New media is revolutionizing how people communicate about health issue. US State and Local Health Departments are beginning to use new media to help better reach and engage their constituents with important health messages. This presentation explores ways that Health Departments can improve their use of new media to achieve their goals. It was presented in Chicago, Illinois on September 24, 2013 at the Annual Training Symposium of the National Public Health Information Coalition (NPHIC) as their annual Berreth Lecture to honor the memory of Don Berreth, founder of NPHIC.
This slides wer presented at the Medicine 2.0 conference at Stanford University on 09.17.11 and include data that was collected as part of a research collaboration b/w Bob Miller (Hopkins), Bryan Vartabedian (Baylor), Molly Wasko (UAB), and the team at CE Outcomes. This research was funded in part by the Medical Education Group at Pfizer, Inc.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
This slides wer presented at the Medicine 2.0 conference at Stanford University on 09.17.11 and include data that was collected as part of a research collaboration b/w Bob Miller (Hopkins), Bryan Vartabedian (Baylor), Molly Wasko (UAB), and the team at CE Outcomes. This research was funded in part by the Medical Education Group at Pfizer, Inc.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Web, digital media, and social media initiatives at the Jewish General Hospital.
Web, médias numériques, et initiatives de médias sociaux à l\'Hôpital général juif.
Social Media, Medicine and Health Literacy: Chronic Disease PreventionCameron Norman
A presentation made to the International Roundtable on Health Literacy and Chronic Disease Management held in Vancouver, BC from May 1-4th and sponsored by the Peter Wall Centre for Advanced Studies.
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
Using Social Technologies for Public Health, 2014Douglas Joubert
Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Web, digital media, and social media initiatives at the Jewish General Hospital.
Web, médias numériques, et initiatives de médias sociaux à l\'Hôpital général juif.
Social Media, Medicine and Health Literacy: Chronic Disease PreventionCameron Norman
A presentation made to the International Roundtable on Health Literacy and Chronic Disease Management held in Vancouver, BC from May 1-4th and sponsored by the Peter Wall Centre for Advanced Studies.
What is Health 2.0? How are patients using the web to find answers to their health questions?
Social Media in Health Care was created to answer these questions. This presentation discusses how Web 2.0 has changed patient communication and how sites like Twitter, Facebook and YouTube are helping patients create health communities. Find out how patients are becoming prosumers as they take control of their health care more than ever before.
Using Social Technologies for Public Health, 2014Douglas Joubert
Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Master chef in healthcare- integrating social media - @DrNic1Nick van Terheyden
Social Media is rapidly becoming an integral part of our lives. Despite the pervasive nature of the communication channel healthcare remains a technology laggard. This presentation will offer insights to help understand why they should join the community,
Webinar Series on Demystifying Phases in Clinical Trials & COVID-19 Updates organized by Institute for Clinical Research (ICR), NIH
Speaker: Dr. Salina Abdul Aziz. MREC Chairperson
More information, please visit: https://clinupcovid.mailerpage.com/resources/p9f2i7-introduction-to-phase-2-3-trial-s
Why invest into infodemic management in health emergenciesTina Purnat
A lecture discussing the challenge of health misinformation and information ecosystem in public health, how this impacts demand promotion in health, and how this then relates to responding to misinformation and infodemics in health emergencies. Appended with lots of tools, guidance and resources for people who want to do more reading.
Keeping Abreast of Change: The Role of Social Media in Freelance Medical WritingJennifer Minarcik
Research on the use of social media, specifically how freelance medical writers professionally use social media, has yet to be performed. This study provides information on which social media tools freelance medical writers use for information mining and sharing, and how important these social media tools are to the success of their professional growth.
