The campaign report summarizes key activities from May to September 2012 for Cinegif. It includes garnering over 491 Twitter followers for the @Cinegif account with a reach of 67,393 people. 24 feature media placements were secured and 2 news releases were drafted and pitched, achieving over 2,700 total headline impressions. Marketing collateral created included an infographic on GIFs and marketing. The report concludes by thanking the reader and noting the confidential nature of the document.