Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer in the US, and Kingfisher, one of the top brands in India, which positions itself as promoting good times.
Anheuser-Busch has been a leader in the beer industry since its founding in 1859. It introduced many innovations like pasteurization, refrigerated railcars, and mechanized bottling. During Prohibition, it remained profitable through diversification. In the 1950s-1970s, Budweiser relied heavily on slogans in its advertising. It introduced Bud Light in 1982, which became the best-selling beer. Currently, Anheuser-Busch faces threats from foreign ownership, microbreweries, and changing consumer tastes. It aims to appeal to loyal customers while targeting younger audiences and specialty beers.
Anheuser-Busch is a leading American brewer founded in 1852 and renamed in 1879. It holds 47.6% of the US beer market and produces over 200 beer brands globally. Some of its most popular brands include Budweiser, Bud Light, Michelob Ultra, Corona, and Stella Artois. Anheuser-Busch focuses on responsible drinking initiatives and reducing its environmental impact through increased recycling and alternative energy use. It employs over 150,000 people worldwide and continues to see sales growth in both domestic and international markets.
This document discusses a research project on the soft drinks market in Bijapur, India. The objectives are to understand consumer tastes, find opportunities for new entrants, and survey existing soft drink outlets. The methodology involves market research and analysis. The benefits are helping companies understand local tastes, analyze risks, and successfully launch new products. It also provides background on ice cream and soft drinks, including their history and the major types of retailers.
Cocoa trees that produce cocoa beans are native to tropical regions in Africa, Asia, South America, and Central America. Cocoa beans were an important crop and currency for ancient Mesoamerican civilizations like the Aztecs and Mayans. The word "chocolate" comes from the Aztec word "xocolatl" meaning bitter water. Chocolate has become popular worldwide and is used in many foods and beverages beyond just chocolate bars. While high in fat and calories, chocolate may provide some health benefits in moderation like lowering blood pressure.
Prinmar quick presentation and Trivia quizMac Dumaual
The original Coca-Cola formula is kept in a vault in Atlanta. The formula is a closely guarded secret known only to two executives. Coca-Cola produces a syrup concentrate that is sold to bottlers worldwide, who mix it with water and sweeteners to produce the final beverage, which they distribute locally. The first Coca-Cola recipe was created in 1885 in Georgia and was originally a wine called Pemberton's French Wine Coca.
Coca-Cola was invented in the late 19th century and originally contained kola nuts and coca leaves. It became very popular in the early 20th century due to Asa Griggs Candler's marketing tactics. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product and distribute it worldwide. The Coca-Cola logo and script were created in 1885 and remain a iconic symbol of the brand. While Pepsi is its main competitor globally, Coca-Cola faces competition from various local brands in different markets around the world.
Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer globally, and Kingfisher, one of the top brands in India, which positions itself as enabling good times.
The document discusses the marketing mix of Budweiser and Heineken. It describes Budweiser's wide range of beer products including Budweiser, Bud Light, Bud Select. It discusses the packaging, styling and containers Budweiser uses. It also summarizes Heineken's limited product range including their main beers and specialty beers. It describes Heineken's draught beer systems like BeerTender and DraughtKeg introduced in various countries.
Anheuser-Busch has been a leader in the beer industry since its founding in 1859. It introduced many innovations like pasteurization, refrigerated railcars, and mechanized bottling. During Prohibition, it remained profitable through diversification. In the 1950s-1970s, Budweiser relied heavily on slogans in its advertising. It introduced Bud Light in 1982, which became the best-selling beer. Currently, Anheuser-Busch faces threats from foreign ownership, microbreweries, and changing consumer tastes. It aims to appeal to loyal customers while targeting younger audiences and specialty beers.
Anheuser-Busch is a leading American brewer founded in 1852 and renamed in 1879. It holds 47.6% of the US beer market and produces over 200 beer brands globally. Some of its most popular brands include Budweiser, Bud Light, Michelob Ultra, Corona, and Stella Artois. Anheuser-Busch focuses on responsible drinking initiatives and reducing its environmental impact through increased recycling and alternative energy use. It employs over 150,000 people worldwide and continues to see sales growth in both domestic and international markets.