In search of a Digital Health CompassPatient Empowerment chronaki
Presentation of the digital health compass in the Portuguese eHealth Summer Week with Anne Moen (U of Oslo), Catherine Chronaki (HL7), Rita Mendes (SPMS). Great moderation by Constantino Sakellarides, ENSP.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
The health datapalooza story building an open data ecosystem for healthAman Bhandari
How we launched the Health Datapalooza under Todd Park and Aneesh Chopra. We used the open data and open gov mandate to release data and use that to fuel entrepreneurship and innovation in healthcare.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
The Health Datapalooza Story: Health Data Initiativethdblog
How we launched the Health Datapalooza under Todd Park and Aneesh Chopra. We used the open data and open gov mandate to release data and use that to fuel entrepreneurship and innovation in healthcare.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
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The Dos and Don'ts of Digital: Using Social Media for Professional AdvancementJay Bernhardt
Social media sites have become powerful and important tools for public health as they have grown in popularity and they also offer many features that can be utilized for professional development and advancement. When used wisely and prudently, social media sites and platforms offer great potential for professional development by building and cultivating professional networks, as well as sharing information to increase one’s recognition and improve one’s reputation. They also provide a medium for increasing one’s knowledge and awareness of timely news and trends by following important organizations, opinion leaders, and influential professionals. When used unwisely and imprudently, there is the potential to delay, damage, or even destroy one’s professional and personal life. In this webinar, Dr. Bernhardt will offer recommendations for using Facebook, LinkedIn, and Twitter for professional development and caution against online behaviors that may have negative professional consequences.
Presentation on the future of mHealth delivered on May 25, 2011 an an mHealth Roundtable sponsored by the Institute of Federal Health Care in Washington, DC.
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Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
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New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Evaluation of antidepressant activity of clitoris ternatea in animals
Digital Health Departments:Using New Media for Greater Engagement and Impact
1. @jaybernhardt
Digital Health Departments:
Using New Media for Greater
Engagement & Impact
Jay M. Bernhardt, PhD, MPH
Professor and Director
DONALD A. BERRETH LECTURE
SEPTEMBER 22, 2014
CHICAGO, ILLINOIS
2. @jaybernhardt
Center for Digital Health and Wellness
• CDHW Mission
– To save lives, prevent
illness, and promote wellbeing
through creative and
innovative digital health
research, training, practice, an
d partnerships.
• Selected Programs
– Digital Health Communication
Exchange (DHCX): dhcx.org
– Graduate Certificate in
Digital Health and Wellness:
cdhw.hhp.ufl.edu
3. @jaybernhardt
Berreth Lecture 2013 Overview
• New media usage and trends
– In the US and around the world
– In US health departments
• New media best practices
– For selected platforms
– Evaluation strategies
– Overcoming barriers
4. @jaybernhardt
Definitions and Terms
• New Media: digital stuff that isn’t “old media”
• Social Media: internet applications where users
create, share, and exchange information
• Social Networks: relationship structures among
and between individuals and organizations
• Web 2.0: digital sites that leverage user
content, open source principles, and network
effects
• These terms will be mostly used interchangeably
• So will website, site, channel, platform, tool, app
16. @jaybernhardt
State Health Departments: Adoption and Use
Thackeray, R., VanWagenen, S., Koch Smith, A., Neiger, B., Prier, K. (2012). Adoption and
use of social media among public health departments. BMC Public Health, 12(1), 242-247.
17. @jaybernhardt
Connections Among State Health Depts.
Harris, J. (2013). The network of web 2.0 connections among state health departments: new
pathways for dissemination. Journal Of Public Health Management & Practice, 19(3), E20-4.
18. @jaybernhardt
Local Health Departments: Adoption and Use
Harris, J. K., Mueller, N. L., & Snider, D. (2013). Social Media Adoption in Local Health
Departments Nationwide. American Journal Of Public Health, 103(9), 1700-1707.
19. @jaybernhardt
Local Health Department: Adoption and Use
Harris, J. K., Mueller, N. L., & Snider, D. (2013). Social Media Adoption in Local Health
Departments Nationwide. American Journal Of Public Health, 103(9), 1700-1707.
