Brand delight 'success-essentials' for market leadership-disruption By Anshumali Saxena- Marketer-Disruptor-WriterJune 2018

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The document provides guidance on building a successful brand DNA and communication strategy. It outlines key elements for brand DNA including believability, relevance, adaptability, novelty, and delightful disruptive ability. It also discusses the importance of passion, permeability, pace, and being progressive. Additionally, the document outlines four pillars of brand success and sustainability: being customer obsessed, distinctly inspired, pervasively innovative, and consistently pragmatic. It stresses the importance of seamlessly integrating B2B, B2C, and B2B2C communications and embedding experiential, educative, engaging, enthusiastic, and empathetic "Es" into branding. Finally, it provides a five-step brand transformation roadmap and warnings about the need

Marketing

vwww - Win With Web with Agility, Ability, Velocity, Positivity
Traditional 4Ps of Marketing
Product, Price, Place, Promotion
Additional 4Ps of WEBetter Biz
1.Passion
2.Permeability
3.Pace
4.Progressive
“Survival of Smartest Web Wisdom”: Size doesn't matter, Analytics-Adaptability
+ Customers’ Empowerment with “more for less” outcomes key to thriving
Earlier you had to be worldly wise to succeed, but now web - worldly -wise

At go!marketin, our prime focus is concentration on local online marketing, where consumers, businesses, advertisers, marketers have found a common ground to directly synchronize there needs. Whether they are small shop setups or big brands, we make it ease to each customer can find their business grow with us. We offer a perfect online marketing platform to engage each one of the local segments and bind their resources with each others. Go!marketin is equipped with wide a span network of clientele and subscribers that draw plethora of customers to the website with a common interest. We are one stop solution where you can tap on the product and services of your choice and requirements.

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Brand delight 'success-essentials' for market leadership-disruption By Anshumali Saxena- Marketer-Disruptor-WriterJune 2018

1. BRANDNA CHECKLIST TO THRIVE By Anshumali Saxena

2. SUCCESSFUL BRAND DNA ELEMENTS <<<<<<<<<<<<< B. R. A. N. D. >>>>>>>>>>>>> • Believability • Relevance • Adaptability • Novelty • Delightful ‘disruptive-ability’

3. W>E>B Wonderfully Engaged Businesses

4. vwww - Win With Web with Agility, Ability, Velocity, Positivity Traditional 4Ps of Marketing Product, Price, Place, Promotion Additional 4Ps of WEBetter Biz 1.Passion 2.Permeability 3.Pace 4.Progressive “Survival of Smartest Web Wisdom”: Size doesn't matter, Analytics-Adaptability + Customers’ Empowerment with “more for less” outcomes key to thriving Earlier you had to be worldly wise to succeed, but now web - worldly -wise

5. BRAND COMUNICATIONS CONTINUUM Corporate Product /Services Leadership Employees Customers Community Govt Believability Relevance Adaptability Novelty Delightful Disruptive- ability •Multichannel Brand Communications- Offline, Online, Mobile •Create, share, engage & make viral - refreshingly useful & unique stories •Leverage synergies between different channels & communication-themes

6. FOUR PILLARS OF BRAND-SUCCESS-SUSTAINABILITY CUSTOMER OBSESSED DISTINCTIVELY INSPIRED PERVASIVELY INNOVATIVE CONSISTENTLY PRAGMATIC

7. Do You Have a Cohesive Content Strategy? Seamlessly integrate B2B, B2C & B2B2C brand communication success- necessities

8. Your Business Attitude + Aptitude Determines Your Brand Altitude Embed these “Brand Communication E-s” in branding to succeed Experiential, Educative, Engaging, Enthusiastic, Empathetic Brand Communications’ Evolution-Revolution Necessities - Business & People Transformation Brand communications 1.0- Monologue Brand communications 2.0 – Dialogue What Next – Humans + Machine Interactivity

9. 1.Create your transformation vision & plan 2.Create & sustain market leadership 3.Innovate in the right place(s) 4.Build& nurture the transformation fleet 5.Adapt, align & continually refine culture to changing customer needs, new regulations & competitive essentials BRAND TRANSFORMATION ROADMAP

10. WARNINGS: Ignore & Perish!! We live in a Web Transparent world, where people are ‘comparison-addicts’ In a brand-cluttered era with information overload, ‘brand pull’ wins & not ‘brand-push’ Everyone in the company & @ partners is a walking, talking brand ambassador Customer & brand experience is King & everyone in the company is subservient to this KING

Editor's Notes

For more information on this research, go to http://www.altimetergroup.com/2014/12/a-culture-of-content/

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