This document discusses a research project on the soft drinks market in Bijapur, India. The objectives are to understand consumer tastes, find opportunities for new entrants, and survey existing soft drink outlets. The methodology involves market research and analysis. The benefits are helping companies understand local tastes, analyze risks, and successfully launch new products. It also provides background on ice cream and soft drinks, including their history and the major types of retailers.
Cocoa trees that produce cocoa beans are native to tropical regions in Africa, Asia, South America, and Central America. Cocoa beans were an important crop and currency for ancient Mesoamerican civilizations like the Aztecs and Mayans. The word "chocolate" comes from the Aztec word "xocolatl" meaning bitter water. Chocolate has become popular worldwide and is used in many foods and beverages beyond just chocolate bars. While high in fat and calories, chocolate may provide some health benefits in moderation like lowering blood pressure.
Prinmar quick presentation and Trivia quizMac Dumaual
The original Coca-Cola formula is kept in a vault in Atlanta. The formula is a closely guarded secret known only to two executives. Coca-Cola produces a syrup concentrate that is sold to bottlers worldwide, who mix it with water and sweeteners to produce the final beverage, which they distribute locally. The first Coca-Cola recipe was created in 1885 in Georgia and was originally a wine called Pemberton's French Wine Coca.
Coca-Cola was invented in the late 19th century and originally contained kola nuts and coca leaves. It became very popular in the early 20th century due to Asa Griggs Candler's marketing tactics. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product and distribute it worldwide. The Coca-Cola logo and script were created in 1885 and remain a iconic symbol of the brand. While Pepsi is its main competitor globally, Coca-Cola faces competition from various local brands in different markets around the world.
Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer globally, and Kingfisher, one of the top brands in India, which positions itself as enabling good times.
The document discusses the marketing mix of Budweiser and Heineken. It describes Budweiser's wide range of beer products including Budweiser, Bud Light, Bud Select. It discusses the packaging, styling and containers Budweiser uses. It also summarizes Heineken's limited product range including their main beers and specialty beers. It describes Heineken's draught beer systems like BeerTender and DraughtKeg introduced in various countries.
The document discusses the top 5 beers in the world. It provides information on Budweiser, the number 1 beer, including its country of origin, targeted consumers, sub-brands, pricing and positioning strategies, and marketing and promotion tactics. It also summarizes information on Corona Extra, Carlsberg, Foster's, and Carling, discussing their histories, brands, pricing, and promotion strategies.
Anheuser-Busch is a leading beer company that produces Budweiser and other brands. It traces its roots back to 1852 and became the first national beer brand with Budweiser in 1876. Today it has a wide range of products including Budweiser, Bud Light, Bud Select and Bud Ice. It targets all social classes and focuses on quality, taste and sponsorship of sporting events to build its brand image. Packaging varies by location but emphasizes sports co-branding. The company prioritizes environmental stewardship and generating brand loyalty through cultural associations.
The United Spirits Group is the 3rd largest spirits marketer in the world with sales of around 60 million cases annually. It offers 140 brands at various price points to attract consumers with different tastes. Some of its popular brands like McDowell's No. 1 Whisky and Rum are among the top sellers in India and globally, with McDowell's No. 1 Brandy being the largest selling brandy worldwide.
Hockley Valley Brewing Co. is considering introducing a new lighter lager beer called Hockley Classic to expand their product line. They currently produce award-winning darker craft beers. At a recent festival, their lighter beers outsold darker beers 9 to 1. The marketing plan evaluates 10 alternatives for pricing, distribution channels, and promotion for the new lager. The recommendation is to price Hockley Classic at $2.65 per can and distribute through both LCBO and Beer Stores, allocating $50,000 to promotions including in-store displays, magazines, and festivals. The goal is to double sales and profits by the end of 2014 by appealing to newcomers in the craft beer market with a popular,
This document provides details on a marketing campaign for Kozel Dark beer in Germany, Poland and Hungary. The campaign centers around the Kozel goat mascot, Olda, going "missing" to spark a search across the three countries. The goal is to raise awareness of Kozel Dark and drive trial of the beer through experiential marketing activations where consumers can search for Olda, try the beer, and participate in games. The campaign will include out-of-home advertising, in-store displays, social media posts, and experiential "Kozel villages" set up in each country to promote brand engagement over taste tests and competitions.
