Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Marketing Strategy of Alcoholic Beverage Start-ups in IndiaAbhirup Lahiri
A detailed research report on the marketing strategy of alcoholic beverage start-ups in India with in-depth analysis of consumer behaviour dynamics, popular branding efforts and a competitive landscape of the industry. The report also includes a case study of Bira91, one of the most successful start-ups in this industry in India.
It was published as a dissertation to the Marketing department of Indian Institute of Foreign Trade in the year 2017.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
An oligopoly is a market structure where a small number of large companies control the market. These companies may sell homogeneous or differentiated products.
Oligopoly markets are markets dominated by a small number of suppliers. They can be found in all countries and across a broad range of sectors. Some oligopoly markets are competitive, while others are significantly less so, or can at least appear that way.
Economic, legal, and technological factors can contribute to the formation and maintenance, or dissolution, of oligopolies.
The major difficulty that oligopolies face is the prisoner's dilemma that each member faces, which encourages each member to cheat.
Government policy can discourage or encourage oligopolistic behavior, and firms in mixed economies often seek government blessing for ways to limit competition.
Example of an Oligopoly
There are many examples of oligopolies in the market. But one of the major examples of a global oligopoly is the Organization of the Petroleum Exporting Countries (OPEC). The organization was founded in Baghdad in 1960 with five countries but expanded to 13 oil-producing countries in 1975.
1
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Marketing Strategy of Alcoholic Beverage Start-ups in IndiaAbhirup Lahiri
A detailed research report on the marketing strategy of alcoholic beverage start-ups in India with in-depth analysis of consumer behaviour dynamics, popular branding efforts and a competitive landscape of the industry. The report also includes a case study of Bira91, one of the most successful start-ups in this industry in India.
It was published as a dissertation to the Marketing department of Indian Institute of Foreign Trade in the year 2017.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
It is a marketing presentation on the FMCG sector company MDH PVT. LTD. which tells about the company profile, its market, CSR activities, and its future scope.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
An oligopoly is a market structure where a small number of large companies control the market. These companies may sell homogeneous or differentiated products.
Oligopoly markets are markets dominated by a small number of suppliers. They can be found in all countries and across a broad range of sectors. Some oligopoly markets are competitive, while others are significantly less so, or can at least appear that way.
Economic, legal, and technological factors can contribute to the formation and maintenance, or dissolution, of oligopolies.
The major difficulty that oligopolies face is the prisoner's dilemma that each member faces, which encourages each member to cheat.
Government policy can discourage or encourage oligopolistic behavior, and firms in mixed economies often seek government blessing for ways to limit competition.
Example of an Oligopoly
There are many examples of oligopolies in the market. But one of the major examples of a global oligopoly is the Organization of the Petroleum Exporting Countries (OPEC). The organization was founded in Baghdad in 1960 with five countries but expanded to 13 oil-producing countries in 1975.
1
This research is conducted to analyse the market of Indian Beer industry how the customer perception related to the market and how the Beer distributed and companies present positioning in the market. After completing this research we are also able to know the approximate market share of mohan meakins. Who are the competitors of Mohan meakins
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Alcohol Industry in India
1. Alcohol Industry in India
1. Introduction
Alcohol industry looks after the manufacturing, distribution and sale of alcoholic drinks and
beverages. It is one of the most criticized industries in the world since 1990s because of the
harmful effects of the products manufactured by it and the policy of marketing deployed by it
by using pharmaceutical industry and personnel to emphasize upon the health benefits of
alcohol. The Indian alcohol industry is amongst the fastest growing industry in the world and
occupies the 3rd position in comparison to the same industry in other countries. This industry
has seen a major shift of consumption from the indigenous country liquor to Indian
Manufactured Foreign Liquor because of the rising per capita income of Indian people and a
change in their lifestyle.
2. Type of Market
The alcohol industry in India is a quintessential example of oligopoly market (refer Fig. 2.1)
witnessing presence of giant MNCs like Diageo, Pernord Ricard, Heineken, SAB Miller, et cetera.
The products manufactured can be divided into the following categories:
IMFL (Indian Manufactured foreign liquor)
Foreign liquor bottled in India (BII)
Foreign liquor bottled in Origin (BIO)
Beer
Wine
Country liquor which includes cheap and spiced indigenous liquor
Although Beer, Country liquor and IMFL occupies almost the same market share in volume but
due to high price of IMFL it occupies almost 65% of market share in terms of value.
Total market size of this industry in India is about $35 billion and is also showing a growth trend
of 8% per annum.
Another feature of oligopoly that is quite evident in Indian liquor industry is a unique form of
elasticity. IMFL and beer is showing an almost constant growth of around 8% CAGR per annum
but the growth isn’t divided uniformly over the products of different prices. For instance the
growth is considerably higher in cheap to medium category of IMFL but the growth of high end
products is comparatively negligible. The uniqueness in this type of elasticity lies in the fact that
2. if the prices are made higher, the demand doesn’t fall proportionately but the consumers shift
to cheaper products leading to a mass abandonment of the recently price hiked one.
