UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
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DBW15 Workshop by Jellybooks on Book Discovery & Discoverabilty - Finding and...Andrew Rhomberg
We live in an age of abundance. Over 1 million new books are published every year and that's just in the English language. In total more than 30 million books are available on Amazon to buy. The choice facing any reader is enormous.
How does an author or publisher make their book stand out and facilitate readers discovering them? This workshop gives a few tools and tips on how to make books more discoverable.
The slides are the omnibus version of an 8-part workshop at the Digital Book World workshop “Discovery & Discoverability – Finding and Growing an Audience” held at Hilton Midtown in New York City on Tuesday 13th January 2015.
The primary function of home staging, high quality photos, and virtual tours is to get prospective buyers to come look at the property! Professionally staged and photographed listings generate an average 139% INCREASE in clicks compared to similar listings that are not professionally staged or photographed. Learn how you can take better pictures of your listings.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
DBW15 Workshop by Jellybooks on Book Discovery & Discoverabilty - Finding and...Andrew Rhomberg
We live in an age of abundance. Over 1 million new books are published every year and that's just in the English language. In total more than 30 million books are available on Amazon to buy. The choice facing any reader is enormous.
How does an author or publisher make their book stand out and facilitate readers discovering them? This workshop gives a few tools and tips on how to make books more discoverable.
The slides are the omnibus version of an 8-part workshop at the Digital Book World workshop “Discovery & Discoverability – Finding and Growing an Audience” held at Hilton Midtown in New York City on Tuesday 13th January 2015.
The primary function of home staging, high quality photos, and virtual tours is to get prospective buyers to come look at the property! Professionally staged and photographed listings generate an average 139% INCREASE in clicks compared to similar listings that are not professionally staged or photographed. Learn how you can take better pictures of your listings.
Slides for my UX1 class at Seattle School of Visual Concepts.This week is all about looking at the problem space from 1000 feet up. Starting with the big picture makes it much easier to create a user experience that hangs together and make sense. Concepts covered: personas, design narratives, scenarios, user journey maps, user flows, storyboarding, sketchboarding
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Designing responsive experiences across screens takes consideration of users’ needs and situation. By mapping out and understanding the customer journey, we can plan content from the smallest canvas-out, and create content that's right for our organizations and our users regardless of the device.
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Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
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Charlie Greenberg, Host
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This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
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Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
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- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Week 1: what does “doing UX” mean?
what does UX look like in the real world? how do we talk to users?
Week 2: User-centered design
how do we transform interview insights to design ideas?
Everything below here is tentative and will be adjusted to taste!
Week 3: Sketching and Prototyping
how do we create and prototype good designs?
Week 4: Measuring UX
how do we measure UX impact and make UX actionable?
Week 5: Panel - Making an impact with UX
how do we make our UX work count?
5. Homework
1. who did you interview?
2. what was the show and tell?
3. what was the top thing you learned?
6. Who did you interview?
Objective: “learn what information personal trainers and clients are sharing now”
Jeff, interview at a coffeeshop. Jeff teaches crossfit classes downtown and also sees
about 5 personal training clients per week.
Claire and Jason, onsite interview at a gym downtown. Claire and Jason have been
working together for the last 3 months, meeting every other week.
7. What was the “show and tell”?
Objective: “learn what information personal trainers and clients are sharing now”
Jeff brought a blank client file to the coffeeshop and showed me what information he
records in it. Includes client info, client workout goals, the recommended workout regimen
(this changes a little every week), his assessment of their progress.
Claire and Jim: observed an on-site personal training session at the Zum gym downtown.
The session was a little less than an hour.
8. What was the top thing you learned?
Objective: “learn what information personal trainers and clients are sharing now”
Information about a workout program has to be captured over time, and progress also
has to be captured as well as problems and solutions, but nobody was using technical
solutions. It was all verbal or over email.