The document discusses Kingfisher beer, the leading beer brand in India owned by United Breweries. It provides details on the history and growth of the company, its portfolio of brands and businesses, market share and strategies. Kingfisher has the largest market share in India and is sold in over 52 countries. The document also analyzes the beer industry using Porter's Five Forces model and discusses Kingfisher's segmentation, targeting, positioning and SWOT analysis.
The king of good Times presents information about United Breweries and their Kingfisher beer brand.
United Breweries was formed in 1857 and is now India's largest beer producer, with Kingfisher accounting for 50% of India's beer market share. Kingfisher has experienced strong growth since 1985 and is marketed as "The King of good times" brand for professionals to relax with. The document discusses Kingfisher's market dominance in India, product portfolio, pricing, placement and marketing strategy.
The king of good Times presents information about United Breweries and their Kingfisher beer brand.
United Breweries was formed in 1857 and is now India's largest beer producer, with Kingfisher accounting for 50% of India's beer market share. Kingfisher has experienced strong growth since 1985 and is marketed as "The King of good times" brand for professionals to relax with. The document discusses Kingfisher's market dominance in India, product portfolio, pricing, placement and marketing strategy.
Beer is an alcoholic beverage made by fermenting grains such as barley with hops and yeast. The history of beer brewing dates back to ancient Babylon in 6000 BC. Key developments included the Egyptians improving the process and Romans commercializing beer production. The main ingredients are barley, hops, yeast and water. There are two main types - top fermenting ale and bottom fermenting lager. Different styles of beer have varying flavors, colors and alcohol content depending on the brewing process and ingredients used.
Hunan Goalong Liquor Co. produces and exports whisky, brandy, vodka, and gin from facilities in China. It operates distilleries in Miluo, Langli, and Liuyang. The company's brands include Goalong whisky, Bosolac brandy, Ambiguous vodka, and MonaFrcc gin. It provides private label production and focuses on the domestic Chinese and international export markets. Quality control and certifications help the company gain customers in over 30 countries.
In January of 2016, I told the management at Buffalo Wild Wings in Puyallup that I wanted to teach a class about beer to the servers and front of house staff to help increase their knowledge about the products we sell. The slides I've created here talk about the different styles and the processes of how each is made, along with helpful tips to sell each style. In addition, instructions on how to pour the perfect Guinness and why it matters.
This document provides an overview of the Hoegaarden white beer brand. It discusses the history of Hoegaarden dating back to 1445 when monks began brewing white beer in the village. It then describes the product details including ingredients, production process, technical specifications, awards won, and how it differs from other beers. Finally, it analyzes the competitive environment including segmentation of the beer market, key competitor brands worldwide and in key markets, and the evolution of Hoegaarden's sales over time in Belgium, France, Netherlands, and UK.
AB Fab developed a $20 million media plan to increase brand awareness and preference of Stella Artois beer. Their target market is men ages 25-54 in business and professional occupations. Research included an online survey of 59 respondents. The media plan utilizes print, television, internet, sporting event sponsorships, and promotions. It focuses on continuous scheduling of media to consistently reach the target audience of approximately 62 million people.
Beer is an alcoholic beverage made by brewing and fermenting malted cereal grains like barley. The document provides a detailed overview of the history of beer and the beer making process. It discusses the basic ingredients of beer including water, malted barley, hops, yeast and various grains. The document also describes different styles of ales and lagers as well as tips for serving beer.
This document provides an overview of the beer tasting process conducted by the Wine & Spirits Club. It introduces four beers that will be tasted: 1) Pilsner Urquell, a Czech lager; 2) Brugs, a Belgian white beer; 3) Poperings Hommelbier, a Belgian IPA; and 4) Duvel, a Belgian golden ale. It discusses the key ingredients in beer including grain, hops, water and yeast and explains the brewing process from malting to fermentation. Specific details are provided about each sample beer to be tasted.
This document provides a media plan for increasing brand awareness and preference of Stella Artois beer. The target market is men ages 25-54 in business and professional occupations. Research included an online survey of 59 respondents supporting the target market selection. The media plan proposes using print, television, internet, sporting event sponsorships, and promotions. Key competitors include Heineken, Samuel Adams, and Blue Moon. Consumer research found Stella drinkers are typically ages 25-44, college educated, professional, and high-income earners.