20. @jaybernhardt
Local Health Department: Twitter Followers
Harris, J., Choucair, B., Maier, R., Jolani, N., Bernhardt, J. (under review). Are public
health organizations tweeting to the choir? Understanding LHD Twitter followership.
• More organizations than individuals
• Organizations
– Health-focused
– Located outside the state
– Education, govt, and non-profits
• Individuals
– Local
– Not health-focused
• Higher percentage of local followers
– Having a PIO on staff
– Serving a larger population
– Tweeting more frequently
21. @jaybernhardt
What are LHDs tweeting about?
Neiger, B., Thackeray, R. Burton, S. Thackeray, C., Reese, J. (2013)Use of Twitter Among LHD’s:
An Analysis of Information Sharing, Engagement, and Action. JMIR, 15(8), 177.
56% 40%
22. @jaybernhardt
Top 5 Most Social Media Friendly State
Health Departments for 2013
• Arizona Dept of Health Services
– Almost 5M YouTube views*
• California Dept of Public Health
– Almost 8k Twitter followers
• Florida Department of Health
– Almost 2.5k Facebook likes
• Michigan Dept of Comm Health
– Almost 5k Twitter followers
• Alaska Dept of Health & Social Svc
– More than 125k YouTube views* More than 4.5M from other sources
23. @jaybernhardt
New Media Use in SHDs and LHDs
• Increasing numbers of HDs using new media
• Very low numbers of users relative to pops
• Not necessarily reaching targeted audiences
• Predictors of greater new media success
– Having expertise (e.g., public information officer)
– Sharing updates with greater frequency
– Repurposing other people’s content
25. @jaybernhardt
New Media Requires Strategy!
• New media is a tactic, that requires strategic
planning to use correctly and effectively
• Questions to answer when planning strategy:
– Who are the intended audience and key segments?
– What are the goals, objectives, and outcomes?
– What products and messages will be used?
– What resources are available (budget, expertise,
personnel time, lead time, audience involvement)?
Adapted from CDC SocialMediaWorks
26. @jaybernhardt
What is SocialMediaWorks?
A social media strategy tool to improve:
Methodology: planning,
organizing and education.
Connection: promote listening
and forum activity.
Recommendations: prioritize
social media channels and metric use.
http://www.cdc.gov/HealthCommWorks
28. @jaybernhardt
Facebook & Online Social Networks
• Facebook
• More than 1B users
• Highly sharable content
• Highly targeted ads
• Extensive user data
• Mobile access common
• Hard to get followers
• Closed data system
29. @jaybernhardt
Facebook Best Practices
• 0.0: Inform Design from the Best-in-Class Pages
• 1.0: Posts = Frequent, Interesting, Sharable, Hip
• 2.0: Generate followers and shares through
cross-promoted content and targeted ads
• 3.0: Engage in two-way communication and
analyze social media data streams for trends
31. @jaybernhardt
Twitter and Microblogging
• Twitter
• More than 500M users
• ≤140 characters per tweet
with photos, videos, links
• Hashtag (#) categorization
• Aggregators are essential
• Open access to all info
• Live tweeting TV & events
• Great professional resource
• You all should use Twitter!
32. @jaybernhardt
Twitter Best Practices
• 0.0: Follow peers and other professionals
• 1.0: Posts =
Timely, Hashtagged, Interesting, Noteworthy,
Graphical, Frequent, Repeated
• 2.0: Attract followers through creative
content, live tweeting, and constant
promotion
• 3.0: Engage in two-way communication and
analyze social media data streams for trends
34. @jaybernhardt
YouTube and Streaming Media
• YouTube
• >1B users per month
• 100 hours uploaded/minute
• Professional & User Generated
• Embeddable and sharable
• >25% watched on mobile
• Other platforms:
– Vimeo, Vevo, Veoh, etc.
– Netflix, Amazon Prime, etc.
