This document provides a cultural analysis of Brazil covering its history, geography, social institutions, religion, and living conditions. Some key points include: - Brazil was discovered by Portugal in 1500 and gained independence in 1822. - It is the largest country in Latin America, located in northeastern South America, and has a population of around 188 million people. - Brazilian culture is influenced by its colonial history with Portugal. Catholicism is the dominant religion while family is also an important social institution. - The cuisine, clothing, and passion for soccer vary regionally but help define life in urban and rural areas of the diverse country.

2. BRAZIL
 Vu Le Nguyen 1158084
 Truong Phuong Quyen 1158114
 Le Phuong Nhi 1158089
 Trinh Quang Anh Vu 1158159
 Nguyen Thi Nhu Thao 1158130

3. CULTURAL ANALYSIS
 Relevant history
 Geographic setting
 Communication
 Social Institutions
 Religion
 Living conditions
 Language

4. RELEVANT HISTORY
 In 1500, the Portuguese
names Pedro Alvares Cabrai
was discovered Brazil
 Brazil gained it’s
independence from Portugal
in 1822
 Abolished slavery in 1888
 In the 19th century coffee
took the place of sugar as
Brazil's most important
product

5. GEOGRAPHICAL SETTING
 Located in the northeastern
part of South America
 5th largest country in the
world
 Largest country in Latin
America
 Central and southern parts of
the country is the Brazilian
plateau
 Brazil rightly called a "land of
contrasts"

6. COMMUNICATION
 Touching is common. Kissing on both cheeks is common
among family members, relatives, friends and
acquaintances
 Handshaking, kissing, hugging, patting, embracing and
holdings hands are common forms of greeting

7. SOCIAL INSTITUTIONS
 Family's are large and normally include extended
family
 Nuclear family's with three children are becoming
more common

8. SOCIAL INSTITUTIONS
 Both sexes share in decision making
 Children rarely leave home before they are married
 Children normally live at home until they are 30
 Family ties are very strong
 Families are becoming more urbanized
 Women are living home and moving into the
workforce

9. SOCIAL INSTITUTIONS
 Parental roles vary by region
 Literacy throughout Brazil is 88%
 Children are required to attend school for a
minimum of 8 years
 Each Brazilian state has a governor and
legislature
 Brazil is based on Roman code

10. RELIGION AND AESTHETICS
 74% of Brazilians are Roman Catholic
 Other religions
+Protestant: 15.4%
+Spiritualist: 1.3%
+Voodoo: 0.3%
+No religion: 7.4%

11. RELIGION AND AESTHETICS
Giving the “ OK “
to a Brazilian is
offensive !!
It’s mean “
Screw you”

12. LIVING CONDITIONS
 Biggest meal is eaten in the middle of the day
 Types of food consumed is determined by class level
 Main dish for all Brazilians to consume is rice, beans,
and manioc

13. LIVING CONDITIONS
Housing in urban Brazil is very
similar to the United States
Generally houses have two stories
Brazilians are faced with water
shortages so water tanks are placed
on the roof to alleviate issues

14. LIVING CONDITIONS
 In the urban areas of Brazil, most people prefer
modern clothing
 Young men wear jeans and T-shirts
 Short skirts and dresses are very popular among
women
 Businesswomen usually polish their nails and wear
light make-up in the working environment
 Never wear the colors of the Brazilian flag, green and
yellow. It's not a suitable combination

15. LIVING CONDITIONS
 The traditional clothing of Brazil varies from region
to region
 Brazilian clothes are comfortable, vividly colored,
beautifully crafted and decorated with attractive
accessories

16. LIVING CONDITIONS
 Soccer is Brazil’s
passion!!
 Rio de Janeiro is
the largest soccer
stadium in the
world which seats
200,000 people
 Lower class
individuals usually
go to samba school

17. LANGUAGE
The official language is Portuguese
There are more than 200 tribal
groups that speak indigenous
languages
Some upper class individuals speak
English, and other languages such
as German, Italian, Spanish etc.

18. ECONOMIC ANALYSIS
Population
Economic statistics
Development in Science and
Technology
Distribution Channels
Media

19. POPULATION
 The total population approximately 188 million
+Male: 92,949,000
+Female: 95,130,000
 Ethnicity

20. POPULATION
Age Distribution
Age Population
0-14 years 48,431,000
15-64 years 128,166,000
65+ years 11,482,000

21. ECONOMIC STATISTICS
 2012 Gross Domestic Product: $2,223 trillion
 Resource & Minerals
+Bauxite
+Gold
+Iron Ore
+Nickel
+Timber
+Hydropower

22. DEVELOPMENTS IN SCIENCE &
TECHNOLOGY
 Processing sugarcane into ethanol
 90% of vehicles sales are flex-fuel powered
 Ethanol sales expected to double from 2009-2015

23. DISTRIBUTION CHANNELS
 Approximately 800,000 retail stores
 Located in urbanized areas
 Top stores
+Carrefour
+Sonae
+Walmart

24. PRIMARY INDUSTRIES
_ Coffee took an essential part of the Brazilian history
_ Coffee was the main export in Brazil

25. MEDIA
MediaMedium Percentage Reach
Television 98.2%
Radio 90.3%
Magazines 49.4%
Newspaper 48.1%
Internet 19.5%
Cinema 17.3%