Our Vision !! Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Fat Cat Vienna Lager is celebrating its 20th anniversary and will begin national distribution in cans for the first time. The beer was the first craft beer available in a can. It has a cult following for its malty and lightly hopped flavor. Consumer demand for craft beer in cans is growing, and Fat Cat hopes to capitalize on this opportunity with its iconic packaging and competitive pricing strategy.
The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.
The document discusses the top 5 beers in the world. It provides information on Budweiser, the number 1 beer, including its country of origin, targeted consumers, sub-brands, pricing and positioning strategies, and marketing and promotion tactics. It also summarizes information on Corona Extra, Carlsberg, Foster's, and Carling, discussing their histories, brands, pricing, and promotion strategies.
Anheuser-Busch is a leading beer company that produces Budweiser and other brands. It traces its roots back to 1852 and became the first national beer brand with Budweiser in 1876. Today it has a wide range of products including Budweiser, Bud Light, Bud Select and Bud Ice. It targets all social classes and focuses on quality, taste and sponsorship of sporting events to build its brand image. Packaging varies by location but emphasizes sports co-branding. The company prioritizes environmental stewardship and generating brand loyalty through cultural associations.
The United Spirits Group is the 3rd largest spirits marketer in the world with sales of around 60 million cases annually. It offers 140 brands at various price points to attract consumers with different tastes. Some of its popular brands like McDowell's No. 1 Whisky and Rum are among the top sellers in India and globally, with McDowell's No. 1 Brandy being the largest selling brandy worldwide.
Hockley Valley Brewing Co. is considering introducing a new lighter lager beer called Hockley Classic to expand their product line. They currently produce award-winning darker craft beers. At a recent festival, their lighter beers outsold darker beers 9 to 1. The marketing plan evaluates 10 alternatives for pricing, distribution channels, and promotion for the new lager. The recommendation is to price Hockley Classic at $2.65 per can and distribute through both LCBO and Beer Stores, allocating $50,000 to promotions including in-store displays, magazines, and festivals. The goal is to double sales and profits by the end of 2014 by appealing to newcomers in the craft beer market with a popular,
This document provides details on a marketing campaign for Kozel Dark beer in Germany, Poland and Hungary. The campaign centers around the Kozel goat mascot, Olda, going "missing" to spark a search across the three countries. The goal is to raise awareness of Kozel Dark and drive trial of the beer through experiential marketing activations where consumers can search for Olda, try the beer, and participate in games. The campaign will include out-of-home advertising, in-store displays, social media posts, and experiential "Kozel villages" set up in each country to promote brand engagement over taste tests and competitions.
The document discusses Kingfisher beer, the leading beer brand in India owned by United Breweries. It provides details on the history and growth of the company, its portfolio of brands and businesses, market share and strategies. Kingfisher has the largest market share in India and is sold in over 52 countries. The document also analyzes the beer industry using Porter's Five Forces model and discusses Kingfisher's segmentation, targeting, positioning and SWOT analysis.
The king of good Times presents information about United Breweries and their Kingfisher beer brand.
United Breweries was formed in 1857 and is now India's largest beer producer, with Kingfisher accounting for 50% of India's beer market share. Kingfisher has experienced strong growth since 1985 and is marketed as "The King of good times" brand for professionals to relax with. The document discusses Kingfisher's market dominance in India, product portfolio, pricing, placement and marketing strategy.
The king of good Times presents information about United Breweries and their Kingfisher beer brand.
United Breweries was formed in 1857 and is now India's largest beer producer, with Kingfisher accounting for 50% of India's beer market share. Kingfisher has experienced strong growth since 1985 and is marketed as "The King of good times" brand for professionals to relax with. The document discusses Kingfisher's market dominance in India, product portfolio, pricing, placement and marketing strategy.
Beer is an alcoholic beverage made by fermenting grains such as barley with hops and yeast. The history of beer brewing dates back to ancient Babylon in 6000 BC. Key developments included the Egyptians improving the process and Romans commercializing beer production. The main ingredients are barley, hops, yeast and water. There are two main types - top fermenting ale and bottom fermenting lager. Different styles of beer have varying flavors, colors and alcohol content depending on the brewing process and ingredients used.
Hunan Goalong Liquor Co. produces and exports whisky, brandy, vodka, and gin from facilities in China. It operates distilleries in Miluo, Langli, and Liuyang. The company's brands include Goalong whisky, Bosolac brandy, Ambiguous vodka, and MonaFrcc gin. It provides private label production and focuses on the domestic Chinese and international export markets. Quality control and certifications help the company gain customers in over 30 countries.
