It's an Marketing assignment which was given to us that how companies change their policies and strategies with respect to the macro environment of the country in which it is operating.

1. (ENVIRONMENTAL ANALYSIS AND MARKETING)
By :
THE
APPRENTICES

2.  Brazil is the largest country in south America
& also a Portuguese speaking nation.
 It is the world's 5th largest country (by size &
population).
 The Brazil economy is the world's sixth
largest economy (in case of GDP) & 7th
largest with respect to purchasing power
parity.
 Brazil is one of the world's fastest growing
major economy.
 Is also a founder member of UN.

3.  Thepopulation of Brazil, as recorded by the
2008 PNAD, was approximately 190 million.
 83.75% of the population defined as urban.
 Mostof them of
Portuguese, Italian, Spaniard, German, Japan
ese and Middle Eastern.
 Brazil
possesses a richly spiritual society
formed from the meeting of the Roman
Catholic

4.  Urban areas already concentrate 84.35% of the
population.
 The official language of Brazil is Portuguese.
 The core culture of Brazil is derived from
Portuguese culture, because of its strong colonial
ties with the Portuguese empire.
 Brazilian music encompasses various regional
styles influenced by African, European and
Amerindian forms. It developed distinctive
styles, among them samba.
 The most popular sport in Brazil is football

5.  Portuguese colonization: It was under Portuguese
influence for a long time and also to some extent
under Francs as well.
 Independence and empire : The Brazilians' got
the taste of independence in 1889 when slavery
was reaching its near end and Portugal colonial
rule was almost ended.
 Early republic : It was a kind of military
dictatorship until 1902 when rebel started.
 Contemporary era : Began from 5th Institutional
Act 1958 which was emphasized.

6.  Brazil is the 5th largest country in the
world, and 3rd largest in the America’s.
 Brazil occupies a large area along the eastern
coast of South America and includes much of
the continent's interior.
 Brazilian topography includes
hills, mountains, plains, highlands, and
scrublands.
 Much of the terrain lies between 200 metres
(660 ft) and 800 meters (2,600 ft) in
elevation.
 The northwestern parts of the plateau
consist of broad, rolling terrain broken by
low, rounded hills

7.  Most of the country is tropical
 Brazil hosts five major climatic subtypes:
equatorial, tropical, semiarid, highland
tropical, temperate, and subtropical.
 Near the coasts, rain fall is throughout the year.
 An equatorial climate characterizes much of
northern Brazil & there is no real dry season.
 Central Brazil rainfall is more seasonal, a
characteristic of savanna climate.

8.  The Brazilian Federation is the "indissoluble union"
 It has three distinct political entities: the States, the
Municipalities and the Federal District.
 The Union, the states and the Federal District, and the
municipalities, are the "spheres of government.
 The Federation is set on five fundamental principles:
sovereignty, citizenship, dignity of human being.
 The form of government is that of a democratic
republic, with a presidential system.
 The president is both head of state and head of
Government of the Union and is elected for a 4-year term,

9.  Brazilian law is based on Roman-Germanic
traditions and civil law concepts prevail over
common law practice.
 The legal system is based on the Federal
Constitution, which was promulgated on 5
October 1988.
 States have their own constitutions, which must
not contradict the Federal Constitution.
 Municipalities and the Federal District have
"organic laws" which act in a similar way to
constitutions

10.  The highest court is the Supreme Federal
Court.
 The Supreme Federal Tribunal was the first
court in the world to transmit its sessions on
television, and also via YouTube.
 In December 2009, the Supreme Court
adopted Twitter to display items on the day
planner of the ministers, to inform the daily
actions of the Court and the most important
decisions made by them

11.  Brazil is a political and economic leader in Latin
America.
 Brazil is the largest national economy in Latin
America, the world's sixth largest economy at
market exchange rates and the seventh largest
in purchasing power parity.
 It has large and developed
agricultural, mining, manufacturing and service
sectors, as well as a large labor pool.
 Major export products include aircraft, electrical
equipment, automobiles, ethanol, textiles, foot
wear, iron ore, steel (30.8%), coffee, orange
juice, soybeans and corned beef.

12.  Brazil is the world's tenth largest energy consumer with
much of its energy coming from renewable sources,
particularly hydroelectricity and ethanol; nonrenewable
energy is mainly produced from oil and natural gas.
 Brazil has a large and diverse transport network.
 Roads are the primary carriers of freight and passenger
traffic.
 Brazil's railway system has been declining since 1945, when
emphasis shifted to highway construction.
 There are about 2,500 airports in Brazil, including landing
fields: the second largest number in the world, after the
United States.

13.  Microsoft & Brazil:
Microsoft will start manufacturing XBox 360 consoles
in Brazil.
This move will immediately result in lower price
tags, as the game consoles will now be free from
Brazil’s heavy import taxes on electronics.
The launch date for the ‘new’ console in Brazil will
be October 5th.
This new pricing also means Microsoft will take a leap
ahead of its competitors & will also reduce piracy.

14.  Microsoft & Brazil:
The Brazilian government has been actively
trying to lure electronic manufacturers in
locating their production in the country, thanks
to a series of incentives.
Taking the advantage out of it , Microsoft has
planned out this strategy of capturing the games
and to some extent electronics market in Brazil.

15.  Microsoft & Brazil:
Microsoft also have intentions of
constructing additional data centers in
the region of Latin America for cloud
computing.
Microsoft’s cloud services are now available
in
Brazil, Mexico, Chile, Colombia, Peru, Puerto
Rico, Costa Rica and Trinidad & Tobago.

16.  VOLVO & Brazil :
Volvo joined the relief work in Rio De
Janiero in Brazil after it was flood
stricken.
In 2000, Volvo do Brazil planned to launch a
medium-heavy truck.
Breaking into the profitable medium-heavy
segment would not only mean increased sales
and employment at the plant, it would also
strengthen the Volvo Group’s position in the
South American market.

17.  VOLVO & Brazil:
The company drew inspiration from the
Japanese automotive industry and its Lean
Production model – a working method that
has now become a lodestar for most
automotive manufacturers.
Basically, it’s a question of eliminating all
unnecessary work and procedures.

18.  APPLE in BraziL:
Apple has begun selling the Brazilian-made 8
GB iPhone 4 through its online store in that
country, as evidenced by manufacturing
information on the box and the phone itself.
Apple has now transitioned to selling
domestically-manufactured iPhone 4 units in
Brazil, pricing has yet to come down.

19.  APPLE in BraziL:
Apple products in Brazil are way too
expensive.
Apple market share in Brazil could be a lot
bigger than it is, but Apple Brazil apparently
refuses to do so.