The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.

1. PRESENTATION ON
BREWERY INDUSTRY
SUBMITTED BY :
NAVNEET

3. Introduction
• Beer is the world's most widely consumed
alcoholic beverages.
• It is the third most popular drink overall,
after water and tea.
• The production of beer is called brewing.
• It is mainly derived from cereal grains—most
commonly malted barley, although wheat,
maize (corn), and rice are widely used.
• The strength of beer is usually around 4% to
8% or 9% alcohol by volume.

4. History
• The early Neolithic or 9500 BC, when cereal was first farmed, and is
recorded in the written history of ancient Iraq and ancient Egypt.
• Approximately 5000 years ago, workers in the city of Uruk (modern
day Iraq) were paid by their employers in beer.
• During the building of the Great Pyramids in Giza, Egypt, each
worker got a daily ration of four to five litres of beer, which served
as both nutrition and refreshment.
• The earliest known chemical evidence of barley beer dates to circa
3500–3100 BC from the site of Godin Tepe in the Zagros
Mountains of western Iran.
• Some of the earliest Sumerian writings contain references to beer;
examples include a prayer to the goddess Ninkasi, known as "The
Hymn to Ninkasi“. which served as both a prayer as well as a
method of remembering the recipe for beer in a culture

5. Continue...
• A fermented beverage using rice and fruit was
made in China around 7000 BC.
• The 7th century AD, beer was also being
produced and sold by European monasteries.

6. USA – CANADA – UK – CHINA – INDIA
Alcohol Market in India India
Facts and Figures
• The Alcohol market in India can be
segmented into four categories: IMFL, CL,
Beer, and Imported Liquor.
• Revenue generated from the IMFL and CL
segments is considerably higher than that
generated from the Beer segment.
• However, the Beer segment is the fastest
growing Alcoholic Beverage segment in
India by consumption and revenue share.
Alcohol
Market
in India
Beer
IMFL
Import
ed
Liquor
CL

7. Process Of Brewing
Beer
1. Milling the grain
2. Mash Conversion
3. Lautering
4. The boil
5. Wort separation and cooling
6. Fermentation
7. Maturation
8. Filtration, carbonation, and cellaring

8. 1.Milling the grain
malt are crushed together to break up the grain
kernels in order to extract fermentable sugars to
produce a milled product called grist.

9. 2.Mash Conversion
The grist is then transferred into a mash tun,
where it is mixed with heated water in a
process called mash conversion

10. 3.Lautering
The mash is then pumped into the lauter tun, where a
sweet liquid (known as wort) is separated from the grain
husks.

11. 4.The boil
The wort is then collected in a vessel called a
kettle, where it is brought to a controlled boil
before the hops are added.

12. 5.Wort separation and cooling
After boiling, the wort is transferred into a whirlpool for the
wort separation stage. During this stage, any malt or hop
particles are removed to leave a liquid that is ready to be
cooled and fermented.

13. 6.Fermentation
To start the fermentation, yeast is added during the filling of the
vessel. Yeast converts the sugary wort into beer by producing
alcohol, a wide range of flavors, and carbon dioxide (used later in
the process to give the beer its sparkle).

14. 7.Maturation
After fermentation, the young “green” beer needs to be
matured in order to allow both a full development of
flavours and a smooth finish.

15. 8.Filtration, carbonation, and
cellaring
the beer is filtered, carbonated, and transferred to the bright
beer tank, where it goes through a cellaring process that
takes 3-4 weeks to complete. Once completed, the beer is
ready to be packaged

17. INTRODUCTION:
• Carlsberg Beer was founded in 1847 by the
visionary brewer J.C. Jacobsen.
• The name of the company Carlsberg was kept under
his sons name “CARLS”.
• The main headquarter of the company is situated
in DENMARK.
• That calls for a Carlsberg" is Carlsberg's tagline.

18. • Carlsberg (normal)contains 5% alcohol.
• It is a Pilsner beer.
• The Carlsberg Group is the fourth largest brewer in
the world.
• Carlsberg sells 114 million bottles of beer every
day across in more than 150 markets.

19. TYPES OF CARLSBERG BEER
• Name: Carlsberg Pilsner
• Type: Pilsner
• ABV (Alcohol by
volume): 4.6%
• Country of
origin: Copenhagen,
Denmark
• Introduced: 1904
Name: Carlsberg Light
• Type: Light Pilsner
• ABV: 2.7%
• Introduced: 1902

20. • Name: Carlsberg 47
• Type: Bock
• ABV: 7.0%
• Introduced: 1972
• Name: Carlsberg Edge
• Type: Low Flavor Pilsner
• ABV: 4.6%
• Introduced: 2006
• Name: Carlsberg Elephant
• Type: Strong Pilsner
• ABV: 7.2%
• Introduced: 1959
• Name: Carlsberg Chill
• Type: Pilsner
• ABV: 5.0%
• Introduced: 2004

21. SALES OF CARLSBERG BEER
THROUGH OUT THE WORLD

22. The king of good times
Presentation on

23. 1857 - Mr. Thomas Leishman formed United Breweries Ltd.
1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.
1974 - International beer exports began to Aden and Middle East.
1983 - Dr. Vijay Mallya became the Chairman of the UB group.
Introduction
“Beer is proof that God loves us and wants us to be happy.”

24. To be the recognized leader in our target markets.
To be the preferred employer wherever we operate.
To recognize the value of our human assets.
To be the partner of choice for customers, suppliers,
and other creators of innovative concepts
“Alcohol may be man's worst enemy, but the bible says love your enemy.”

25. Classifications
•Lager: It is stored for a specified period before being
bottled or canned.
• Pilsner: A type of lager beer, it is light with 3.0 - 3.8%
alcohol and has a medium hops flavor.
• Ale: Top fermented, this kind of beer has distinct hop
aroma. The alcohol content is around 4 - 5%.
•Stout: Dark with burnt flavor and strong malt aroma; it is
heavily hopped and contains 5 - 6.5% alcohol.
• Porter: This is less dark than stout, even less hopped and is
somewhat sweet. Alcohol content is around 5%.
• Creamy Ale: A highly carbonated beer that is produced by
a combination of Ale and lager.
• Malt: A strong flavored, high alcohol content beer that
ranges in flavor and colors.

26. KINGFISHER BRAND MARKET SHARE
(BEER)
SAB Miller 36%
COBRA 9%Others 5%
Other UB
Brands 21%
UB Kingfisher
Brand 29%

27. competitors

28. Fighting Competitions
Presently distributing brands of Beer in India.
1. SAB Miller : Haywards, Royal Challenge, Knock Out, Foster
2. Anheuser-Busch : Budweiser
3. Carlsberg (South Asian Breweries)
4. Heineken (Asia Pacific Breweries)
5. Castle Lager
6. Cobra

29. Kingfishers
SWOT
Analysis

30. Beer consumption is increasing
Reduction in Taxes
Brand Extension Benefits
High Taxes & Regulations
Prohibition on Advertising
Indian Culture is a Major Hindrance
Many International Player Entering In India

31. Worldwide known Brand
Oldest & Largest Player In India
Huge Finances backing from UB Group
Strongest Worldwide Distribution System.
Different Brands under Same Company
High Concentration on Strong Beer Market

32. Statutory warning: Consuming alcoholic drinks is injurious to health.