Heineken is a family-owned brewery established in the 1800s in the Netherlands. Over 251 years later, it has become the largest brewer in the world with operations in over 170 countries. It produces several specialty beers in addition to its flagship Heineken Pilsener brand. While continuing to innovate, Heineken acquires other brands to expand its portfolio. Its top competitors include Budweiser, the largest brewer in the US, and Kingfisher, one of the top brands in India, which positions itself as promoting good times.

1. Presented by:-SAHIL GARGM100700051Statutory warning: Consuming alcoholic drinks is injurious to health.

2. Some things can not be STIRREDor SHAKEN

3. Heineken HistoryBegan as a family business in the 1800’s after a decline of beer drinking in the Netherlands. Over 251 years in the brewing business without much change to the closely guarded recipe.Company developed Europe’s favorite beer and has become the most international brewer in the world.

4. Heineken History cont.June 2000, received King William’s I prize for Dutch Entrepreneurship.Expands operations to China, Nigeria, Sweden, Belgium, Slovakia and Spain.

6. 12/11/20106

8. Heineken NowAfter three generations, still family owned.Makers of specialty beers, light and alcohol-free beers.Operations in over 170 companies.Acquire strong brands to create a new and larger company.

9. No Additives; No Preservatives

10. No Fat

11. Vitamins B 1, 3 and 11

12. Minerals

13. AntioxidantsOur Beers are 100% NaturalStorehouse of Nutrients

14. Relatively Low in Calories

15. Heineken’s Top-10 Brands11 Sales Volume hl millionsBrandCountry22.8HeinekenInternationalInternational11.1Amstel5.3CruzcampoSpainNigeria3.2StarPoland2.5ZywiecChile2.4Cristal*2.4OchotaRussiaD.R. Congo, Rwanda2.0PrimusItaly2.0MorettiNigeria, Ghana1.9GulderPolandTatra1.6Poland1.5Specjal

17. 12/11/201013Other beers produced under the Heineken brand name include: 1.Heineken Pilsener2.Heineken Premium Light 3.Heineken Oud Bruin4.Heineken Tarwebok.

18. PRODUCTS12/11/201014Heineken PilsenerThis is Heineken’s regular beer which is the same as the original Heineken started with. Its mildly bitter taste, fresh, fruity aroma, bright color and exceptional clarity are obtained using only the purest water, hops and barley malt.Alcohol: 5% vol.

19. PRODUCTS12/11/201015Heineken Premium lightHeineken’s Premium Light is a beer brewed by Heineken mostly for the US market. It was introduced in 2005 and took them 10 years of market research, and was chosen from twenty options.Alcohol: 3.3% vol.

20. PRODUCTS12/11/201016Heineken Oud BruinOne of the most traditional Dutch beer types, ‘Old Brown’ derives its rich, dark color and taste from its dark malt and hops. Natural sugar gives it a mildly sweet, caramel taste.It is available only in the Netherlands.

21. PRODUCTS12/11/201017Heineken Tarwebok/Special Dark (USA)Traditionally brewed and drunk in autumn, this aromatic, strong beer has a full-bodied, spicy taste derived from unique malts made with roasted spring barley and wheat.It is available only in Netherlands and in US under the name Special Dark

22. Heineken International Expansion1863: Gerard Adriaan Heineken – brought brewery 1927: first international acquisition in Brussels1928: exclusive beer provider for Amsterdam OlympicsPre-1930s: Exporting1931: JV with Fraser & Neave Singapore export to North America

23. Heineken International Expansion1950s: Majority participating interest in holding companies in Western Europe1980s: Strategic Alliance Brazil – Coca-ColaSouth America1980s: Licensing in Japan – KirinAsia Pacific1990s: Africa, Latin America, Middle East

24. Heineken in the 21st centuryBrau Union – Central and Eastern EuropeStrategic Alliance with Femsa - MexicoPurchase with Fraser & Neave - IndiaChinaRussia

25. Financial position of Heineken?

26. Strategic PositioningHeineken Reinforces Its Strategic Position in Russia by Acquiring the Sobol Beer Brewery.AMSTERDAM, Netherlands -- Heineken N.V., the leading international brewer, today announced it has signed an agreement to acquire 100% of Sobol Beer LLC in Novosibirsk - West Siberia. The transaction will be funded from available cash resources. With Heineken St Petersburg brewery growing by 15% to 20% per annum, the acquisition will provide for immediate additional production capacity for the national brands Bochkarev and Ohota. 12/11/201022

27. COMPETITORS OF HEINEKEN1. Budweiser beer2. Kingfisher beer12/11/201023

28. Budweiser12/11/201024Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis.Budweiser was the first national beer brand, introduced in 1876. In 2008, it is the world’s largest brewer and one of the top 5 consumer goods companies in the world.

29. 12/11/201025Other beers produced under the BUDWEISER brand name include: Bud Light Bud SelectBud Light Lime

30. Product: Bud Light 12/11/201026Introduced in 1982It was one of the first light beers in the worldBud Light is the best-selling beer in the U.S. and the #1 beer in the worldBud Light is brewed with all-natural ingredients – water, barley malt, rice, premium hops and yeast.There is 110 calories, 6.6 grams of carbohydrates and is 4.2 % alcohol

31. Product: Bud Select12/11/201027Bavarian hops and an extended brewing process combine to give the Budweiser Select its distinctively full flavor-despite weighing in at only 99 calories. Dark gold in color and pleasingly aromatic, Budweiser select is impressive from any angle.

32. The Exception to the Rule.Product: Bud Light Lime12/11/201028Bud Light Lime is a premium light beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor.A light beer with 4.2% ABV and 116 calories per 12 ounce serving

33. 12/11/201029

34. KINGFISHER12/11/201030 The UB Group was founded by a Scotsman, Thomas Leishman in 1857.

35. VittalMallya was elected as the company's first Indian director in 1947.

36. Kingfisher, the Group's most visible and profitable brand, made a modest entry in the 60’s.

37. After VittalMallya's death in 1983, his son Vijay Mallya took up the mantle of the group. A brief look on the progress timelines of the UB Group:-1948 - Mr. VittalMallya became the first Chairman. 1950 - Registered office moved to Bangalore. 1960 - Kalyani Breweries was set up. 1972 - High Range Breweries set up in Chertalla in Kerala.

38. 12/11/2010311974 - UB Beer exported to Aden and Middle East. 1981 - Canned Beer was introduced. 1982 - UB's Kingfisher Lager hit parlors in England and USA. 2000 - Associated Breweries & Distilleries Ltd. and Mangalore Breweries & Distilleries Ltd. were acquired. 2001-02 - Acquired GMR Vasavi, MP Breweries and 41% share of Inertia Industries Ltd. 65% share of Associated Breweries & Distilleries Ltd. 97% share of Mangalore Breweries & Distilleries Ltd.