rise of Twitter. It then changed in 2010 into a group texting app called Group Text. The document suggests bringing back the check-in feature to more easily locate friends. It also recommends utilizing group chat to create meeting places, improving the website, creating personal pages, and increasing marketing through connections to Facebook and Twitter to expand the audience.