35. @jaybernhardt
YouTube Best Practices
• 0.0: Create your own YouTube Channel
• 1.0: Leverage your content and share other’s
high quality and high demand content
• 2.0: Videos = Short, Narrative, Creative,
Emotional, Real People, Sharable
• 3.0: Solicit appropriate user generated content
36. @jaybernhardt
Other New Media Platforms
• LinkedIn: Join and create groups, recruit talent
• Google+: Social layer integrated with gmail, etc.
• Pinterest: Pin photos, videos, infographics
• Instagram: Share visual stories, photovoice
• Vine: Very sharable but must be fun
• Google/Bing: Not new media, but SEO matters
37. @jaybernhardt
Systematic Lit Review of Social Media
• Reviewed 98 studies using social media and
identified 6 main benefits for social media
1. Increased interactions with audience members
2. More available, shared, and tailored information
3. Increased accessibility to health information
4. Increased peer, social, and emotional support
5. Contributing to public health surveillance
6. Influencing public health policy
• Limitations: Reliability, Confidentiality, Privacy
Moorhead, S.A., et al. (2013). A New Dimension of Health Care: Systematic Review of the
Uses, Benefits, and Limitations of Social Media for Health Communication, JMIR, 15(4): e85.
38. @jaybernhardt
mHealth = Multi-Media Platform
http://www.technobuffalo.com/mobile-devices/phones/the-all-in-one-conundrum-a-delightful-rant/
Voice (live,
recorded, IVR)
SMS or MMS
Email or
Instant Message
Audio file
(MP3, etc.)
Games
Video file
(M4V, etc.)
Mobile Web
Self-
Monitoring
Custom
applications
(“apps”)
GPS/Location
39. @jaybernhardt
“We have never lived in a time with the opportunity to
put a computer in the pocket of 5 billion people.”
- Marc Andreessen
40. @jaybernhardt
Meta-analysis of SMS-based health promotion
• Overall weighted mean effect size was d = .329
(p < .001): “small to medium magnitude“
• Smoking cessation and physical activity worked best
• Tailoring and personalization improved outcomes
• Personalized or decreasing message frequency
worked better than using a fixed message frequency
• HHS Text4Health Task Force strongly supports SMS
Head, K.J., et al. (2013). Efficacy of text messaging-based interventions for
health promotion: A meta-analysis, Social Science and Medicine, 97, 41-48.
41. @jaybernhardt
Mobile Web (mWeb)
• Almost two-thirds of mobile phone
owners go online
• More time spent accessing web
from mobile than desktops/laptops
• Few health depts have mobile
optimized website or content
• Some health organizations created
limited mobile sites
42. @jaybernhardt
mHealth Department Apps
• About 1.5B apps available
• About 70B downloads
• About 40K health apps
and 50M downloads
• Limited efficacy evidence
• High production costs
43. @jaybernhardt
mHealth Department Best Practices
• 0.0: Using and promoting existing mobile tools
• 1.0: Create apps for local needs and resources
• 2.0: Create interactive SMS health programs
• 3.0: Develop mWeb with “responsive design”
45. @jaybernhardt
Evaluating New Media Programs
• Develop your new media program strategy
– Audience, Objectives, Outcomes, Media, Messages
• Select and benchmark your metrics and analytics
– Exposure, Engagement, Impacts, Outcomes
– Consider evaluation designs with comparison groups
• Implement and monitor your program
• Gather, code, organize, integrate, analyze data
• Report findings, adjust practices and programs
46. @jaybernhardt
Evaluating New Media Programs
• Six levels of evaluation
data and measurement
– Social Media Data and
Public Information Cloud
– Audience Research and
Formative Evaluation
– Program Exposure and Reach
– Engagement and Interactions
– Program Impacts
– Health Outcomes
CDC Framework for Program Evaluation
http://www.cdc.gov/eval/framework/index.htm
47. @jaybernhardt
Evaluation Best Practices
• 0.0: Program has target audience and objectives
• 1.0: Use analytics to capture exposure and reach
• 2.0: Integrate survey and surveillance data
• 3.0: Use longitudinal panel design with controls
48. @jaybernhardt
Barriers to using New Media
• Limited expertise in the workforce
– Recruit, Train, Partner, Outsource
• Limited personnel and time
– Cross-train
workforce, Interns, Partner, Repurpose other