9. What can we do with our information?
Objective: “learn what information personal trainers and clients are sharing now”
- Nobody currently using a targeted collab solution - all verbal / email
competitive: are there already solutions on the market that are not being
used? why not?
- Personal trainers use individual client files, notes - trends are anecdotal / memory
design: review file photos & map out what info they contain
- Pain point: meticulous and difficult to track on-the-ground workout details (lifts, reps,
weight) as well as program trends over time (rate of progress)
group brainstorm: concepts for easy workout tracking - explore integration
with gadgets eg Fuelband
10. Homework
1. who did you interview?
2. what was the show and tell?
3. what was the top thing you learned?
15. Personas make great straw men throughout the
design and decision-making process!
● Making sure the team is all aligned on who they’re building for
● Communicating user goals and needs
● Guiding design decisions (“would Chelsea want this feature?”)
● Surfacing different groups using your product (administrator vs. content creator)
16. Personas don’t have to be
fancy to get the job done.
Content
● Photo or sketch
● Quick quote
● Demographics
● Goals
● Pain points
● Motivations
20. This section of the Rick Steves website is designed to help both armchair travelers and tour members dig into content.
21. This section of the Rick Steves website is designed to help the armchair traveler learn, relax, and hopefully get inspired!
22. This section of the Rick Steves website is designed to help the tour persona evaluate and make decisions about tours.
23. We didn’t build features around booking: they don’t fit the persona stories that well, nor the business model.
24. David, Opportunistic Fan
“My wife's from Portland and I'm from Seattle. We never miss the Sounders -
Timbers game!"
Goals:
● Get great seats as soon as sales open
● Follow a specific rivalry
● Jump on cheap last-minute tickets
Frustrations:
● Too slow to buy tickets on his phone
● Doesn't care about following the whole
season
● Missed opportunities to get playoff tickets
25. David, Opportunistic Fan
“My wife's from Portland and I'm from Seattle. We never miss the Sounders -
Timbers game!"
Goals:
● Get great seats as soon as sales open
● Follow a specific rivalry
● Jump on cheap last-minute tickets
Frustrations:
● Too slow to buy tickets on his phone
● Doesn't care about following the whole
season
● Missed opportunities to get playoff tickets
Generalizes user
groups but is
specific enough to
be useful!
26. David, Opportunistic Fan
“My wife's from Portland and I'm from Seattle. We never miss the Sounders -
Timbers game!"
Goals:
● Get great seats as soon as sales open
● Follow a specific rivalry
● Jump on cheap last-minute tickets
Frustrations:
● Too slow to buy tickets on his phone
● Doesn't care about following the whole
season
● Missed opportunities to get playoff tickets
Provides context
and motivations
27. David, Opportunistic Fan
“My wife's from Portland and I'm from Seattle. We never miss the Sounders -
Timbers game!"
Goals:
● Get great seats as soon as sales open
● Follow a specific rivalry
● Jump on cheap last-minute tickets
Frustrations:
● Too slow to buy tickets on his phone
● Doesn't care about following the whole
season
● Missed opportunities to get playoff tickets
Clearly identifies
user goals and key
tasks
28. David, Opportunistic Fan
“My wife's from Portland and I'm from Seattle. We never miss the Sounders -
Timbers game!"
Goals:
● Get great seats as soon as sales open
● Follow a specific rivalry
● Jump on cheap last-minute tickets
Frustrations:
● Too slow to buy tickets on his phone
● Doesn't care about following the whole
season
● Missed opportunities to get playoff tickets
Calls out pain
points and
frustrations
32. SCENARIOS
BAD: Diana wants to book a tour
BAD: As a tour member, Diana needs a “buy” button so she can pay us
BAD: Diana goes to the tours landing page and then clicks the primary CTA which
takes her to the tour listing page which provides her with a radio button select of
tour dates blah blah blah
My rule of thumb: If you were explaining it to someone on the phone, they’d be
able to follow along and it would be plausible as a real story.