This form of high elasticity results in the market giants locking horns with each other as each
one of them try continuously to drop their prices for retaining and increasing their market
shares.
Fig. 2.1 (Pictorial depiction of how the number of firms and influence of each firm vary
across different types of market structures)
(www.freeconhelp.com, 2011)
Table 2.1 (Comparison between Perfect market structureand Indian Alcohol industry)
Characterstic
Perfect Competitive
Market
Indian Alcohol Industry
Market
Buyers and Sellers
This type of market includes
Infinite number of buyers and
sellers.
Entry and Exit barriers
In perfect markets there are
no entry or exit barriers.
Information
Both the manufacturers and
buyers have full information
Although there are many
players in the market, yet
they are not infinite in any
sense and neither are buyers.
In Indian alcohol industry
there are many barriers to
both entry and exit of new
players ranging from
government policies to the
presence of giants in the
market already.
Although manufacturers do
have some of the information
3. regarding the manufacturing,
quality, pricing and utility of
the product.
Homogeneity
Rational buyers
Impact of a single player
regarding manufacturing,
quality, pricing and utility
even to the fullest but the
buyers are not that much
aware of the same.
The quality and other
The variation is quality and
characterstics of the products characterstics of the product
do not vary from one
is substantial between
manufacturer to the other.
different manufacturers and
even acts as the driving force
in luring customers to buy the
products.
Buyers are completely
This holds true in this
rational in making decision as industry. The buyers are
what to buy based on the
rational and make almost the
information available to them. best decision in buying of the
product
In perfect competition a single In Indian alcohol industry, due
player cannot make any
to the presence of giant
substantial impact on the
players, even a single player is
market owing to the infinite
capable of making huge
number of the players
impact to the market
available.
structure and even its size.
(www.investopedia, 2013)
In India the presence of alcohol industry is having a characterstic of an organized market but
illicit activities are dominant especially in the case of country liquor. From the method of
production to the distribution and even pricing are majorly done outside the spectrum of
government laws and owing to its large market value of around Rs 2350 Crores it impacts the
economy substantially. Black marketing and hidden marketing is highly prevalent in this
industry because of the presence of several regional mafias in the distribution and
manufacturing of country liquor.
(www.timesofindia.indiatimes.com, 2012)
3. Government regulations
The Indian liquor industry is characterized by heavy government regulations, may they be legal
or economical.
4. 3.1. Legal
-This industry is a State affair and hence every manufacturer needs to get licenses in every state
they need to operate in and therefore there are few players which are literally national.
-Separate licenses are required for production, bottling and distribution of the product, making
it a herculean task for a not so well connected and impatient player.
-FDI in this industry is 100% and when the case arises in which the owner is a foreign company
but the investor is Indian, then the investment will require a prior approval of Foreign
Investment Promotion Board and it will be for a given licensed capacity. To increase the
investment, the investor will need a completely new approval
-The licensing is done under the Industrial (Development and Regulation) Act, 1956.
(www.economictimes.indiatimes.com, 2013)
3.2. Economical
-
Excise duty, Sales tax, Value Added Tax and various other duties impacts the pricing of
the products to a great extent.
Retail and distribution is strictly controlled by the government. Even the marketing of
the products is banned, leading to surrogate marketing. Table 3.1 below shows the
surrogate marketing tactics used by different liquor producers.
(www.economictimes.indiatimes.com, 2013)
Table 3.1 (Different alcoholic beverages companies and the surrogate marketing done
by them)
5. (compiled by the author)
4.
Market scenario
The Indian alcohol industry is an industry involving high risks.This risk originates from
high level of duties and taxation imposed on the industry by the government. This has a
major impact on price flexibility leading to not so strong financial profiles and below par
margins.
The key factor in making a liquor manufacturer a successful player in the market is the
ability to govern and control its operations in various states across the country when the
duties governing the liquor industry varies from state to state. Further, molasses, an
ingredient used to manufacture Indian spirits, is another highly sensitive issue in the
country and as state governments generate major revenues from this industry therefore
the taxes and duties imposed on alcohol manufactures are unlikely to reduce. Although
various commitments are made to the WTO recently and new multinational brands are
emerging in the market but thanks to the heavy duty and taxation, the market isn’t
flooded with inferior quality imports owing to its fears of high risks in the market.
Although as discussed above, there are a lot of hurdles if one wants to come out with
flying colors in Indian alcohol industry but certain key features are also there which
could help the players gaining an edge over each other:
Brand
A strong brand name doesn’t only help manufacturers to maintain their market
share but also allows them to charge premium rates. Their stronghold acts as a
barrier for new brands which could threaten them and is also a major factor in
their expansion and growth. The strength of their brand name is measured
according to the “millionaire brands” they own (it refers to the brands which
sells in the magnitude of a million cases every year) and the actual volume sold.
