Case Study - the effectiveness of ICT in an organization (presentation on how ICT has transformed the business)

2. ABOUT THE ORGANIZATION
 Carlsberg group is a Danish brewing company founded in 1847 by J.C
Jacobsen.
 The company's first headquarters were located in Copenhagen, Denmark.
 After merging with the brewery assets of Norwegian conglomerate Orkla
ASA in January 2001, Carlsberg became the fifth largest brewery group in the
world. It is the leading beer seller in Russia with about a 40 percent share of
the market. In 2009 Carlsberg ranked fourth worldwide, and employed around
45,000 people.
 The company's flagship brand is Carlsberg Beer (named after Jacobsen's
son Carl) but it also brews Tuborg, Kronenbourg, Somersby cider, Russia's best
selling beer Baltika, Belgian Grimbergen abbey beers, and more than 500
local beers.

3. PRODUCTS

4. PROBLEM STATEMENT
Missed opportunity in
eastern china
Western countries
consumption falling
Rising raw material
cost
High debt load
COMPETITION
GLOBAL MARKET
PROFITABILITY
FINANCIAL STRUCTURE

5. BEER BAN CAUSES CARLSBERG STAFF STRIKE
IN COPENHAGEN
• Hundreds of staff at Carlsberg have gone on strike after a ‘beer ban’ was
imposed by bosses at the factory in Copenhagen.
• The strike follows the company’s decision to limit drinking to lunch breaks
only.
• Jens Bekke, spokesman, said that drivers retained a right to three beers per
day outside lunch hours and that warehouse employees claimed the same
right.
• ‘There has been free beer, water and soft drinks everywhere
• ‘Yesterday, beers were removed from all refrigerators. The only place you
can get a beer in future is in the canteen, at lunch.’
• ‘Because of that, the warehouse staff went on strike yesterday, with other
staff striking in sympathy,’ he said.
• He stated that Carlsberg shipments from Copenhagen would not occur on
Thursday and that delays would occur in the rest of the country.
• Carlsberg’s trucks are fitted with alcohol locks, preventing drivers from
drink-driving.

6. HOW ICT TRANSFORMED CARLSBERG?
 Before ICT, the company had poor communication in which they faced the
lack of networking or promoting their products. So after ICT came, they were
able to promote and communicate worldwide.
 The company now sells the best beer in the world because of the ICT system.

7. THE BENEFITS OF THE ICT SYSTEM
 Productivity: With new technology, productivity should be increased as some
activities will be speeded up.
 Quality and accuracy: Machines are capable of producing the same standard
of product over and over again, which reduces human error and therefore
reducing waste or errors.
 Lower labour costs: Machines and technology can replace some human tasks,
and over time this will make some employees redundant. This saves the
business paying wages for labour.
 Communications: Through new technology such as email and video-
conferencing, communications will be improved within a business and also to
external customers. Communication between branches or even between
countries will be improved.

8. CONCLUSION
 Take over
 Stock and cash
 Purchase agreement
 Exclusivity
 products

9. THANKYOU!
CHIRAG BANSAL
B.VOC