33. BUILDING GOOD SCENARIOS
Diana is an armchair traveler who lives
vicariously through her globetrotting 23-
year-old son. He put some pictures from Rome
on Facebook, which sparked her curiosity about
the Pantheon. This turned into hours learning
about ancient Rome, watching TV episodes and
reading articles. She’s always been nervous
about travel, but now she’s inspired and wants
to book a Rick Steves tour!
Describe who the
persona is
34. BUILDING GOOD SCENARIOS
Diana is an armchair traveler who lives
vicariously through her globetrotting 23-year-old
son. He put some pictures from Rome on
Facebook, which sparked her curiosity
about the Pantheon. This turned into hours
learning about ancient Rome, watching TV
episodes and reading articles. She’s always
been nervous about travel, but now she’s
inspired and wants to book a Rick Steves tour!
Describe their
context of use
35. BUILDING GOOD SCENARIOS
Diana is an armchair traveler who lives
vicariously through her globetrotting 23-year-old
son. He put some pictures from Rome on
Facebook, which sparked her curiosity about
the Pantheon. This turned into hours learning
about ancient Rome, watching TV episodes
and reading articles. She’s always been
nervous about travel, but now she’s inspired
and wants to book a Rick Steves tour!
Describe what
happens (not how)
36. BUILDING GOOD SCENARIOS
Diana is an armchair traveler who lives
vicariously through her globetrotting 23-year-old
son. He put some pictures from Rome on
Facebook, which sparked her curiosity about
the Pantheon. This turned into hours learning
about ancient Rome, watching TV episodes and
reading articles. She’s always been nervous
about travel, but now she’s inspired and
wants to book a Rick Steves tour!
Describe reaching
a user goal (or
solving a problem)
37. SCENARIO
Diana is an armchair traveler who lives vicariously through her
globetrotting 23-year-old son. He put some pictures from Rome
on Facebook, which sparked her curiosity about the Pantheon.
This turned into hours learning about ancient Rome, watching TV
episodes and reading articles. She’s always been nervous about
travel, but now she’s inspired and looking at Rick Steves tours!
BREAK IT DOWN
Let’s whiteboard this!
38. USER FLOWS
Step-by-step representation of completing a task or reaching a goal. They’re
good for:
● showing where elements are are connected
● mapping out conditionality and decision points
● identifying screens to be considered in the design
39. Amazon likes to make the path to your wallet as short as possible.
Adding a feature like this requires looking at the entire experience from 1000 feet up.
40. Add to cart View cart
Shipping
options
Payment
options
Review
order
Order
confirmation
Select
address and
add to cart
Use default
payment
Review
order
Order
confirmation
Typical e-commerce workflow
Amazon’s workflow
Select
address and
one-click it
Order
confirmation
Amazon’s one-click workflow
41. User flow showing how librarians make
purchasing decisions. This also shows
contingencies and decision treeing.
43. User-centered design
Split into groups of 2-3.
You decide: Jessie or Joseph?
Discuss the problem and brainstorm potential solutions.
Write a scenario or two, and use it to create a workflow of the solution.
Get ready to share your results with us!
44. Jessie, the Comeback
Jessie used to be in great shape! But now that
she works on a computer all day, she’s not as
strong as she wants to be.
Goals: Jessie wants to be able to do 100
pushups a day. Right now she can only do 10!
Pain points: she doesn’t have time to go to
the gym a lot.
Motivations: She has $100 on getting to 100
pushups before Selena!
45. Joseph, the team player
Joseph is part of a team competing in a Tough
Mudder race in September.
Goals: Set up a training regimen that
accomplishes his goals before September
Pain points: hard to know how close he is to
his goals, hard to know how the team as a
whole is doing
Motivations: to WIN! and be a good asset to
his team
47. Homework
Use personas, scenarios, and design narratives to
brainstorm and develop design solutions.
Be ready to describe the problem and solution to us!
We want to see your user flow!
(It’s ok if it’s rough around the edges!)