In January of 2016, I told the management at Buffalo Wild Wings in Puyallup that I wanted to teach a class about beer to the servers and front of house staff to help increase their knowledge about the products we sell. The slides I've created here talk about the different styles and the processes of how each is made, along with helpful tips to sell each style. In addition, instructions on how to pour the perfect Guinness and why it matters.
This document provides an overview of the Hoegaarden white beer brand. It discusses the history of Hoegaarden dating back to 1445 when monks began brewing white beer in the village. It then describes the product details including ingredients, production process, technical specifications, awards won, and how it differs from other beers. Finally, it analyzes the competitive environment including segmentation of the beer market, key competitor brands worldwide and in key markets, and the evolution of Hoegaarden's sales over time in Belgium, France, Netherlands, and UK.
AB Fab developed a $20 million media plan to increase brand awareness and preference of Stella Artois beer. Their target market is men ages 25-54 in business and professional occupations. Research included an online survey of 59 respondents. The media plan utilizes print, television, internet, sporting event sponsorships, and promotions. It focuses on continuous scheduling of media to consistently reach the target audience of approximately 62 million people.
Beer is an alcoholic beverage made by brewing and fermenting malted cereal grains like barley. The document provides a detailed overview of the history of beer and the beer making process. It discusses the basic ingredients of beer including water, malted barley, hops, yeast and various grains. The document also describes different styles of ales and lagers as well as tips for serving beer.
This document provides an overview of the beer tasting process conducted by the Wine & Spirits Club. It introduces four beers that will be tasted: 1) Pilsner Urquell, a Czech lager; 2) Brugs, a Belgian white beer; 3) Poperings Hommelbier, a Belgian IPA; and 4) Duvel, a Belgian golden ale. It discusses the key ingredients in beer including grain, hops, water and yeast and explains the brewing process from malting to fermentation. Specific details are provided about each sample beer to be tasted.
This document provides a media plan for increasing brand awareness and preference of Stella Artois beer. The target market is men ages 25-54 in business and professional occupations. Research included an online survey of 59 respondents supporting the target market selection. The media plan proposes using print, television, internet, sporting event sponsorships, and promotions. Key competitors include Heineken, Samuel Adams, and Blue Moon. Consumer research found Stella drinkers are typically ages 25-44, college educated, professional, and high-income earners.
Our Vision !! Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Fat Cat Vienna Lager is celebrating its 20th anniversary and will begin national distribution in cans for the first time. The beer was the first craft beer available in a can. It has a cult following for its malty and lightly hopped flavor. Consumer demand for craft beer in cans is growing, and Fat Cat hopes to capitalize on this opportunity with its iconic packaging and competitive pricing strategy.
The document provides information about the Carlsberg brewery and beer industry. It discusses the history of Carlsberg, founded in 1847 in Denmark. It also outlines the brewing process, types of Carlsberg beers including Pilsner, Bock and Edge. Global sales figures are presented showing Carlsberg sells over 114 million bottles daily worldwide. The document then shifts to discuss United Breweries and the Kingfisher brand, including its market share, classifications of beer and competitors in India. A SWOT analysis of Kingfisher beer is also presented.
3. Heineken History Began as a family business in the 1800’s after a decline of beer drinking in the Netherlands. Over 251 years in the brewing business without much change to the closely guarded recipe. Company developed Europe’s favorite beer and has become the most international brewer in the world.
4. Heineken History cont. June 2000, received King William’s I prize for Dutch Entrepreneurship. Expands operations to China, Nigeria, Sweden, Belgium, Slovakia and Spain.
8. Heineken Now After three generations, still family owned. Makers of specialty beers, light and alcohol-free beers. Operations in over 170 companies. Acquire strong brands to create a new and larger company.
15. Heineken’s Top-10 Brands 11 Sales Volume hl millions Brand Country 22.8 Heineken International International 11.1 Amstel 5.3 Cruzcampo Spain Nigeria 3.2 Star Poland 2.5 Zywiec Chile 2.4 Cristal* 2.4 Ochota Russia D.R. Congo, Rwanda 2.0 Primus Italy 2.0 Moretti Nigeria, Ghana 1.9 Gulder Poland Tatra 1.6 Poland 1.5 Specjal
16.