Geographical diversity
As this industry is marred by umpteen number of laws which varies from state to
state, so a player having market share and stronghold in many states holds
greater advantage. The advantage is that the change of the policy of a single
state doesn’t effects the company to a great extent. And moreover the sale of
products to the Canteen Stores Depot of the defense services adds up their
market share as CSDs are a major role player in increasing the market share of
alcohol companies.
6. Product diversity
The diversity of the products manufactured also plays a major role in defining a
company’s standpoint in the market. The presence of the company in various
alcoholic products gives the company an advantage of withstanding the change
of preference by customers, moreover the presence of the company owned
products in different price segments also helps the company in maintaining its
market share even when price hikes are in effect and further the company needs
to have a huge share in whiskey market as it is the fastest growing sector in
liquor industry and also holds the biggest market share.
(www.businesswire.com, 2011)
5. International Impact
Indian alcohol industry attracts a lot of foreign attention. The demand of whiskey is
declining around the world while the demand of beer is increasing, but as seen in Fig.
5.1, the scenario in India is quite opposite, hence, India has become a cynosure for giant
manufacturers with strong whiskey brands. This factor of the rise in demand
experiences a synergistic effect by the large amount of disposable income in the
subcontinent. Further the sale of beer in India is expected to grow in the near future,
reason being the liberalization of beer products (de-linking with IMFL), which has
already been implemented in some Indian states like U.P., Himachal Pradesh and
Maharashtra. Wine industry is also looking forward to follow the lead of beer products
in the upcoming years.
Fig. 5.1 (The year wise growth in consumption of Whiskey in comparison to that of beer
in India)
7. Year
(www.npr.org, 2010)
Big multinational players like Diageo and Allied Domecq have already made a place in the Indian
market. They have also started to introduce their promising scotch brands by entering the
market as joint ventures following the BII route. However, their leading and elsewhere highly
successful brands are made available through the BOI route whose sales returns can only rise if
the duties and taxes imposed on them are reduced substantially.
Joint ventures with powerful parent MNCs have advantages in many areas:
-they have a big brand name to relate to
-advance technology for blending is easily accessible
-they have the potential of worldwide campaigning
-they enjoy top of the class managerial leadership
Regardless of all these advantages, however, foreign players haven’t been able to make a
substantial difference in the business of domestic players, reasons being:
-
Concentration on high end customers
Myopic focus on niche
Relatively recent arrival in the market
(www.businesswire.com, 2011)
8. 6. Consumer trends:
-The IMFL category is mostly dominated by whiskey. India is the largest market of
whiskey in the world and 6 out of 7 top selling brands worldwide (by volume) are Indian.
-In case of the beer category,strong beer is more preferred by the Indians,almost 80% of
beer sold belongs to the strong section.
-Indian alcohol industry has also shown a unique market feature, statistically it appears
that the market is attracted more towards better quality and high costs.This key feature
is termed as Premiumization, towards which major players are working indefatigably.
-White spirits have shown the fastest growth in the past few years, with vodka showing
a growth rate of more than 25% per annum.
-Wine is the slowest growing category in India with Maharashtra and Karnataka as the
leading manufacturer as well as consumer of the same owing to the taxation laws in
these states.
(www.npr.org, 2013)
9. Reference:
1. Businesswire (2011) ‘Research and Markets: Alcohol Market in India 2011 - With a SWOT, PEST &
Key Player Analysis for the Alcohol Market in India 2011’ (online) (cited 30 August 2011) . Available
from <URL: http://www.businesswire.com/news/home/20110829005102/en/ResearchMarkets-Alcohol-Market-India-2011-->
2. Investopedia (2013) ‘Economics Basics: Monopolies, Oligopolies and Perfect
Competition’ (online) (cited 2013).Available from <URL:
http://www.investopedia.com/university/economics/economics6.asp>
3. NPR (2013) ‘That's The Spirit: Why Indians Prefer Strong Beer, Liquor’ (online) (cited 25
September 2013). Available from <URL:
http://www.npr.org/blogs/parallels/2013/09/25/226065877/thats-the-spirit-whyindians-prefer-strong-beer-liquor>
4. The Economic Times (2013) ‘Inflation, slowdown and rise in taxes make liquor
consumption in India a costly affair’ (online) (cited 17 September 2013). Available from
<URL: http://articles.economictimes.indiatimes.com/2013-0917/news/42148766_1_liquor-prices-liquor-sales-imfl>
5. The Economic Times (2013) ‘Whisky: Single malts replace traditional blended Scotch as
tipple of choice’ (online) (cited 9 June 2013).Available from
<URL:http://economictimes.indiatimes.com/features/sunday-magazine/whisky-singlemalts-replace-traditional-blended-scotch-as-tipple-ofchoice/articleshow/20495994.cms>
6. The Times of India (2012) ‘Alcoholic beverage market’ (online) (cited 2012). Available
from <URL: http://timesofindia.indiatimes.com/topic/alcoholic-beveragemarket/news/>