BreathResearch Campaign Report: May-September 2012
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The campaign report summarizes a social media and public relations campaign run by talkTECH Communications from May to September 2012 for BreathResearch. Key accomplishments included gaining over 1,725 Twitter followers for @BreathResearch, securing 7 feature media placements, creating and pitching an infographic, and drafting a news release about BreathResearch's new mobile app that garnered over 1,700 headline impressions. The campaign connected BreathResearch to contacts for National Yoga Month and optimized their online presence.
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Social media: a catalyst for change (in afib patient associations)
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- Preliminary survey results found that farmers were uncertain about the impacts of climate change but many agreed that droughts would increase and temperatures would rise.
- While many farmers intended to stay committed to farming, they were open to adapting their practices like using more drought-tolerant crops or increasing water conservation.Towards Lightweight Cyber-Physical Energy Systems using Linked Data, the Web ...
Cyber-Physical Energy Systems (CPES) exploit the potential of information technology to boost energy efficiency while minimising environmental impacts. CPES can help manage energy more efficiently by providing a functional view of the entire energy system so that energy activities can be understood, changed, and reinvented to better support sustainable practices. CPES can be applied at different scales from Smart Grids and Smart Cities to Smart Enterprises and Smart Buildings. Significant technical challenges exist in terms of information management, leveraging real-time sensor data, coordination of the various stakeholders to optimize energy usage.
In this talk I describe an approach to overcome these challenges by re-using the Web standards to quickly connect the required systems within a CPES. The resulting lightweight architecture leverages Web technologies including Linked Data, the Web of Things, and Social Media. The paper describes the fundamentals of the approach and demonstrates it within an Enterprise Energy Management scenario smart building.
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Consumers of financial information come in many guises from personal investors looking for that value for money share, to government regulators investigating corporate fraud, to business executives seeking competitive advantage over their competition. While the particular analysis performed by each of these information consumers will vary, they all have to deal with the explosion of information available from multiple sources including, SEC filings, corporate press releases, market press coverage, and expert commentary. Recent economic events have begun to bring sharp focus on the activities and actions of financial markets, institutions and not least regulatory authorities. Calls for enhanced scrutiny will bring increased regulation and information transparency While extracting information from individual filings is relatively easy to perform when a machine readable format is utilized (for example, using XBRL, the eXtensible Business Reporting Language), cross comparison of extracted financial information can be problematic as descriptions and accounting terms vary across companies and jurisdictions. Across multiple sources the problem becomes the classical data integration problem where a common data abstraction is necessary before functional data use can begin. Within this paper we discuss the challenges in converging financial data from multiple sources. We concentrate on integrating data from multiple sources in terms of the abstraction, linking, and consolidation activities needed to consolidate data before more sophisticated analysis algorithms can examine the data for the objectives of particular information consumers (for e.g. competitive analysis, regulatory compliance, or investor analysis). We base our discussion on several years researching and deploying data integration systems in both the web and enterprise environments.
E. Curry, A. Harth, and S. O’Riain, “Challenges Ahead for Converging Financial Data,” in Proceedings of the XBRL/W3C Workshop on Improving Access to Financial Data on the Web, 2009.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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- 1. CAMPAIGN REPORT MAY – SEPTEMBER 2012 PREPARED BY: talkTECH Communications, LLC
- 2. Key Data • Managed and garnered over 1,725 Twitter followers for @BreathResearch with a reach of 84,583 • Connected BRI team to National Yoga Month contact • Garnered 7 feature media placements • Created and pitched 1 infographic • Pitched and edited byline articles • Drafted 1 news release: 1,748 total headline impressions Feature Placements
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