Health 2.0 Talk at CaBIG
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Health 2.0 refers to the application of Web 2.0 technologies and principles to healthcare, including personalized search tools, online health communities that share information, and new interfaces and analytics that unlock health data. The document outlines the current state of Health 2.0 with search, communities and tools, and predicts future directions such as better integration of these areas and new "unplatforms" that bring together applications and data across different services. The goal is more engaged patients and improved healthcare through leveraging collective knowledge and data.
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Health 2.0 Talk at CaBIG
- 1. Health 2.0, the Universe & Everything Matthew Holt Co-founder, Health 2.0 & Founder/Author, The Health Care Blog
- 3. What’s he going to talk about?* Web 2.0 Health 2.0—The Present • Search, Communities & Tools Health 2.0—What’s Next *A relatively good faith effort will be made to stick to this agenda but no • Data utility layers & unplatforms guarantees will be given that I’ll actually stick to it, especially if I can find a marketing guru in the Health Care audience who can make me as famous or as rich as the guy who lives 4 doors The Universe, Everything down from me and started YouTube
- 4. What the hell is Web 2.0?
- 7. Services, not packaged software
- 8. Data sources that get richer as more people use them
- 9. Trusting users as co-developers
- 11. The Long Tail Picture by Hay Kranen
- 12. Leveraging the long tail through customer self-service
- 13. Software above the level of a single device
- 18. What is ?
- 19. Americans’ on the Internet for Health Pew: Percentage of Internet Users and Adults Who Have Looked Online for Information About a Specific Disease or Medical Problem, 2002-2008 Source: Social Life of Health Information, Pew 19 Internet & American Life Project, June 2009;
- 20. ―...Social software and lightweight tools that promote collaboration between... stakeholders‖ - Matthew Holt and Jane Sarasohn-Kahn ―... all the constituents focus on health value…improving safety, efficiency and quality of healthcare‖ - Scott Shreeve "health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare.‖ - Ted Eytan
- 21. What is “Health 2.0” Matthew Holt’s best guess at the constituent parts • Personalized search that looks into the long tail, and cares about the user experience • Communities that capture the accumulated knowledge of patients and caregivers – and explain it to the world • Intelligent tools for content delivery -- and transactions • Better integration of data with content And not just a maybe…. Technologies fusing as patients increasingly guide their own care
- 22. Health 2.0: User-Generated Healthcare Content Social Networks Search Tools Transaction Data
- 23. SEARCH: Gets deeper and more personalized • Presentation • Deep Search • Real Time • Answers
- 31. SEARCH: RealTime
- 33. SEARCH: Answers. one example is Matching, Rating & Recommendation Doctors Hospitals, Procedures Clinical Trials
- 34. COMMUNITIES: Providing support, answering questions, aggregating data & tracking outcomes
- 43. Search & Online Communities +
- 44. TOOLS: Unlocking databases with new interfaces and analytics
- 45. Emergence of Consumer-Focused Tools 1. Personalized 2. Analytical 3. Supporting Decisions 4. Enabling Transactions
- 53. A Continuum of Health 2.0? User-generated Users connect to Partnerships to Data drives health care providers reform delivery decisions and discovery
- 54. Health 2.0: What’s coming next? • Integration of the three constituent parts (search, communities, tools—all mash up) • The data utility layer allows easy inclusion of same data between different services (liquidity) (You may have heard of HealthVault, Google Health) • Greater diversity in data types • The emergence of new “unplatforms”
- 55. On top of the data utility layer
- 56. Unplatforms • For Applications • Over Channels • Intermingling of Applications • Integration of Data
- 59. Intermingling of applications sharing Unplatforms
- 60. Integration of data across Unplatforms
- 62. A Continuum of Health 2.0? User-generated Users connect to Partnerships to Data drives health care providers reform delivery decisions and discovery
- 63. Health 2.0: User-Generated Healthcare Content Social Search Networks Data Utility Layer Tools Transaction Data