17. 12/11/2010 13 Other beers produced under the Heineken brand name include: 1.Heineken Pilsener 2.Heineken Premium Light 3.Heineken Oud Bruin 4.Heineken Tarwebok.
18. PRODUCTS 12/11/2010 14 Heineken Pilsener This is Heineken’s regular beer which is the same as the original Heineken started with. Its mildly bitter taste, fresh, fruity aroma, bright color and exceptional clarity are obtained using only the purest water, hops and barley malt. Alcohol: 5% vol.
19. PRODUCTS 12/11/2010 15 Heineken Premium light Heineken’s Premium Light is a beer brewed by Heineken mostly for the US market. It was introduced in 2005 and took them 10 years of market research, and was chosen from twenty options. Alcohol: 3.3% vol.
20. PRODUCTS 12/11/2010 16 Heineken Oud Bruin One of the most traditional Dutch beer types, ‘Old Brown’ derives its rich, dark color and taste from its dark malt and hops. Natural sugar gives it a mildly sweet, caramel taste. It is available only in the Netherlands.
21. PRODUCTS 12/11/2010 17 Heineken Tarwebok/Special Dark (USA) Traditionally brewed and drunk in autumn, this aromatic, strong beer has a full-bodied, spicy taste derived from unique malts made with roasted spring barley and wheat. It is available only in Netherlands and in US under the name Special Dark
22. Heineken International Expansion 1863: Gerard Adriaan Heineken – brought brewery 1927: first international acquisition in Brussels 1928: exclusive beer provider for Amsterdam Olympics Pre-1930s: Exporting 1931: JV with Fraser & Neave Singapore export to North America
23. Heineken International Expansion 1950s: Majority participating interest in holding companies in Western Europe 1980s: Strategic Alliance Brazil – Coca-Cola South America 1980s: Licensing in Japan – Kirin Asia Pacific 1990s: Africa, Latin America, Middle East
24. Heineken in the 21st century Brau Union – Central and Eastern Europe Strategic Alliance with Femsa - Mexico Purchase with Fraser & Neave - India China Russia
26. Strategic Positioning Heineken Reinforces Its Strategic Position in Russia by Acquiring the Sobol Beer Brewery. AMSTERDAM, Netherlands -- Heineken N.V., the leading international brewer, today announced it has signed an agreement to acquire 100% of Sobol Beer LLC in Novosibirsk - West Siberia. The transaction will be funded from available cash resources. With Heineken St Petersburg brewery growing by 15% to 20% per annum, the acquisition will provide for immediate additional production capacity for the national brands Bochkarev and Ohota. 12/11/2010 22
28. Budweiser 12/11/2010 24 Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. Budweiser was the first national beer brand, introduced in 1876. In 2008, it is the world’s largest brewer and one of the top 5 consumer goods companies in the world.
29. 12/11/2010 25 Other beers produced under the BUDWEISER brand name include: Bud Light Bud Select Bud Light Lime
30. Product: Bud Light 12/11/2010 26 Introduced in 1982 It was one of the first light beers in the world Bud Light is the best-selling beer in the U.S. and the #1 beer in the world Bud Light is brewed with all-natural ingredients – water, barley malt, rice, premium hops and yeast. There is 110 calories, 6.6 grams of carbohydrates and is 4.2 % alcohol
36. Kingfisher, the Group's most visible and profitable brand, made a modest entry in the 60’s.
37. After VittalMallya's death in 1983, his son Vijay Mallya took up the mantle of the group. A brief look on the progress timelines of the UB Group:- 1948 - Mr. VittalMallya became the first Chairman. 1950 - Registered office moved to Bangalore. 1960 - Kalyani Breweries was set up. 1972 - High Range Breweries set up in Chertalla in Kerala.
38. 12/11/2010 31 1974 - UB Beer exported to Aden and Middle East. 1981 - Canned Beer was introduced. 1982 - UB's Kingfisher Lager hit parlors in England and USA. 2000 - Associated Breweries & Distilleries Ltd. and Mangalore Breweries & Distilleries Ltd. were acquired. 2001-02 - Acquired GMR Vasavi, MP Breweries and 41% share of Inertia Industries Ltd. 65% share of Associated Breweries & Distilleries Ltd. 97% share of Mangalore Breweries & Distilleries Ltd.