org’s channels/content
• Difficult to prioritize new media programs
– Short term: Move from 0.0 to 2.0 or 3.0 in social
– Long term: Start planning your mobile strategy
49. @jaybernhardt
Barriers to using New Media
• Limited access to technologies and sites
– Highlight new media at peer organizations
– Build relationships with IT personnel
• Limited data or evidence of efficacy
– Research and evaluation evidence is growing
– Focus on “systematic literature reviews”
• Uninformed or unsupportive bosses
– “Know your audience” and address their needs
51. @jaybernhardt
Jay’s Conclusions & Recommendations
• Social media and mobile are nearly ubiquitous
• HD’s are using new media with limited uptake
• New media requires strategy and evaluation
• Best practices can move you from 0.0 to 3.0
• Develop your mobile strategies now
Some Closing Thoughts…
56. @jaybernhardt
Recommended Resources
• CDC HealthCommWorks
– http://www.cdc.gov/healthcommworks
• CDC Social Media Tools, Guidelines & Best Practices
– http://www.cdc.gov/SocialMedia/Tools/guidelines
• HHS.gov Digital Strategy
– http://www.hhs.gov/digitalstrategy
• Journal of Medial Internet Research (JMIR)
– http://jmir.org
• Pew Internet and American Life Project
– http://www.pewinternet.org
Editor's Notes
In 2012, Thackeray and colleagues found that 60% percent of SHDs reported using at least one social media application. Of these, 86.7% had a Twitteraccount, 56% a Facebook account, and 43% a YouTube channel.
Researchers looked at connections among health departments by searching the friend/like or follower list of each state health department’s Facebook or Twitter account. A total of 37 state health departments were connected to each other on Twitter, while only 24 were connected to each other on Facebook. Researchers found that state health departments using Twitter were more likely to follow other state health departments in the same geographic region, this was not the true for Facebook. The size of the circles is proportional to how many state health departments are friends or followers of a health department.
In 2012, researchers looked at 2,565 local health departments nationwide and found that only 24% had Facebook, 8% Twitter, and 7% had both.
Researchers found that the numberof local state health departments who have adopted Facebook and Twitter increased between 2007 and 2012.
Researchers collected a sample of 4,779 twitter followers from 59 randomly selected local health departments in the United States. The twitter followers were coded by type (individual versus organization), location, health-focus, and industry. Results showed that local health departments’ twitter accounts were followed by more organizations than individuals. The organizations tended to be health-focused, located outside the state from the local health being followed, and from education, government, and non-profit sectors. Individuals were likely to be local and not health-focused. Having a public information officer on staff, serving a larger population, and tweeting more frequently was associated with having a higher percentage of local followers.
Researchers collected tweets from 210 local health departments. 56.1% of the tweets were related to personal health while 39.5% were related to the organization.Of the personal health related tweets, 58.5% involved factual information and 41.4% encouraged action. Of the tweets related to the organization, 51.9% were one-way communication about the organization and its services and events, 35% of the tweets related to the organization tried to engage followers in conversation, and 13.3% encourage action to benefit the organization.
I need [the] (Initiative Name) initiative to engage (Audience)with (Content) to get them to (Objective).I will achieve my overall goal with (Weekly Staff Hours) staff hours,(Monthly Budget), and be ready to begin in (Lead Time). The duration of the initiative will be (Initiative Duration).
5) International travel to developing countries (Kibera, Asia, etc.):
3) Technology inspires me – apple 2 to todays and tomorrow’s breakthroughs
9) BIG changes inspire me – think big, dream big, e.g., Biggest Loser, rags to riches, MLK, iPod, etc.